TUNE has completed another successful audit of its system and organization controls, assuring the availability, processing integrity, security, confidentiality, and privacy of customer data. This latest audit marks another year that TUNE has earned both SOC 2 Type 2 certification and SOC 1 Type 2 certification. 

What Is a SOC 2 Audit? 

SOC stands for System and Organization Controls, a suite of services provided as part of the reporting platform of the American Institute of CPAs (AICPA). 

Essentially, a SOC 2 audit examines and evaluates the operational controls of a business. This audit requires a company to document and adhere to comprehensive information security policies and procedures, among other responsibilities. The resulting report gives interested parties, such as prospects and customers, additional information and insight to make a decision about working with that business.  †

What Is a SOC 1 Audit? 

SOC 1 audits focus on user entities, testing their relevant internal controls over financial reporting system design and operating effectiveness. We view SOC 1 audits and other periodic third-party reviews as a valuable resource to help enhance our current product and operations, especially when they address both the TUNE platform and TUNE Pay, our payments system. 

What Is a Type 2 Report?

To earn a Type 2 report, a company must undergo testing over an extended period of time. Type 1 reports, on the other hand, test only a single moment in time. TUNE’s usual audit period for SOC 2 and SOC 1 covers 12 months, demonstrating our ongoing effort to uphold the Trust Services Principles. 

TUNE has always voluntarily pursued the more demanding and comprehensive Type 2 report rather than the Type 1 report. Type 2 reports for both audits signal that our customers can expect high standards across TUNE’s operational, data security, and privacy practices, as well as stringent change management controls throughout our software development life cycle.

Our Commitment to Our Customers

Using an independent third-party to audit these controls is an investment companies do not take lightly. A SOC audit is, by design, an intrusive, time-consuming process designed to test a company on a variety of levels, necessitating active employee engagement and diligence across a broad swath of the organization. It’s a difficult process with a valuable payoff for our customers, and therefore one we are proud to undertake. 

As with our prior SOC audits, TUNE’s auditors determined that our controls were effectively designed and followed throughout the audit period. We intend to sustain our investments in customer-centric compliance in the years to come to protect both our business and the businesses of our customers.

Relevant portions of both reports are available upon request to security@tune.com for TUNE customers as well as prospects under a current non-disclosure agreement. 

Today I’m pleased to announce Blake Cantrell has joined TUNE as our new Vice President of Partnerships. Blake is an industry veteran, working at some of the most well-known companies in the space and interfacing directly with brands, publishers, and agencies alike. As part of his welcome to the team, I asked Blake a few questions about his new role and his outlook on the industry.

Can you give us a rundown of your experience in the affiliate industry?

I have been active in the affiliate space since 2006 when I began my career at CJ Affiliate. While at CJ I managed a large team and high-revenue portfolio spanning multiple lines of business.

From there I jumped to Impact.com where I was a founding member and leader of the Channel Partnerships team. At Impact I created mutually beneficial, revenue generating partnerships with agency and tech partners alike. I was also able to build internal alignment across GTM teams, CS, Support, and more in order to create a frictionless partner path for all parties.

What led you to decide to join the TUNE team?

Throughout my interviews with the TUNE team it was clear that everyone I spoke to is eager to grow the business with a high level of integrity and a spirit of collaboration. It is extremely important to me on a personal and professional level that any work be done in a thoughtful manner while treating both internal and external partners with transparency, consistency, and equality. I believe that this approach aligns with the TUNE approach as well. Simply put … the willingness to be a good partner.

What will you be doing at TUNE?

In my role at TUNE I will be scaling up the marketplace offering. This will include product enhancements, recruiting and onboarding partners of all types as well as helping to facilitate partnership growth. It will also be essential to work closely with all internal teams to gather feedback, establish joint processes in order to serve our partners and have a shared understanding of where we are strong and where we can improve. This is a large undertaking but very exciting as TUNE is nimble enough to create a truly unique partner marketplace.

What are the biggest learnings you’re bringing to TUNE from your previous roles?

Listen to partners. They are always happy to tell you what they want and need. There is no need to guess or to have the most advanced tech or build AI in to every function. While highly advanced features are always exciting the majority of the players are dependent on easy to navigate and dependable tracking, reporting and payouts in order to build high growth partnerships.

