The past few Official Unofficial Affiliate Summit recaps that I have done, I said that each show was getting better and better — and Affiliate Summit West 2024 was no exception!

The quantity of show-goers was never an issue from the early days of Affiliate Summit, but the quality has been exponentially increasing as more household brands and quality publishers are in the mix.

TUNE Arrives in Las Vegas

The TUNE team of Cameron, Rachel, Yakir, Dan, Matt, Nate, Connor, and Tie flew into Las Vegas from Seattle, New York, and even Berlin.

On Sunday, the TUNE team had our 2024 sales kick-off in a suite in the Venetian, with panoramic views of Vegas and an amazing view of MSG’s Sphere to go over our amazing plans for 2024 and beyond.

A midday lunch break at Miznon was followed by more amazing conversations before we all got ready for a pre-happy hour happy hour at the Chandelier Bar in the Cosmo — Affiliate Summit’s de facto spot where all the cool affiliate kids hang out. Sunday evening, a feast was had at world-renowned chef and humanitarian José Andrés’ China Poblano.

Affiliate Summit West 2024

Day 1

On Monday, it was all business! The TUNE team had a Meet Market table that was jam-packed from start to finish. Some of the themes we heard during the Meet Market: brand-to-brand “barter marketing,” pairing Amazon in the affiliate landscape, unpredictable and rising costs, how AI will affect the industry, and the lack of innovation in a rapidly changing space.

The good news? TUNE can help brands, publishers, and agencies with all of that.

After the Meet Market closed its doors for the day, the team split up into smaller groups for dinners. TUNE’s New York crew consisting of Tie, Rachel, and Dan hit up the Bahama Breeze (with zero Carmen Sandiego sightings!) for drinks and a quick bite. While our small but mighty East Coast team was running on fumes, Tie and Rachel got some well-earned rest, while Matt and Dan then ventured to get some midnight slices in the most secretive of locations …

This fuel was absolutely necessary to provide the energy needed for a non-stop Tuesday!

Day 2

On Tuesday, it was the first day of the expo hall, and it was a packed day of meetings for the whole team. The layout was bigger and more open than in years past, which allowed for some actual breathing room. Multiple rooms and areas with reservable meeting tables were also a clutch addition, though there definitely should be more identifying features in the “Foyer Meeting Zone.”

Tuesday evening was where the magic really happened: TUNE’s Dart Royale Happy Hour at Flight Club in the Venetian, with amazing co-hosts Levanta, Alta Media Partners, and Fluent.

This truly was the place to be, as companies like Penske Media Corporation, Capital One, Gannett USA TODAY, Tailored Brands, Hulu, Meta, Keybank, Slickdeals, Prodege, Mutual of Omaha, Ionos, Paylode, Sharecare, Perch, LaRue, UpSellIt, and tons more were in attendance. Once again, we had multiple people during and after our happy hour tell us how it was the highlight of the show, having such an elite guest list.

To celebrate an event well done, the TUNE team took a quick trip off the strip to some Thai food at Krung Siam that absolutely hit the mark.

Day 3

On Wednesday, we wrapped up the last of our super-productive meetings, then headed our separate ways to reflect on an amazing show and developing some incredible partnerships (both new and old). Well, that and the fact nobody brought Covid back home this time!

I’m already counting down the days until Affiliate Summit East in July in New York City. I’m also super excited they pushed back Affiliate Summit West 2025 to February, since a handful of business days after the holidays is not nearly enough time to schedule meetings and prep for a show after we flip over the calendar to a new year.

What’s in store for us next? Stay TUNE’d!

Many of us are still recovering from Affiliate Summit East earlier this month (both mentally and physically — more on that in a bit), and it was an incredible show! Each show seems to be attracting higher and higher quality companies, and it truly is a testament to the growth and evolution of the performance marketing channel as a whole.

The brands and publishers that are enjoying the most success in today’s age are the ones who have fully adapted to the performance model, pairing great content with great products and services to benefit consumers of all shapes and sizes.

The TUNE team was out in full force, having Matt, Dan, Nate, Nessa, Lyndsey, Tie, Connor, Matt, and myself to conquer the streets of New York City. We even had a guest appearance by our new Integrated Marketing Manager Rachel.

