Comments on: The Browser War on Tracking Is Heating Up

By: Cookies? Where we’re going, we don’t need cookies… | HasOffers

Cookies? Where we’re going, we don’t need cookies… | HasOffers — Thu, 24 Mar 2011 17:41:09 +0000

[…] Well, there could be a number of reasons why the FTC cares about shutting down cookie tracking. The first one is probably because it is the easiest to shut down. Browsers have long had the functionality for individuals to control the cookies they accept, and all of the new browsers are already coming up with simple ways of blocking cookies (see earlier post: Browser War on Tracking). […]

By: AM Affiliate: Robots Rule the World, Email Marketing’s For Zombies, + More | Blue Phoenix Network - CPA Affiliate Marketing - Lead Generation

Thu, 17 Feb 2011 16:54:34 +0000

[…] – A close look and comparison of what three web browser’s new privacy features mean for advertisers and publishers. [HasOffers] […]

By: Trades Live

Trades Live — Wed, 16 Feb 2011 21:01:00 +0000

So i guess we’ll all have to go back to cpm, weekly and monthly advertising cost?

By: Peter Hamilton

Peter Hamilton — Tue, 15 Feb 2011 21:47:00 +0000

In reply to Carlos del Rio. server response (non-client side) tracking is the most common "cookie-less" solution these days (which is what most HasOffers customers use). Flash objects are notorious for inaccuracies :)

By: Carlos del Rio

Carlos del Rio — Tue, 15 Feb 2011 20:46:00 +0000

In reply to Peter Hamilton. Flash Locally Shared Objects are currently handled as cookies by browsing software. That was the major issue in the suit against Quantcast; an LSO was rewriting a deleted cookie.

By: Peter Hamilton

Peter Hamilton — Tue, 15 Feb 2011 18:38:00 +0000

Speaking of subscription models for publishers (to avoid advertising support), saw this on techcrunch today http://t.co/qRZSF61

By: Peter Hamilton

Peter Hamilton — Tue, 15 Feb 2011 17:24:00 +0000

Certainly moving to cookie-less tracking is an option (or preventative measure), but we also have to remember that users already have the ability to accept/deny cookies with their current browser settings. The IE features only make those tools more accessible, while the firefox feature won’t really matter what kind of tracking you are doing (though I also doubt they will be able to enforce the users request to not be tracked). In the case of Safari, I’m not really sure there will be any issues with cookie tracking.

I’m really interested to see how this irons out and see what sort of user adoption they have for these tools.

By: CPAmojo

CPAmojo — Tue, 15 Feb 2011 02:31:00 +0000

So what does that mean for us Networks running on HasOffers?

Do we need to start using the cookieless tracking method for HasOffers to track properly?

By: Tweets that mention The Browser War on Tracking | HasOffers -- Topsy.com

Tweets that mention The Browser War on Tracking | HasOffers -- Topsy.com — Mon, 14 Feb 2011 23:41:19 +0000

[…] This post was mentioned on Twitter by JASON DROHN, Peter Hamilton. Peter Hamilton said: Ready my post! 🙂 RT @HasOffers The Browser War on Tracking http://www.hasoffers.com/blog/browser-war-tracking/ […]

By: Carlos del Rio

Carlos del Rio — Mon, 14 Feb 2011 19:32:00 +0000

It is interesting that browsers have essentially punted on privacy and tracking issues. Their claim that “Tracking is a website issue,” is only true because none of the browsers have created the appropriate interfaces for users to easily control Javascript and Flash cookies. Also, Google Chrome has been oddly quiet about tracking and privacy. But, they have a vested interest in not disclosing the variety of tracking methods that they apply to users and transport to advertising systems.