How has affiliate marketing evolved since you started out?

When I began, affiliate was the Wild West. Trademark bidding rules were not in existence, cookie stuffing was rampant, and in many ways the entire industry was still figuring itself out. It is now 18 years since I started and the level of sophistication in technology and partnership types has advanced by light years. Brand-to-brand partnerships, the rise of influencers, sophisticated tracking and attribution have all changed the game for the better. That said, the core remains the same in that only mutually beneficial partnerships brokered by thoughtful players on all sides will be able to continue to push the industry forward.

How do you see the growth of influencers and creators changing the industry?

Content creators have been pegged as “the next big thing” in our space for the last five plus years but are just recently starting to make a significant impact across the industry as both the technology and understanding of how to work with this new partner type has evolved. Moving forward, I expect that there will be a day of reckoning as large brands see diminishing returns on massive influencer spends with relatively limited reporting outputs. Robust tracking and payment based on value is at the core of affiliate, and when applied to the influencer category could help provide additional insights, control, and value to brands while helping to expand reach and influence.

What’s the next big thing in affiliate marketing?

For better or worse, AI will be the next big thing in all of digital marketing. From content creation, analytics, marketing, and even creating company mission statements … AI will soon be pervasive. For even the casual observer who has played with ChatGPT it is easy to understand how AI could help shorten research times, automate a number of functions, and level-up the affiliate industry across the board.

That said, it is concerning that the transparent and creative partnerships that are currently brokered today by thoughtful players in the space could begin to look more like programmatic ad buys or other campaign-based strategies that are pay to play. Why is this concerning? Because it will stifle innovation. Some of the most powerful partnerships in this industry have and will continue to be brought about by intelligent people speaking to each other one-to-one. If AI can support those conversations without eliminating them, then I am all for it.

What’s the top challenge you see in affiliate marketing today?

The biggest challenge I continue to see is setting correct expectations for advertisers both big and small about how affiliate can add value. Many small and/or new-to-market programs with little brand equity expect to launch high-revenue programs by only using influencers. On the flip side, larger established brands are seeing the value of the affiliate channel being chiseled away by internal attribution tools. The last-click attribution model based on sales revenue only will never allow for a true read of the contribution of affiliate. Not only is a full-funnel strategy a requirement (both in the affiliate program and coordinated across all digital marketing teams), but so is a flexible, collaborative attribution method. Affiliate partnerships contribute in so many more ways than bottom-of-funnel sales that need to be tracked, recognized, and rewarded in order for brands to see the full value of the channel.

How can TUNE help the industry address this challenge?

TUNE is in a unique position to help guide brands on the best way to create meaningful partnerships based on their business needs. TUNE is not a massive, one-size-fits-all solution for partnerships like many of the players out there. Rather, TUNE is a nimble organization that is eagerly soliciting customer and partner feedback and continuing to iterate their product, process, and people practices in order to service ever-changing client needs

What are some of your immediate goals as you join the TUNE team?

I am extremely eager to do a deep dive on the product and existing partnerships, as this will help me to understand where to focus my efforts first. While I have some strong ideas about where to begin, I am eager to hear from the TUNE team and our partners directly about what they feel is needed to help elevate the TUNE Marketplace.

What gets you the most excited about the future of partner/affiliate marketing?

There is always something new around the corner that you can never predict, which keeps the industry exciting. A new advertiser vertical, a new promotional method, or even a small change from Google that completely upends all previous best practices. The challenge now is to not only navigate these external changes but do the best we can to try and drive the industry toward new best practices so that all players can benefit.

I’m excited to see how Blake can help supercharge TUNE’s partnership efforts in the coming months. His first opportunity to represent TUNE in the market will be at PI Live in Miami from April 16th through the 18th. You can reach out to Blake at blake.cantrell@tune.com to schedule time to meet with him and the TUNE team!

Affiliate marketers live and die by their data. Conversion details, credit card numbers, contact information — it all flows through the performance ecosystem, every second of every day.  

At TUNE, we respect the responsibility that comes with this data. We also recognize how important it is to our customers to ensure it is accurate, secure, and confidential.  