On Sunday, the TUNE team ventured through the subway to grab a pre-dinner drink at Fiddlesticks Pub, then made our way to the main event team dinner at Baby Brasa, an amazing Peruvian spot in the West Village. And seriously, props to Tie, our resident foodie expert, on picking the place, as well as the spot for our networking happy hour.

Monday, it was back to all business (especially since Tie again recommending yet another great breakfast spot, Black Seed Bagels), with us hosting dozens of meetings at our booth, with a great spot right in the middle of the show!

Later that evening, the TUNE team co-hosted a happy hour with Penske Media Corporation, a mass media publisher with world-renowned publications include Rolling Stone, Billboard, Variety, and Spy.com, and agency partner Klay Media, a nominee for Best Affiliate & Partner Marketing Agency at the US Partnership Awards, at Castell’s rooftop lounge. It was a resounding success! (We had not one, not two, but three companies speak with us about co-hosting a future event.) TUNE helped bring together brands like Disney, Hulu, Earthlink, Entertainment.com, HelloFresh, Sling TV, TikTok, and partners like USA TODAY, Forbes, Katie Couric Media, The Daily Beast, UpSellIt, and Sweatcoin — with the TUNE team literally introducing people in real life, showcasing a glimpse of what our new marketplace has to offer.

After our amazing event, we walked straight past a 99¢ pizza shop and had our nightcap at Turntable — a Korean chicken and jazz club (really!) with enough vinyl records to make any collector jealous. Also, no NYC trip can be considered a success without a post-midnight run at the original Halal Guys on 53^rd and 6^th. (Thanks, Matt!)

On Tuesday we wrapped up the last day of the show, collecting business cards and, sadly, a touch of post-conference crud. (I’m seriously never shaking someone’s hand ever again.)

All in all, we loved sharing more information about TUNE’s network of some of the best affiliates in the industry, as well as our growth as a company: from starting out as a network to network platform, to becoming the first MMP in the industry, to coining the term “postback,” to powering the partner marketing programs for some of the biggest brands in the world.

If we didn’t get a chance to meet at the show and you want to learn more about TUNE, reach out to us via chat or at sales@tune.com for a complimentary consultation. We’d love to learn about your business and discuss how we can help it grow!

What a show! 

I have had the pleasure of attending the Affiliate Summit conferences since 2007, and this past Affiliate Summit West in Las Vegas was truly one of the best that I have ever attended. From the quality of attendees both on the brand and publisher sides to a brand-new venue that didn’t have that “smoked in” smell, it will be hard to top this one. 

Once people finally realized that the show was at the newly built Caesars Forum and not Caesars Palace (as it was a few years back), meeting requests were flying across email, LinkedIn, the official Affiliate Summit app, and even Facebook Messenger (you know who you are). 

Sunday was a travel day for most of the TUNE team, with seven team members flying in from five different states. It seems like almost everyone had some sort of travel mishap or delay in getting to Vegas, but even air travel couldn’t put a damper on everyone’s spirits. The TUNE team got together for some quality eats at Beauty & Essex in the Cosmo, went to the affiliate-famous Chandelier bar for their signature Verbena cocktails, then finished the night catching the show “O” by Cirque du Soleil at the Bellagio. 

Come Monday, it was showtime! The TUNE team was posted up at both our Meet Market table, and hundreds of affiliate marketers swarmed our booth for six straight hours. It was great to see a mixture of current clients, familiar faces, and many new ones, as well.

In shows past, the Meet Market is typically packed for the first hour or two, then ramps back up for the last hour or so — but this year it was non-stop. There were times that the line to speak with a TUNE member was three to four people deep. We had some killer swag, and handed out tons of TUNE + Fluent Happy Hour invites for Topgolf! 

After the Meet Market ended and the TUNE team had a quick breather, it was out to dinner again, then back to where the most affiliate action happens outside the show: the Chandelier bar.

