Comments on: 5 Reasons Ads That Talk To You Are A Bad Idea

By: Nogalez

Nogalez — Fri, 12 Apr 2013 01:21:00 +0000

In reply to Peter Hamilton.

I think that this will be just like any other type of advertising. It will work for some niches and some don’t.

I absolutely wouldn’t trash this idea right away. It’s all about your own creativity after all.

By: Marketing Day: April 3, 2013

Marketing Day: April 3, 2013 — Wed, 03 Apr 2013 21:05:05 +0000

[…] 5 Reasons Ads That Talk To You Are A Bad Idea, HasOffers […]

By: 5 Reasons Ads That Talk To You Are A Bad Idea » Mobile advertising : MobVertising

Wed, 03 Apr 2013 06:22:00 +0000

[…] The future of advertising is undoubtedly mobile – but what will these advertisements look like? Nuance, makers of Swype and Dragon Dictation, has unveiled a new type of mobile advertising that will allow consumers to talk back to ads on … Read this post » …read more […]

By: Peter Hamilton

Peter Hamilton — Tue, 02 Apr 2013 21:33:00 +0000

Talking ads. Wow that’s pretty interesting. I’ve been wondering how Nuance was going to address their potential advertising reach through their technologies. Though I think the first go at talking ads may have some of the hiccups you talk about above, I’m very intrigued in how this will impact a user.
Think about how this application might work with Google Glass or some other headset sort of device. As I walk by a store my virtual assistant let’s me know about a sale. Could get kinda interesting.

The other thing you have to consider is how much your usage of that mobile device will change in time. I very much doubt you’ll even be using something that looks like a laptop at home in the future 😉

thanks for pointing this out!