We are therefore pleased to announce TUNE has completed another successful audit of our system and organization controls, assuring the availability, processing integrity, security, confidentiality, and privacy of customer data. This latest audit marks the fifth consecutive year TUNE has earned SOC 2 Type II certification, and the third consecutive year TUNE has earned SOC 1 Type II certification. 

SOC 2 Type II Certification Defined 

SOC stands for System and Organization Controls, a suite of services provided as part of the American Institute of CPAs’ (AICPA) reporting platform. 

In layman’s terms, SOC 2 audits examine and evaluate the operational controls of a business. They require a company to document and comply with comprehensive information security policies and procedures, among other responsibilities. The resulting report gives interested parties the information and insight needed to make a decision about working with that business.  

From the AICPA website: 

“SOC 2 reports are intended to meet the needs of a broad range of users that need detailed information and assurance about the controls at a service organization relevant to security, availability, and processing integrity of the systems the service organization uses to process users’ data and the confidentiality and privacy of the information processed by these systems.” 

—AICPA

SOC 1 Type II Certification Defined 

SOC 1 audits focus on user entities, testing their relevant internal controls over financial reporting system design and operating effectiveness. We see the feedback loop from periodic third-party reviews such as these, especially when they address both the TUNE platform and TUNE Pay, our payments system, as the best way to enhance our current product and operations. 

To earn a Type II report, a company must undergo testing over an extended period of time. (Type I reports test only a single moment in time.) TUNE’s usual audit period for SOC 2 and SOC 1 covers 12 months, demonstrating our ongoing effort to uphold the Trust Services Principles. 

Starting with our first audit, we have always voluntarily pursued the more demanding and comprehensive Type II report, rather than the Type I report. Type II reports for both audits signal that our customers can expect high standards across TUNE’s operational, data security, and privacy practices, as well as stringent change management controls throughout our software development life cycle.

Our Commitment to Quality 

Using an independent third-party to audit these controls is an investment companies do not take lightly. A SOC audit is, by its nature, an invasive, arduous process designed to compel a company on a variety of levels, requiring active employee engagement and diligence across a broad swath of the organization. It’s a process we are proud to undertake. 

As with our prior SOC audits, TUNE’s auditors determined that our controls were effectively designed and followed throughout the audit period. We intend to sustain our investments in customer-centric compliance in the years to come.

Relevant portions of both reports are available upon request to security@tune.com for TUNE customers as well as prospects under a current non-disclosure agreement. 

TUNE has been named as a Leader in G2’s Grid® Reports for Affiliate Marketing Software for Spring and Summer 2022. To be placed in a Leader quadrant of a Grid Report, a business product or service must be highly rated by G2 users and have significant Satisfaction and Market Presence scores. 

In addition to being recognized as an Affiliate Marketing Leader, TUNE also earned high marks from G2 reviewers in the following areas: 

G2 Grid Reports for Spring 2022 

• Leader | Affiliate Marketing 
   
• Best Estimated ROI | Mid-Market 

• Highest User Adoption | Mid-Market 
  
• Users Love Us  

G2 Grid Reports for Summer 2022 

• Leader | Affiliate Marketing 
   
• Best Estimated ROI | Mid-Market 

• Users Love Us  

Rankings Based on Verified Reviews 

G2 is the largest review site for software products and services around the world. Its Grid Report rankings and comparisons are based on feedback from actual customers, not self-reported information from vendors, which sets G2 apart from many of the software comparison sites that have sprung up in the last few years. Unlike these other sites, every review on G2 is checked by a human, and ratings by individuals who have a business relationship with a company (other than as a paying customer) do not count toward its score. 

Get Started with Affiliate Marketing 

Reviews are great, but they’re not the only way to tell if a software purchase is right for you. Check out our collection of customer success stories to see how brands like yours have acquired more customers and boosted their revenue with TUNE. 

Today, we’re excited to announce TUNE has been recognized across three separate categories in Built In’s 2022 Best Places to Work Awards!

For 2022, TUNE has been honored by Built In as one of the 100 Best Places to Work in Seattle, one of the 100 Best Midsize Companies to Work For in Seattle, and one of the 50 Companies with the Best Benefits in Seattle.

