As third-party cookies continue to disappear and session tracking windows tighten, the risk to marketers of overpaying for cost-per-click (CPC) campaigns grows. If your CPC offer relies on cookies, then you could be paying for multiple clicks in a single session. With TUNE’s enhanced session tracking capabilities, customers can rest assured that their CPC offers will pay out only on the first click, saving both budget and time spent manually reconciling clicks at the end of the month.

How TUNE Tracks First Click and Subsequent Clicks in a Session

TUNE now offers a future-proof method to track first and subsequent clicks within a session without depending on third-party cookies.

For CPC offers with postback tracking enabled, TUNE determines the first click by creating a server-side user session that is checked against on every click. When subsequent clicks occur, TUNE forwards them directly to the destination URL and attributes potential conversions only using first clicks.

This method ensures that customers running CPC offers will pay out only on the first click, and all subsequent clicks will be demonetized.

How to Pay Out on First Clicks Only for CPC Offers

This setting is automatically enabled platform-wide for customers running CPC offers. Customers can then apply this behavior to individual CPC offers with postback tracking from the Offer Tracking Settings page (Offer Page -> Tracking Panel).

By enabling this setting, you can easily ensure that you only pay for unique clicks, and demonetize all subsequent clicks in a user session.

We’re always looking for ways to help our customers make the most out of their partnerships. If you have questions or feedback, we’d love to hear from you! Reach out to your dedicated Customer Success Manager or email TUNE Support at support@tune.com.

Google Ads, formerly known as Google AdWords, is an essential platform for online advertising and marketing. With its massive reach, sophisticated targeting options, and flexible budgeting, it’s important that TUNE makes it easy to work seamlessly with Google Ads. That’s why we’re thrilled to announce our enhanced integration with Google, designed to streamline your experience in the TUNE platform and unlock the full potential of Google Ads.

Google Ads Certification

At TUNE, we make sure to stay on top of important changes in the industry. Following new requirements for transparent redirection, TUNE has earned certification as an official Google click tracking partner.

The Google Certification Program helps protect users from click tracker abuse by enabling click tracker transparency.

To make it easier for TUNE customers to take advantage of this certification, we developed additional user interface features that streamline the link creation process.

Ensuring Compliance and Transparency

We’ve worked diligently to ensure that our integration with Google Ads meets and exceeds industry standards.

Our new feature set, developed specifically for Google, simplifies the link creation process by automating the necessary configurations. With just a single checkbox, TUNE takes care of all the technical details, appending the required transparency parameter (redirect_url) with correctly formatted values to any link you choose.

This new setting can be found on the individual Offer page, located in the Generate Tracking panel.

No more manual configuration or guesswork required. Simply copy and paste the generated tracking link into Google’s Tracking Template field, and you’re good to go.

Get Started with TUNE’s Google Ads Integration

This feature set is now available to all TUNE customers.

If you would like to take advantage of this integration, navigate to Company –> Customize Application –> Domain and select “Enabled” in the Google Ads dropdown menu. You have the flexibility to turn this feature on and off as needed.

You can find more information in our Integrating with Google Ads help article.

Questions? Feedback? Reach out to your dedicated Customer Success Manager or email TUNE Support at support@tune.com.

In the ever-evolving landscape of digital analytics, staying ahead of the curve is essential. The advent of Google Analytics 4 (GA4) has brought about significant changes, particularly affecting the harmony between your TUNE account and Google account. In this blog post, we’ll explore the key modifications in GA4 and how they might influence your affiliate program.

Understanding GA4 Attribution Changes

The transition from Universal Analytics to GA4 marks a paradigm shift. GA4 introduces a new property that departs from the conventional approach of tracking pageviews and sessions. Instead, it focuses on collecting events and user properties, offering greater flexibility in tracking and attribution. Behavioral and conversion modeling have also been integrated into GA4, setting the stage for a more dynamic analytical experience.

Data-Driven Attribution (DDA) Challenges

One of GA4’s standout features is data-driven attribution (DDA), designed to provide a more comprehensive performance overview. While this offers valuable insights, it introduces challenges when it comes to measuring and comparing affiliate activity.

Historically, last click attribution in Google Analytics aligned with TUNE setups. With the introduction of DDA, expect to observe more significant discrepancies in reporting between the two platforms.

Aligning Reports for Consistency

For those who prefer a more aligned reporting experience between TUNE and Google, there’s a solution within GA4. By adjusting the attribution settings, you can revert to the familiarity of last click attribution. This not only streamlines the reporting process but also ensures a smoother transition for those accustomed to the previous setup.

To adjust these settings, navigate to Admin → Attribution Settings in your GA4 account, and then select “Last click” in the first dropdown menu.

Benefits of GA4 in Multi-Channel Analysis

While navigating the discrepancies, it’s crucial to recognize the benefits GA4 brings to the table. GA4’s capabilities extend beyond just tracking; it provides a valuable tool for analyzing performance across various channels. Leveraging GA4’s features can enhance your understanding of user behavior and optimize your affiliate program accordingly.

Conclusion

As Google Analytics continues to evolve, understanding the developments becomes imperative for staying on top of your analytics game. By aligning reporting experiences and leveraging TUNE’s tracking capabilities, marketers can elevate their affiliate programs. In the ever-changing realm of digital analytics, TUNE remains the trusted companion, ensuring that all campaigns are tuned to perfection.