On Tuesday, the show shifted from Monday’s Meet Market to the Exhibit Hall. The show floor was a bit more manageable, and there were lots of affiliate marketers feverishly texting and messaging via the Affiliate Summit app on places to meet up within the Forum.

Once the clock struck 5, the TUNE team headed over to Topgolf for our happy hour event with Fluent. This is always my favorite part of any show, and it’s such an absolute pleasure to hear from people that our happy hour (and not the one upstairs) was the highlight of their trip. We hosted nearly 400 affiliates, and people are still raving about it! 

After TUNE’s Topgolf event, people flocked to Darren Blatt’s Affiliate Ball, where Method Man performed for a lively crowd of performance marketers. 

Afterwards, the TUNE team got together for one last team meal in Las Vegas, making a visit to the best pizzeria west of the Delaware River (shhhh!).

And what Vegas trip would be complete without seeing the fountain show at Bellagio, and Billy Joel’s Piano Man at a dueling pianos bar?   

Wednesday was the last official day of the show, which saw its fair share of affiliate zombies wandering around to pick up their last few meetings. Most of the team traveled home Wednesday, but we definitely took home a lot of industry trends with us: 

• Brands are still struggling to find and recruit quality publishers, influencers, and shopping partners. Luckily, TUNE can help with that.
• Content remains king, with publishers continuing to beef up their performance driven-editorials teams such as Buzzfeed Shopping, Capital One Shopping, NY Post Deals, and Buy Side from Wall Street Journal as I highlighted in our 2022 Marketing Trends Recap. 
• Influencers, particularly utilizing short form video like Instagram Stories and TikTok, are in high demand. 
• Brand to brand partnerships are becoming a much bigger conversation in the affiliate world, particularly now since platforms like TUNE can accurately track attribution for web, mobile, and even offline traffic. 

We are all back and ready to help scale your business! If you would like to learn more, chat with us today.

Earlier this year, my colleague and I made some predictions about the biggest trends we would see in the affiliate marketing industry in 2022. Now that the year is almost up, we are revisiting those predictions to see if our visions into the future were clear or cloudy. So how did we do? In the meantime, here’s my original post on 2022 affiliate marketing trends, and below is my (maybe too honest) analysis of how accurate they turned out to be. And don’t forget to check out Part 2 from Matt! 

1. Brands Will Shift Dollars Toward the Performance Model 

How’d I do?
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: This is absolutely true! Guaranteed dollars from brands have continued to dwindle, and the affiliate industry is projected to grow nearly 10% year-over-year.

“(The affiliate) pay-for-performance model will mean that available dollars will shift from less accountable media to our channel.” Grace Murray, Fohr’s VP of Strategy, told Marketing Brew that she estimates about 20% of Fohr’s clients — which include companies such as Estée Lauder, Sephora, and Kohl’s — at least considered reallocating some of their paid social spend toward influencer marketing.  

2. Publishers Will Beef Up Their Performance-Driven Editorial Teams

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Publishers like Buzzfeed, the Wall Street Journal, Capital One, and the New York Post have all created their own performance-driven shopping channels like Buzzfeed Shopping, Capital One Shopping, NY Post Deals, and Buy Side from Wall Street Journal. As the expert from Durée & Company says, “Everyone from NBCU, Turner, Hearst, Conde, Bauer, Meredith, have all been on board for years at this point.” Watch for this to grow exponentially in 2023! 

3. This Year Will Be a Death Knell for PR and Earned Media 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Earned media definitely still exists, but I have personally spoken to over a dozen PR agencies this year — and almost all of them have come to us with clients that are either exploring or launching new affiliate programs. Alyson Dutch for Forbes says, “Today, 40% of reporters my company pitches simply will not report without an affiliate program. Some reporters will kindly say, ‘We need an affiliate link to include you,’ but most will just maddeningly ignore your pitches. If you are lucky, they will forward your pitch to their publication’s e-commerce department, a new set of contacts every publicist must build.” While this is not happening quickly, I do still believe that it is an ongoing trend that will continue in 2023 and beyond.  

4. There Will Be Ongoing Editorial Integrity Struggles 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: The magicians behind blending honest reviews and paid advertisements are now called E-commerce Content Managers (or similar). Advertorials, listicles, and reviews all come across as authentic when content creators are — you guessed it — authentic, as well. 

