Creators have become an ace up the sleeve of brands aiming to connect with their audiences and build communities of customer advocates. As traditional advertising channels become saturated, the mutually beneficial relationship between advertisers and creators offers a way to provide consumers with the content they want backed by the products and services that fit their lifestyle needs.

That’s why we teamed up with growth agency ZeroTo1 to create the Influencer-Affiliate Blueprint, an e-book designed to help brands understand the power of the influencer-affiliate movement and harness its potential in their partner programs. In addition to covering key chapters in a blog series, we co-hosted a LinkedIn Live session to introduce the e-book’s core concepts. That session is now available on YouTube: What Is Influencer-Affiliate Marketing?

If you’re new to affiliate or influencer marketing, we suggest starting with the video — it’ll give you an idea of what influencer-affiliate is all about and whether it’s the right strategy for your business. Below, we’ve laid out a few of the highlights you’ll hear in the session.

The Value of Using Creators and Influencers

Creators and influencers hold a unique position in the digital ecosystem. They have built trust and credibility with their audiences, and their endorsements carry weight far beyond traditional advertisements. Here are a few key benefits of incorporating influencers into your marketing strategy:

1. Authenticity and Trust: Influencers offer a sense of authenticity that resonates with consumers. Their content is perceived as genuine, making their recommendations more trustworthy.
2. Targeted Reach: Influencers have niche followings, allowing brands to target specific demographics with precision.
3. Engagement: Influencer content tends to have higher engagement rates compared to traditional ads. Their followers are active and invested in their content.
4. Cost-Effectiveness: Compared to traditional advertising channels, influencer marketing can offer a higher return on investment, especially when leveraging performance-based models.

The Benefits of a Performance Marketing Model

Performance marketing, where advertisers pay for specific actions such as clicks, leads, or sales, aligns perfectly with influencer marketing. Here’s why:

1. Measurable Results: Performance marketing is inherently data-driven. Brands can track exactly how much they are spending and what they are getting in return.
2. Risk Mitigation: Since payments are based on actual performance, brands minimize the risk of spending money on campaigns that do not yield results.
3. Scalability: Successful strategies can be scaled up, and less effective ones can be adjusted or discontinued without significant losses.
4. Alignment of Interests: Both brands and influencers are motivated to create effective campaigns since compensation is tied to performance.

Getting Started with Affiliate Marketing

Affiliate marketing is an effective entry point for brands looking to leverage performance marketing. Here’s a step-by-step guide to get started:

1. Identify Your Niche: Understand your market and identify the audience you want to target. Research the types of products or services that resonate with them.
2. Select the Right Affiliates: Look for affiliates (influencers, content creators, bloggers, streamers, etc.) who align with your brand values and have an engaged audience.
3. Choose a Platform: To manage your affiliate marketing efforts effectively, you need a reliable platform to track conversions, manage campaigns and partners, and pay commissions. (This is where TUNE comes into play.)
4. Create Compelling Offers: Develop attractive offers that will entice affiliates to promote your products. This could be in the form of commissions, exclusive deals, or bonuses.
5. Track and Optimize: Use your affiliate marketing platform to track performance. Analyze data to understand what’s working and continuously optimize your strategies.

How TUNE Helps You Do It

We’re a little biased when it comes to choosing the right technology for affiliate marketing, but that’s only because our tech is as good as we say it is. TUNE offers accurate cookieless tracking, granular analytics tools, customizable and scalable solutions, and a user-friendly interface that simplifies the complexities of affiliate marketing. Go ahead, do the research — and make sure to get a demo of TUNE and any other platforms you’re considering, so you can verify which platform actually delivers on what it promises.

Watch the Influencer-Affiliate Blueprint On Demand

If all of this sounds like something you want to know more about, watch the webinar here: What Is Influencer-Affiliate Marketing?, then download your copy of the Influencer-Affiliate Blueprint.

Questions about the TUNE platform or partner marketing? Get in touch with us at sales@tune.com.

The past few Official Unofficial Affiliate Summit recaps that I have done, I said that each show was getting better and better — and Affiliate Summit West 2024 was no exception!

The quantity of show-goers was never an issue from the early days of Affiliate Summit, but the quality has been exponentially increasing as more household brands and quality publishers are in the mix.

TUNE Arrives in Las Vegas

The TUNE team of Cameron, Rachel, Yakir, Dan, Matt, Nate, Connor, and Tie flew into Las Vegas from Seattle, New York, and even Berlin.

On Sunday, the TUNE team had our 2024 sales kick-off in a suite in the Venetian, with panoramic views of Vegas and an amazing view of MSG’s Sphere to go over our amazing plans for 2024 and beyond.

A midday lunch break at Miznon was followed by more amazing conversations before we all got ready for a pre-happy hour happy hour at the Chandelier Bar in the Cosmo — Affiliate Summit’s de facto spot where all the cool affiliate kids hang out. Sunday evening, a feast was had at world-renowned chef and humanitarian José Andrés’ China Poblano.

