Prodege is a diversified platform that connects brands, retailers, and marketers to a global audience of millions of engaged consumers along the path to purchase. The company empowers its partners by gathering first-party data and insights, generating audience feedback, and driving sales and loyalty across consumer-facing rewards sites such as Swagbucks, InboxDollars, MyPoints, and Upromise.

Prodege is no newbie to the performance marketing space. The company’s affiliate marketing program has been running successfully for more than 10 years. By early 2022, however, the team running the program realized they needed to switch from Impact to a new platform that could better handle their user acquisition campaigns. They began the search for a new solution.

After checking out the competition, Prodege chose the TUNE Partner Marketing Platform. The company transitioned their campaigns from Impact to TUNE in April 2022 and have been running them successfully ever since.

Since switching from Impact, Prodege has improved campaign performance, provided partners with in-platform payments, reduced fraud, and decreased their overall costs. After only three months on TUNE, the company has lowered their customer acquisition costs by 10%, boosted conversion rates by 5 percentage points, and seen 20% month-over-month growth.

And that’s just the start of what Prodege has been able to achieve with the TUNE Partner Marketing Platform. To see the rest of their results, download the case study.

What was once a technology used to power dark web purchases and other off-grid transactions, cryptocurrency has gone mainstream, and the utility of the blockchain is just beginning to be realized. From the emergence of Bitcoin, Ethereum, and altcoins to the current revolution around DAOs (decentralized autonomous organizations) and NFTs (non-fungible tokens), the concept of decentralized reconciliation on the blockchain has been taking the world by storm. 

As this technology has expanded, thousands of businesses have emerged to address a wider audience and provide education and utility in the space. While there is still plenty of uncertainty and volatility in this market, consumers are becoming more educated – and are very interested in what is coming next. 

Cryptocurrency and Affiliate Marketing 

Traditionally, developing industries have leaned into partnerships and affiliate marketing to scale user acquisition. This trend is most obvious with new products or technologies that require a bit of education as consumers navigate their funnels.  

This has been especially true in the crypto industry, where finding the niche audience who will be receptive to these new technologies can be difficult and traditional marketing channels are highly competitive. 

Brands in this emerging market are activating influencers, content publications, bloggers, podcasts, brand partnerships, and other partner types. They are compensating these traffic sources on favorable events like crypto or NFT purchases, which minimizes the risk traditionally seen with cost-per-click or pay-per-post.  

Using Blockchain to Track Affiliate Programs 

Performance marketing has for years relied on client-side tracking methodologies to track user sessions and attribute purchases back to the correct partner. As this channel has evolved, brands have continuously moved the conversion point further and further down the funnel. When it comes to cryptocurrency, that means brands are waiting for the blockchain to confirm a conversion event before compensating the partner. 

TUNE’s roots in the mobile industry make us uniquely equipped for these tracking and verticalized changes. Our platform enables brands to move completely to server-side tracking, a methodology known for bypassing client-side limitations like web browsers and cookies. (We even invented the term “postback” over 10 years ago, which is the common terminology used for this tracking format.) 

This allows us to attribute conversion events outside of a web browser or mobile session, which opens up the ability for brands to offer payouts on events that happen weeks, months, or even years after the initial click session was initiated. This approach has been pivotal for brands in the fintech space. This same approach has become especially important for those in crypto. 

Luckily, TUNE’s Connect ecosystem includes some of the largest financial publishers in the industry, and many (if not all) of them are leaning into the crypto revolution. Our reputation as a trusted, unbiased SaaS provider in the performance space has allowed these new programs to get instant introductions to kick off this channel for success. 

Leading the Crypto Revolution 

Today, TUNE powers this channel for notable financial services and insurance brands. One of our fastest-growing segments is in the cryptocurrency space, and we offer a unique perspective compared to traditional affiliate network solutions. 

Blockchain.com is one of the most popular places to securely buy, store, and trade Bitcoin, Ethereum, and other top cryptocurrencies, and they run their partner marketing channel on TUNE. They chose TUNE for our expansive background in their industry and our future-proof tracking methodologies, which enable them to offer a wide variety of performance-based payouts to their partners. 

Trezor provides a hardware wallet to safely and securely store cryptocurrencies, allowing consumers to transfer their coins offline and take ownership over their portfolio. Trezor is another crypto brand that uses TUNE to power their partner marketing channel, as we allow them to get direct access to the biggest financial publishers in the industry. 

Innovating for the Future 

As new industries evolve, naturally, some partner management vendors have been left scrambling to keep up. Meanwhile, TUNE has been building a foundation of scalable technology that’s years ahead of the rest of the industry. We became the solution of choice for the most innovative, technology-savvy networks and advertisers during the emergence of mobile over 10 years ago. Today, we’re doing the same for the cryptocurrency industry. And we welcome you to join in. 