5. Snackable Content Will Grow Exponentially 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: TikTok has absolutely blown up in 2022, growing 72% this year. TUNE Connect partner Find Your Influence reports that Gen Z is utilizing TikTok as their primary search engine, funneling tons of revenue to brands that have a presence on the social platform. Now is the time to jump on this! 

6. Programmatic Will Shift More Toward Performance 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Programmatic actually grew roughly 16% this year. Programmatic might still take a hit in the near future, with cookies and current attribution methods becoming a thing of the past. While programmatic may eventually shift more towards performance, it seems that this may not happen for a while. 

7. Influencer Marketing Will Integrate into the Performance Mix 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: The line between influencer and affiliate is nearly non-existent. It’s acceptable to call both content creators, with no limitations to the creativity that can be involved to tie brands with the audience of said creators. Just look at how seamless Delish.com’s campaign with Instacart looks!

8. The First-Party Data Takeover 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Data drives decisions, it’s as simple as that. Find out here what Prodege did to get more access to their first-party data, instead of relying on limited third-party data — and the result was growing 20% month over month! 

9. Branded Promo Codes Will Be on the Rise 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Branded promo codes help content creators bridge the gap between their audience and brands. 93% of shoppers will use a promo code at least once this year, and it is a great way to attract new consumers to your brand. With TUNE, you can even track influencer campaigns without the click!

10. Brands Will Learn to Embrace the Full Partner Ecosystem 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: In order for brands to grow, they need a healthy mix of ALL different partner types, and not just rely on coupon or deal sites, influencers, or bloggers. Brands diversifying their affiliate portfolios allows them to engage with customers at different points within their digital path to purchase. Even podcasting can be a great affiliate play, as Athletic Greens showcases here.

11. Loyalty and Referral Programs Will Flourish 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: Loyalty programs initially started as mere discounting, but they have evolved into so much more — particularly for new customer acquisition! 

According to Acceleration Partners, “Today’s shoppers, especially in the height of Q4, have their go-tos, visiting those sites (like Rakuten, Honey, or Coupon Cabin) or clicking on an email as a way to discover new brands.”

12. Companies Will Continue to Consolidate 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: This continued to happen, from The Wall Street Journal buying Amobee, Global Savings Group acquired Coupons.com, NerdWallet acquired On the Barrelhead, ironSource merging with Unity, and many more. Yahoo and Taboola even teamed up on for a creative native partnership. Watch for more non-performance brands purchased affiliate companies for 2023 and beyond! 

13. The Cookieless Future is Now 

How’d I do? 
Nailed It! / The Jury is Still Out / Whoops! 

End of Year Thoughts: While Google pushed back their phaseout of third-party cookies until 2024, the cookieless future is definitely upon us. If your brand is not quite there yet, there is still time to set up your tracking for long-term success. The quicker you act, the more accurate your tracking will be! 

What other affiliate marketing trends do you think we will see in 2023? Let us know in the comments below! When you’re ready for Part 2, click here to head to Matt’s post.

Wow, what a show! New York truly is the city that never sleeps, and Affiliate Summit East 2022 attendees found out why firsthand.

It’s been a couple weeks since the show wrapped up, and the TUNE team has been feverishly following up with the over 100 sit-down meetings we had during the show!

TUNE sent Nate, Connor, Dan, Matt, Tie, and Taylor out to conquer Manhattan – and we did it with style!

On Monday, the team arrived quite literally via planes, trains, and automobiles. After some early bird meetings and a team dinner, the team was well-rested and ready to tackle the show.

On Tuesday, TUNE not only had a Meet Market table, but we also hosted dozens of meetings from our suite at the W Hotel, just steps outside the show floor.  

Later Tuesday evening, and also at the W Hotel’s Living Room Bar, TUNE and Fluent hosted the “Network and Chill” Happy Hour event – which was a raving success! Everyone knows that TUNE throws the best affiliate events, and that was evident by brands in attendance like Disney, eBay, Sirius XM, Fiverr, Penske Media Corporation, The Daily Beast, Money.com, Lifetime, Plarium, Noom, and some that I was told that I cannot legally/contractually name in this blog post 

We got so many compliments from people showing up to our Meet Market table on Wednesday thanking us for a successful event, with some even saying it was more productive than the show itself!