Built In’s annual awards include both remote-first companies and those located in the largest tech markets in the United States. Winners are determined by an algorithm that factors in data about pay, benefits, and company-wide initiatives, in addition to other criteria such as flexible work options, cultural offerings, and diversity, equity, and inclusion programming.

At TUNE, we’ve worked hard to create a remote-first work culture where employees can directly influence the change they are most passionate about – and feel empowered to do so. Collaboration and personal development are key components of our success; we believe in being confident, coachable, and always excellent to each other.

If you value autonomy, teamwork, and personal growth, we think you’d love working at TUNE. To learn more about TUNE and what sets us apart, check out our Careers page. And if you’re interested in joining one of the best places to work in Seattle, apply for an open role today.

Now that’s how we like to close out the year! TUNE has once again been named as a Leader in G2’s Grid® Reports for Affiliate Marketing Software and Attribution Software, earning both designations for the Fall 2021 and Winter 2022 reports.

Products in the Leader quadrant in G2’s Grid® Reports are rated highly by G2 users and have substantial Satisfaction and Market Presence scores. 

In addition to continuing our Leader status in these categories, TUNE also earned recognition in the following areas: 

Fall 2021 

• Leader | Small-Business Attribution 
   
• Best Estimated ROI | Mid-Market 
   
• Highest User Adoption | Mid-Market 
   
• Users Love Us  

Winter 2022 

• High Performer | Small-Business Attribution 
   
• Best Estimated ROI | Mid-Market 
   
• Highest User Adoption | Mid-Market 
   
• Users Love Us  

G2 Grid® Reports 

With more than 1 million user reviews published, G2 is the world’s largest review platform for business software and services. Unlike other review sites that primarily use self-reported information from vendors to compare and rate products, G2 and its Grid® Report rankings are based on feedback from verified users of the product or service. Every review is checked by a human, and reviews from individuals who have a business relationship with the product or service do not count toward the G2 score. 

Thanks to All TUNE Customers 

We want to thank you — the advertisers, publishers, agencies, networks, and other marketing professionals who use TUNE — for continuing to put your trust in our products and people. As we look ahead to a new year, we want you to know that we truly appreciate your business and are thankful for your support.

Wishing you all happiness, health, and good fortune in 2022! 

We’re proud to announce TUNE has made Rover‘s list of The Best Dog-Friendly Companies of 2021!

TUNE has a long history and reputation for being a dog-friendly company. In addition to allowing dogs in the office, TUNE provides perks like treats and play areas, hosts free events, and provides support for pet insurance.

Prior to 2020, when the covid-19 pandemic shifted everyone to working from home, our team put on a variety of pet-focused events at TUNE headquarters in Seattle, Washington. From puppy birthday parties, to International Dog Day celebrations, to photography sessions for the Dogs of TUNE calendar, we aim to make TUNE a company that’s as fun and welcoming to our furry friends as it is to us.

While we’re not back in the office full-time just yet, there are still plenty of ways that TUNE celebrates and supports pets. So if TUNE sounds like the right place for you and your pup, head over to our Careers page to learn more about our cultural values and browse open positions.

G2’s Summer 2021 Grid® Reports are out, and once again TUNE has been named a Leader in Affiliate Marketing Software and Attribution Software. Products in the Leader quadrant of a G2 Grid® Report have received high customer satisfaction ratings and significant scores in market presence.

Summer 2021 Grid® Reports

To qualify for inclusion on a G2 Grid®, a product must meet a set of technical requirements and have a minimum number of reviews. Products are ranked by customer satisfaction and market presence to determine placement in four quadrants: Leader, High Performing, Contender, or Niche. 

TUNE has earned recognition in Summer 2021 for the following categories:

Leader | Grid® Report for Affiliate Marketing Software

To be included in the Affiliate Marketing category, a product must: 

• Offer a platform for advertisers to manage affiliate campaigns
• Include affiliate tracking capabilities

Leader | Grid® Report for Attribution Software

To be included in the Attribution category, a product must: 

• Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers.
• Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models).
• Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators.
• Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics.

Highest User Adoption

The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category.