Ready to hear more about how TUNE can support your crypto business, or connect you to like-minded brands? Get in touch with us at sales@tune.com.

Interested in affiliates, but don’t know where to start? Download our Ultimate Guide to Partner Marketing to learn more.

Ever wonder what it’s like to go through the onboarding process with TUNE? Wonder no more! As the Senior Product Onboarding Manager, it’s my job to make sure you get started off on the right foot. In this blog post, I’ll explain a little more about what that means at TUNE.

TUNE Onboarding: The Basics

TUNE Onboarding was born out of the desire to help our clients launch on TUNE, maximize all available tools, and support program growth. Whether migrating an existing program or starting a brand new one, we know how critical this initial stage can be. Our goal was to create a white-glove approach to onboarding with dedicated resources to help clients achieve their launch goals. We are excited to say, TUNE Onboarding has been doing that and more.

We start with a strategic kickoff call to understand our client’s brand and goals. By aligning on what is important, we are able to use a proven launch process that is also tailored to each client’s business model. This, combined with an onboarding outline and resources, gives clients a clear path to successfully launch in TUNE.

A key factor to this success is the strong relationship we build with each client during the TUNE onboarding process. Remote work has us all relating to one another like never before. Whether comparing creative backgrounds on Zoom, or sharing coffee together on Monday morning, we strive for collaboration with a good mix of fun along the way.

Benefits of the TUNE Onboarding Program 

Initial results from our onboarding program have indicated it is a valuable asset for brands looking to get up and running with TUNE. The key benefits we have heard and continue to see from the TUNE onboarding process include:

• Maximizing Account Setup: By understanding your business objectives from day one, we are able to optimize setup and ensure all tools are taken advantage of.  
• Strategic Program Recommendations: Getting to know your brand and your goals allows us to identify new opportunities and recommendations that can help maximize setup. 
• Faster Time to Launch: Having a dedicated resource to guide direction during launch produces a faster launch time, so that you can quickly start driving revenue in TUNE.  

What TUNE Clients are Saying

We thrive on feedback here at TUNE. This is why we include a client survey post-onboarding. The goal is to understand the client experience, note valued feedback, and take action to continuously improve the TUNE onboarding program.

Some feedback we have heard over the last year:  

“The onboarding team was excellent. They were organized, responsive, and provided so much help and information.”  

“The onboarding team was super helpful and quick to answer any questions we had.”  

“The onboarding team was very responsive to my questions and were able to adapt onboarding sessions based around my industry experience.” 

“The transparency and availability of the team were supreme assets to the onboarding. They were clear, reliable and patient. I can’t imagine having done this without them.” 

“The team was extremely knowledgeable, professional, and helpful.”  

Let’s Connect

If you are interested in TUNE Onboarding or want to better understand how it can help you succeed with TUNE, feel free to reach out to me, Shandi Michno at shandi.michno@tune.com. My colleague Emily Ersbak and I will also be sharing lots more about TUNE Onboarding right here on the blog. Check back often for new information, best practices, and success stories.

Are there any specific topics or questions you would like to see in the future? Let me know in the comments below!

TUNE Onboarding Series

A Quick Introduction
Is Customized Onboarding Right for You?
What to Expect During the First 30 Days
How Onboarding and Customer Success Teams Work Together
How to Get Ahead Before Onboarding Starts
Supporting Long-Term Success After Launch

Preply is an online language learning platform that connects more than 49,000 tutors with learners from all over the world. Users can book a lesson in seconds via mobile or desktop, and then enter a virtual classroom to receive one-on-one tutoring via live video.

As a digital company, Preply knows how important it is to find the right users without getting lost in a crowded online advertising space. So they turned to affiliate marketing, a low-risk, high-reward strategy where they would only have to pay when results were delivered.

As their technology solution for tracking, paying out, and managing their new affiliate program, Preply chose TUNE.

Using the TUNE Partner Marketing Platform, Preply was able to double new user sign-ups while cutting customer acquisition cost in half. How? By leveraging customizable commissions, native fraud prevention and optimization features, and Connect, TUNE’s partner ecosystem. Connect has enabled Preply to quickly and easily recruit high-quality partners, especially in the education vertical. Today, their program is more than 1,700 affiliates strong and growing.

But that’s not all Preply has been able to achieve with TUNE. To see the rest of their results, download the case study.

If the past year and a half has taught us anything, it’s how to shop around online. Companies around the world have stepped up to help, allowing consumers to easily find what they’re looking for and compare costs. 