Some trends from the show, which echo a few of my 2022 predictions from earlier this year:

– There was lots of talk from both brands and publishers around creating co-branded landing pages, vanity URLs, and exclusive promo codes for strategic partnerships.

– Brands and publishers alike talked about the shift of flat fees and guaranteed dollars to a more ROI-focused, performance model during these uncertain economic times.

– Influencers were a big talking point, with brands not knowing how to recruit these partners, and on the flip side, influencers unsure of how to approach brands. TUNE can help with that on both counts!

– The Great Resignation has left some companies with some poor experiences with their current tracking providers, having a revolving door of inexperienced support and account management help. It was great to hear some TUNE clients specifically call out members of our Onboarding and Support Teams and how they helped resolve problems, educate them on getting the most out of their TUNE accounts, and more.

– Cookieless tracking was almost a scary topic at the show, as many brands are not adequately prepared for the upcoming changes from the Apples and Googles of the world.

After TUNE’s Network and Chill event, thousands of digital marketers headed to the Affiliate Ball. The headliner was Harry Mack, who also happens to be a super influencer for one of TUNE’s clients – NordVPN.

On Wednesday morning, things were back to business, despite some affiliate zombies who may or may not have partied too hard the night before. TUNE’s objective for Affiliate Summit East was simple: to let the affiliate world know that there is a better, more flexible, and cookieless solution to track some of the best affiliate, influencer, and partner marketing programs in the space today. Judging by the dozens of follow-up conversations, platform walkthroughs, and new business from the show, I would definitely say it was a glowing success!

If you would like to learn more about how TUNE can help scale your business, please reach out to us at sales@tune.com today!

2021 was quite a year.

A new president was sworn in, millions of people got vaccinated (and boosted!), teachers and students returned to school, and employees returned to work — many at new companies, thanks to The Great Resignation.

With so much uncertainty in the global economy, what should the partnerships industry be prepared for in 2022?

Here are few of the top affiliate marketing trends I predict we’ll see in the year ahead.

2022 Affiliate Marketing Trends

1. Brands Will Shift Dollars Toward the Performance Model

When COVID first hit, brands pulled every marketing and advertising penny that they could, as no one knew how a global pandemic would affect the digital landscape.

Over the past year and a half, brands have shifted their advertising dollars away from traditional media buys (think CPM, CPC, pay per post, etc.), and shifted towards the affiliate or performance model, which allows brands to pay for tangible results (clicks, leads, sales, etc.).

Brands want to take buzzwords like “branding” and “exposure” and shoot them into space. A brand cannot buy anything with exposure, but most certainly can while paying to acquire a new lead or sale.

Brands have gotten a taste of paying for performance and a guaranteed ROI, and publishers may never see those guaranteed spends for unknown performance in the same way again.

2. Publishers Will Beef Up Their Performance-Driven Editorial Teams

As brands continue to shift towards a performance model, the obvious reaction is for publishers to be early adopters so that they can work with as many brands as possible.

Publishers are achieving this by staffing up their editorial teams, which are now focusing on monetizing content for these new brands in the performance space.

Reviews, listicles, and more will all get increasingly popular as brands try to monetize each and every article they put out.

3. This Year Will Be a Death Knell for PR and Earned Media

With guaranteed revenue streams no longer being “a thing,” publishers will pull their PR writers off earned media pieces, and focus more on content with monetary compensation.

Publishers will no longer have the bandwidth to create content for free, so more publishers will push brands to compensate them for their efforts, and the easiest medium to do that is with an affiliate program.

4. There Will Be Ongoing Editorial Integrity Struggles

If every publisher is trying to monetize every piece of content, we will inevitably see content that screams like a Billy Mays infomercial.

Publishers need to find that creative balance of worthwhile content their audience wants to engage with, and also drive performance (*cough sales cough*) without feeling like an ad.