Best Estimated ROI

The Best Estimated ROI product in the Results Index earned the best estimated ROI rating in its category based on a combination of estimated time to achieve ROI and time to go live.

Fastest Implementation

The Fastest Implementation product in the Implementation Index had the shortest go-live time in its category.

For more of our past recognitions, see our blog posts covering G2’s Spring 2021 Reports and Winter 2021 Reports.

Ready to launch an award-winning affiliate program with TUNE? Get in touch with us.

The streak continues! Spring 2021 marks the fifth consecutive quarter TUNE has been recognized as a Leader in G2’s Grid^® Reports for Affiliate Marketing Software and Attribution Software.

To qualify for inclusion on a G2 Grid^®, technology solutions must meet a set of technical requirements and have at least 10 reviews from G2 users. Each solution is ranked by customer satisfaction and market presence to determine its placement in one of four quadrants: Leader, High Performing, Contender, or Niche. 

Products shown in the Leader quadrant of a G2 Grid^® Report have received high customer satisfaction ratings and significant scores in market presence.

Spring 2021 Awards

For Spring 2021, TUNE has earned recognition as a leader in seven categories:

Leader | Grid^® Report for Affiliate Marketing Software
To be included in the Affiliate Marketing category, a product must: 

• Offer a platform for advertisers to manage affiliate campaigns
• Include affiliate tracking capabilities

Leader | Grid^® Report for Attribution Software
To be included in the Attribution category, a product must: 

• Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers.
• Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models).
• Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators.
• Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics.

Leader | Small-Business Grid^® Report for Attribution Software
Products in the Small-Business Attribution category must meet the same requirements as above. 

Highest User Adoption
The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category.

Fastest Implementation
The Fastest Implementation product in the Implementation Index had the shortest go-live time in its category.

Best Estimated ROI
The Best Estimated ROI product in the Results Index earned the best estimated ROI rating in its category based on a combination of estimated time to achieve ROI and time to go live.

Most Implementable
The Most Implementable product in the Implementation Index earned the highest Implementation rating in its category.

For more on TUNE’s past awards, see our blog posts covering G2’s Winter 2021 Reports and Fall 2020 Reports. 

Ready to launch an award-winning affiliate program with TUNE? Get in touch with us.

Today, I’m proud to announce that TUNE has concluded successful audits for SOC 2 Type II certification and SOC 1 Type II certification, receiving positive reports for both.  

This is the fourth year in a row TUNE has earned a clean bill of health in its SOC 2 Type II audit, which evaluates service organization controls relevant to security.  It’s the second consecutive year TUNE has completed a successful SOC 1 Type II audit, which tests the suitability of financial reporting system design and operating effectiveness. 

What Is SOC? 

SOC stands for System and Organization Controls, a component of the American Institute of CPAs’ (AICPA) reporting platform.  SOC audits for Service Organizations are intended to assure the security, availability, processing integrity, confidentiality, and privacy of customer data.   

Use of an independent third-party audit to review privacy, security, and reporting controls is an investment that companies do not take lightly.  The audit process tests the sufficiency of a company’s procedures and execution on a variety of systems.  It also requires active employee engagement across a broad swath of the company.   

SOC 2 audits are both technical and pragmatic; they require a company to document and comply with comprehensive information security policies and procedures.  SOC 1 audits focus on user entities, testing their relevant internal controls over financial reporting.  Positive reports for both audits signal that TUNE customers can expect high standards across TUNE’s data security and privacy practices as well as quality control from TUNE reporting.  

Type I vs Type II Reports 

Each audit period, TUNE has voluntarily pursued the more stringent and comprehensive Type II report rather than a Type I report.  Type II reports require a company to test its policies and procedures over a lengthy time period, whereas Type I reports test a single moment in time.   

TUNE’s usual audit period for SOC 2 and SOC 1 covers 12 months, demonstrating our ongoing effort to uphold the Trust Services Principles. 

TUNE’s Commitment to Security 

TUNE pursues SOC audits and other voluntary examinations to both improve our practices and demonstrate our commitment to provide trustworthy and transparent solutions for our customers, partners, and employees.  We view the feedback loop generated from periodic third-party reviews — including active dialogue with auditors — as the best means to improve forward-looking operations.   