Gabi is one of those companies. An online insurance broker and “agent,” Gabi offers a free tool for comparing home and automotive insurance providers to find the cheapest rate available. With millions of individuals driving less and working from home more, Gabi’s potential audience was the biggest it had ever been. 

Yet it seemed like the company had hit a snag. After launching an affiliate program in 2018, Gabi realized their setup was inefficient and expensive. They were using a combination of an in-house platform and a network, which turned out to be less flexible and more costly than they thought. Realizing that what they needed was a technology-first solution that could be an unbiased source of truth, in 2020, Gabi transitioned their affiliate program to the TUNE Partner Marketing Platform. 

Today, Gabi runs the majority of their affiliate program on TUNE, and it’s easy to see why. Since switching to TUNE, Gabi has boosted total monthly conversions by more than 150% and grown their partner program by a whopping 377%. TUNE’s advanced payout tools and customization features give Gabi the flexibility they need at scale they couldn’t achieve before, all for a predictable, SaaS-based price. But that’s not even the best of it. 

To see more results and how Gabi achieved them with TUNE, download the full case study. 

As sales in certain industries slowed or paused during the pandemic, companies in other sectors experienced the opposite: a boom in business. That boom hit subscription-based services in 2020, and it’s expected to continue into 2021 and beyond. But launching a subscription today doesn’t equal instant success tomorrow, especially in a crowded market.

Last year, a global VPN subscription service needed to build and manage an affiliate marketing program. They had limited resources, needed a single solution that would work for mobile and web, and wanted to work with any kind of partner, from bloggers and review site publishers to large affiliate networks.

Using the TUNE Partner Marketing Platform, this subscription service was able to onboard a variety of partners and pay out different commissions for each one – over 30 payout rules in all. This allowed them to optimize performance and maximize profit, both for the company and its affiliates. Over the last year, the subscription service has grown its affiliate program by 200% and increased revenue by 27%.

For more results and details on how this global subscription service used affiliate marketing and TUNE to find success during the pandemic, download the full case study.

Visit TUNE’s Customer Success Stories to see more use cases and examples from real users around the world.

Founded in 2019, CLOUTA is a customer generation network that helps advertisers grow across a range of verticals and channels. While CLOUTA is new to the performance marketing space, its founder and CEO, Andrew Kilday, is not — which is why he trusts the TUNE Partner Marketing Platform to power the network.

“A decade after first partnering with TUNE, I continue to be impressed by their unfading passion and dedication to evolving the platform,” Andrew says. “Their consistent product updates with outstanding API drives scalability and innovation for our business that no other platform can.”

Andrew relied on TUNE’s API to quickly ramp up and manage a new network of influencers, social partners, and other affiliates, adding more than 1,800 partners in less than a year. Today, CLOUTA is able to offer a variety of performance models — including CPA, CPS, CPL, and CPI — to maximize ROI for clients and affiliates. And with TUNE’s comprehensive payout features and cross-device tracking, clients never miss a sale, and partners get 100% of the credit they deserve, whether the conversion happens in an app, on mobile web, or online.

Since launching the network with TUNE, Andrew has seen CLOUTA’s business grow by leaps and bounds. In fact, in a single six-month period, network traffic increased 16X and revenue surged 211%.

“If you want to drive growth and profitability,” Andrew says, “TUNE is your answer.”

Read the CLOUTA case study to learn more about the network’s launch and success with TUNE.

Want to learn more about influencer marketing and working with networks like CLOUTA? Check out our on-demand webinar to hear experts from TUNE and BrandCycle discuss the ins and outs of community influencer marketing.

Click here to watch
“When Good Advice Pays: Community Influencer Marketing”

Mobupps is a performance ad network and longtime TUNE customer. The company runs a mobile advertising platform, where they help publishers monetize users and run user acquisition campaigns for advertisers.

As a network, Mobupps knows that platform stability and workflow efficiency are must-haves in a performance marketing technology solution. That’s why Mobupps CEO Yaron Tomchin turned to the TUNE Partner Marketing Platform when he first started searching for a platform to build a network on. Thanks to the wealth of features and flexibility in the TUNE platform, he’s never looked back. Among other solutions, Mobupps relies on TUNE’s Proactive Fraud Prevention, API, and Performance Automation features to optimize results and day-to-day workloads. 

Here’s what Yaron has to say about working with these solutions in the TUNE platform: 

“When Mobupps uses TUNE’s fraud prevention tool, it helps us to filter out traffic more precisely without pausing our partners completely at once, and without any time spent on this optimization from our team members. This way, quality users are delivered to our clients while fraudulent clicks are paused without even reaching our advertisers’ servers.”