5. Snackable Content Will Grow Exponentially

Thanks to social video platforms like TikTok (and Facebook, Twitter, and Instagram, etc.), snackable video content will make massive waves this year in the digital marketing space.

Instagram just recently allowed anyone to share links in their Stories, and TikTok is feverishly working on how to integrate measurable performance metrics for brands wishing to partner with their platform.

Look for snackable branded content, particularly short form video content, to grow exponentially this year, as it appeals to both the younger Millennial and Gen Z market, but also their parents, and even grandparents!

6. Programmatic Will Shift More Toward Performance

Digital companies first sold their display inventory on a website-by-website basis, and this slowly evolved to the trading desk targeting and retargeting that we are seeing today in the programmatic space.

The ability for brands to target certain target demographics is key, but a huge missing component is that true attribution piece on a source-by-source basis.

Many display networks now have the ability to adjust spend to hit target CPAs the brands set, arbitraging the CPM and CPC budgets advertisers are spending. Since these brands have other internal divisions that deal with the affiliate side, more programmatic deals will be forced to hit those performance metrics than rely on an algorithm in hopes of hitting a target KPI.

7. Influencer Marketing Will Integrate into the Performance Mix

I have seen brands get burned by influencers with a massive following charging an arm and a leg for a social media post, to not deliver one new customer for them.

I have also seen brands rely on micro- and nano-influencers to be loyal, consistent, and repetitive brand ambassadors for them.

Performance is key, and brands will look to push influencers towards more of a performance model, versus a pay per post model.

Remember that it is not the size of the influencers following, but truly how influential and engaging they are to their audience. The more organic the placement of brands within the influencer community, the more trustworthy potential consumers will be towards your brand.

8. The First-Party Data Takeover

While content can make you a king (or queen), content plus data can build you an empire.

Look for brands to directly collect whatever information about their potential customers, from email address (“Enter your email to save 15%!”), phone number (“Opt-in to receive text messages for new releases!”), and even physical addresses (shoutout to the direct mail industry still making it work).

9. Branded Promo Codes Will Be on the Rise

With more custom content around brands, publishers will want to feel like they are doing a true service to their readers by providing them with a branded promo code. This is not only important for written content, but huge for social media where it is not as easy to use affiliate links.

To prevent promo codes from landing up on a rogue coupon site, brands should make sure they are properly setting up their attribution settings.

10. Brands Will Learn to Embrace the Full Partner Ecosystem

A heads up to top, middle, and bottom funnel affiliates: brands will need all the channels to have a successful partner marketing program.

Brands that ignore entire segments of the partner ecosystem will not attract entire segments of the marketplace and will only drive up their acquisition costs for new customers.

You can run a successful program with both premium content partners and coupon partners — you just have to do it right with a healthy blend of both, depending on your performance needs.

11. Loyalty and Referral Programs Will Flourish

In 2021, 85% of customers said that customer reviews were influential to their buying decisions, along with 71% who said friends or people they know influenced their buying decisions.

By creating or growing loyalty and referral programs, brands can help solidify the notion that every customer is a potential brand ambassador.

12. Companies Will Continue to Consolidate

In 2021, we saw many companies consolidating, along with plenty of mergers and acquisitions in the digital space.

In the partner marketing space, performance agency Gen3 acquired Oak Digital, Acceleration Partners acquired Streamline Marketing, ironSource acquired Tapjoy, Dotdash acquired Meredith, and the list goes on.

Companies will double-up on existing strengths or leverage strategic partnerships to be able to provide a more robust offering.

13. The Cookieless Future is Now

Google and Apple are forever changing how third-party cookies will be utilized in the future, so the need for cookieless tracking is more important than ever before.

Google pushed back their phaseout of third-party cookies until next year to allow time for companies to plan ahead.

Brands that are not cookieless now are already behind the curve, so look for brands to quickly get educated or fall behind.

The reason for all of this? Consumer privacy. With so many data breaches over the years, consumers are demanding that their data is safe and secure, and a cookieless future will be the new normal.

What other affiliate marketing trends do you think we’ll see in 2022? Let me know in the comments below!