Comments on: 3 Reasons Why Current Customers Are More Important Than New Ones https://www.tune.com/blog/3-reasons-current-customers-important-acquiring/ Performance Marketing Platform Wed, 30 Nov 2022 22:30:36 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Travis Arnold https://www.tune.com/blog/3-reasons-current-customers-important-acquiring/#comment-2571 Wed, 24 Apr 2013 12:51:00 +0000 http://www.hasoffers.com/?p=9212#comment-2571 In reply to Ted Oliver – FINAO.

I agree with trust. In software, I need to know my data is secure and that I’m able access it when I need to (SaaS). If that gets violated over and over, my trust is broken and I start shopping. Company brand could help retention, but only if my trust hasn’t been broken.

]]> By: Ted Oliver - FINAO https://www.tune.com/blog/3-reasons-current-customers-important-acquiring/#comment-2569 Wed, 24 Apr 2013 02:14:00 +0000 http://www.hasoffers.com/?p=9212#comment-2569 In reply to Travis.

Wouldn’t both of you agree that customers generally stick with the people and companies they trust? Personal and/or company branding plays a very large role in customer retention, don’t you think?

]]> By: Ezra Siegel https://www.tune.com/blog/3-reasons-current-customers-important-acquiring/#comment-2567 Mon, 25 Feb 2013 06:49:00 +0000 http://www.hasoffers.com/?p=9212#comment-2567 In reply to Travis.

Very true Travis. Once a customer walks away, it becomes even more difficult to ever get them back.

]]> By: Travis https://www.tune.com/blog/3-reasons-current-customers-important-acquiring/#comment-2565 Wed, 20 Feb 2013 21:40:00 +0000 http://www.hasoffers.com/?p=9212#comment-2565 if it’s 6-7 times more expensive to acquire a new customer, then it’s 12-14 times harder to RE-acquire a former customer, especially in highly competitive markets. keep em happy.

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