“By utilizing TUNE’s API and connecting it with Mobupps’ proprietary developed technology, Mobupps was able to combine data from several angles — fraud prevention, detection, and our advertiser view of data in platforms like Appsflyer, Adjust, etc. This significant data pool provides us the ability to build an additional layer in Mobupps’ platform, which is taking into account all the data points and making real-time decisions of KPI and fraud optimization.” 

“Performance automation implementation helped Mobupps to perform better towards the client’s KPIs and reach maximum levels of efficiency. … All of these results [were achieved] by using predefined rules that our team managers set up on a network or a campaign level, based on each client’s pre-discussed goals and expectations.”

Using these features, Mobupps was able to increase their customer retention rate by 75%. What else has the network achieved with TUNE?  Read the full case study to find out.

Is your network looking for a SaaS performance marketing platform? Learn more on our network solutions page, or compare network plans and features and request a demo or a trial.

Truly Free (formerly MyGreenFills) is a subscription-based service that delivers non-toxic, eco-friendly laundry and cleaning products. Subscribers receive a reusable container in their first order for each product they buy. When products run out, Truly Free delivers a refill in a recyclable pouch, shipped for free on the customer’s schedule and delivered straight to their door.

To help spread the word about eco-friendly subscriptions, Truly Free turned to content publishers — influencers, bloggers, and coupon sites. They also turned to TUNE for the required technology to manage a new affiliate program and track publishers on a performance basis. 

Compared to other solutions, the TUNE Partner Marketing Platform was the only platform that delivered what Truly Free was looking for: total control over publisher relationships and easy-to-use program management tools. After only one year of using TUNE to grow their affiliate program, the subscription service has expanded from 50 publisher partners to more than 460. The company has also increased revenue, decreased churn, and saved hours per week on manual tasks. And they’re just getting started.

For all the results and details on how Truly Free used the TUNE Partner Marketing Platform to grow a successful affiliate program, check out the case study. 

Credit Sesame is a free online service that provides consumers access to credit scores, credit monitoring services, identity theft protection, and other personal financial management tools. In a sea of similar services, Credit Sesame differentiates itself by providing more than a free credit score; the company also gives consumers the tools they need to understand their score, and actionable insights into how they can improve their credit. Millions of users have signed up for a free Credit Sesame account, and the company continues to expand their reach through a number of customer acquisition channels. These include an affiliate program, where they rely on marketing partners to help them tap into new audiences.

Credit Sesame came to TUNE looking for affiliate marketing technology that checked all the boxes. First, they needed a wide range of tools and automation capabilities to help them manage their affiliates more effectively. They wanted a customizable SaaS solution that had built-in protection against multiple kinds of fraud. And finally, Credit Sesame wanted a platform with a dedicated team that could provide technical support and expert advice whenever it was needed.

For Credit Sesame, the TUNE Partner Marketing Platform checked all these boxes and more. Read the case study to see how Credit Sesame used TUNE to:

• save hours per week with automation
• improve ROAS via commission optimization
• run more tests with partners and traffic sources
• automatically identify and reject fraudulent clicks

Part training platform and part trading platform, Topstep provides individuals who are passionate about futures or forex trading with an opportunity to earn in the markets without taking on undue personal risk. To do this, the company provides capital to traders who prove their skill in the Trading Combine®, a real-time simulated evaluation account. 

Topstep has been a TUNE customer since December 2016, when the Topstep affiliate program officially launched. Since then, the company has seen affiliate revenue grow each year as their program strategies and partnerships have continued to evolve. Today, Topstep collaborates with influencers from all over the online trader education sector, bringing in new customers and funding more accounts than ever.

Check out how Topstep drove a 66% increase in affiliate revenue with the TUNE Partner Marketing Platform in this case study.

Tata CLiQ is a multi-category e-commerce platform founded in 2016 by the Tata Group, one of India’s largest multinational conglomerates. Through a website, iOS and Android apps, and a network of 1,000 stores in 100 locations across India, the platform offers customers the convenience of online shopping with local delivery as well as the comfort of in-store experiences. This omnichannel model has led to Tata CLiQ’s distinction as one of the first “phygital” e-commerce marketplaces in India.

To run a successful affiliate program, Tata CLiQ needed a technology solution that could optimize customer experiences and track conversions across desktop web, mobile web, and mobile apps. Real-time tracking was also a must-have. Finally, with frequent sales on products spanning multiple categories, the platform wanted a wide range of customization capabilities for affiliate offers and campaigns. 

Tata CLiQ found everything they needed in the TUNE Partner Marketing Platform.

Read the case study to see how Tata CLiQ used TUNE to:

• grow their affiliate program base by 50% year-over-year
• easily implement real-time tracking across apps and web 
• save more than 12 hours per week with automation
• control every aspect of their affiliate program