TUNE previously completed SOC 2 Type II audits covering periods of time in 2017, 2018, and 2019, and a SOC 1 Type II audit in 2019. We intend to sustain our investments in a customer-centric compliance program in the years to come.   

Relevant portions of both the SOC 2 Type II and SOC 1 Type II reports are available upon request to security@tune.com for TUNE customers as well as prospects under a non-disclosure commitment.   

To learn more about how TUNE approaches data security and privacy, click here.  

Today, I’m excited to share that TUNE has been named a Leader in G2’s Winter 2021 Grid Reports for Affiliate Software and Attribution Software. Technology products in the Leader quadrant in G2’s Grid Reports are rated highly by G2 users and have substantial Satisfaction and Market Presence scores. 

Once again, TUNE has also earned the #1 spot across four mid-market product categories. In addition, this quarter we’re proud to add a new distinction as a Leader in the Small-Business Grid for Affiliate Software:

• New! Leader | Small-Business Affiliate:
  Products in the Leader quadrant in the Small-Business Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores

• Best Estimated ROI:
  The Best Estimated ROI product in the Results Index earned the best estimated ROI rating in its category based on a combination of estimated time to achieve ROI and time to go live

• Highest User Adoption:
  The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category

• Most Implementable:
  The Most Implementable product in the Implementation Index earned the highest Implementation rating in its category

• Fastest Implementation:
  The Fastest Implementation product in the Implementation Index had the shortest go-live time in its category

TUNE was identified as a leader in these categories based on high levels of customer satisfaction and likeliness to recommend ratings from real users on G2. These awards follow our recognition across 6 categories in G2’s Fall 2020 Reports, and as a Leader in the Summer 2020 and Spring 2020 reports. 

G2 Reports and Rankings

G2 is the world’s largest review platform for business software and services, with more than 1 million user reviews published to date. Visitors use the site to research and compare technology solutions based on peer reviews and synthesized social data. 

Rankings on G2 reports are based on data provided by actual, verified users of the software or service. This sets it apart from other review sites that primarily use self-reported information from vendors to compare and rate products.

Thank You

Once again, we want to extend a heartfelt thanks to TUNE’s loyal customers: the advertisers, publishers, agencies, networks, and other partner marketing professionals that make this industry so special. We appreciate your business and are grateful for your continued support.

As always, we encourage all TUNE customers to let us know how we’re doing. Whether it’s a review on G2, an email to your customer support manager, or a feedback note for our Product Insights Program, we want to hear from you!  

Today, we’re excited to announce TUNE VP of Global Marketing and Partnerships Brian Marcus has been recognized as a leading voice in performance marketing in the 2020 PerformanceIN 50.

The PerformanceIN 50 is an annual list of the year’s most exceptional, inspiring, and influential performance marketers. These individuals have been nominated and recognized by their peers for pushing conventional boundaries to improve the performance marketing channel.

“2020 has certainly been game-changing, but the industry has proven itself resilient with the breadth and depth of opportunities available, making both the channel profitable and supporting the wider community as well,” said Mustafa Mirreh, senior digital journalist at PerformanceIN. “That is why we want to highlight those that have not only gone out of their way to push the agenda forward for the performance marketing industry, but also to adapt and provide solutions for the growing opportunities and challenges as the industry accelerates into the next era.”

Brian’s call to the industry to find ways to open up, collaborate, and start saying “and” instead of “or” is the disruptive voice the performance ecosystem needs to move to the next phase of partnerships. Partnership silos do nothing to help performance marketing grow. Brian’s voice as an advocate for change is helping to set a new tone for the industry and a different tune for leaders to follow.

“Being ‘open’ means widening the lens of partnerships, including more types of partners, redefining relationships and creating standards in technology and performance,” said Brian. “There are too many silos in performance marketing today; across networks, between devices and marketing channels, and across geographies. We are sub-optimizing the whole pie, as an industry. Let technology empower relationships, not confine them to walled gardens.”

On behalf of everyone here at TUNE, we want to congratulate Brian and the rest of the industry leaders named to this year’s PerformanceIN 50.