Affiliate Summit West 2024

Day 1

On Monday, it was all business! The TUNE team had a Meet Market table that was jam-packed from start to finish. Some of the themes we heard during the Meet Market: brand-to-brand “barter marketing,” pairing Amazon in the affiliate landscape, unpredictable and rising costs, how AI will affect the industry, and the lack of innovation in a rapidly changing space.

The good news? TUNE can help brands, publishers, and agencies with all of that.

After the Meet Market closed its doors for the day, the team split up into smaller groups for dinners. TUNE’s New York crew consisting of Tie, Rachel, and Dan hit up the Bahama Breeze (with zero Carmen Sandiego sightings!) for drinks and a quick bite. While our small but mighty East Coast team was running on fumes, Tie and Rachel got some well-earned rest, while Matt and Dan then ventured to get some midnight slices in the most secretive of locations …

This fuel was absolutely necessary to provide the energy needed for a non-stop Tuesday!

Day 2

On Tuesday, it was the first day of the expo hall, and it was a packed day of meetings for the whole team. The layout was bigger and more open than in years past, which allowed for some actual breathing room. Multiple rooms and areas with reservable meeting tables were also a clutch addition, though there definitely should be more identifying features in the “Foyer Meeting Zone.”

Tuesday evening was where the magic really happened: TUNE’s Dart Royale Happy Hour at Flight Club in the Venetian, with amazing co-hosts Levanta, Alta Media Partners, and Fluent.

This truly was the place to be, as companies like Penske Media Corporation, Capital One, Gannett USA TODAY, Tailored Brands, Hulu, Meta, Keybank, Slickdeals, Prodege, Mutual of Omaha, Ionos, Paylode, Sharecare, Perch, LaRue, UpSellIt, and tons more were in attendance. Once again, we had multiple people during and after our happy hour tell us how it was the highlight of the show, having such an elite guest list.

To celebrate an event well done, the TUNE team took a quick trip off the strip to some Thai food at Krung Siam that absolutely hit the mark.

Day 3

On Wednesday, we wrapped up the last of our super-productive meetings, then headed our separate ways to reflect on an amazing show and developing some incredible partnerships (both new and old). Well, that and the fact nobody brought Covid back home this time!

I’m already counting down the days until Affiliate Summit East in July in New York City. I’m also super excited they pushed back Affiliate Summit West 2025 to February, since a handful of business days after the holidays is not nearly enough time to schedule meetings and prep for a show after we flip over the calendar to a new year.

What’s in store for us next? Stay TUNE’d!

Most people get uncomfortable when talking about finance, budgets, and retirement — but not at FinCon. There, attendees eat, sleep, and breathe personal finance. Each year, hundreds of self-proclaimed “finance nerds” make the pilgrimage to a new city for FinCon and meet with like-minded colleagues to learn, share, and grow their obsession. Attendees include podcasters, bloggers, app builders, financial consultants, TikTokers, authors, and YouTubers who are all looking for new ways to promote their personal finance vision and expand their reach to consumers who are looking for advice. 

This year, FinCon was hosted in New Orleans, which brought a whole new flavor to the event. The FinCon staff hosted dinner groups, networking events, and even brought in a live jazz band during the conference. Fitting, as the event was hosted right near the world-famous French Quarter. 

Top Trends at FinCon 2023 

Keynotes this year focused heavily on increasingly popular topics for financial publishers, such as the emergence of AI, work-life balance, and innovative ways to monetize content. Every keynote was packed with hundreds of passionate individuals who came ready to engage, learn, and take ideas home with their keynote takeaways. 

One of the major ways these content creators have been monetizing their digital footprint is by teaming up with financial services companies as sponsors. Brands attending FinCon are looking for unique influencers to join their affiliate programs, especially those who have a captive audience in the brand’s target market. Once they‘re teamed up, financial companies and their affiliates can work more closely on what promotional activities have the best chance of success and on how these individuals can be fairly compensated for their efforts. 

Each day, all of the brand booths were flooded with passionate financial content creators, who were busy pitching their product offering and figuring out how they could work together with a mutually beneficial affiliate relationship. Most brands attending FinCon have purpose-built affiliate management platforms in place to be able to efficiently onboard, track, report, and pay content creators, while other brands were busy loading spreadsheets with names and manually generating UTM strings plus promo codes to properly attribute their newly found affiliate partners. 

Why TUNE Attends FinCon 

We head to trade shows like FinCon every year to connect with financial publishers to include in the TUNE Marketplace so we can facilitate introductions to our clients in the financial vertical. We also go to meet brands looking for more efficient tools to manage their growing affiliate programs and new ways to discover partnerships that will stand the test of time. 

FinCon continues to be an amazing yearly conference for personal finance nerds and fintech brands alike — and for companies like TUNE to meet new people and build out partnerships. Each year, FinCon selects a new city for the next conference. My first FinCon was in Austin, last year was in Orlando, and this year was New Orleans; next year, FinCon will be going to Atlanta. Time to block off October 23–26, 2024 to come see what all the hype is about at FinCon ‘24 in Atlanta! 

Many of us are still recovering from Affiliate Summit East earlier this month (both mentally and physically — more on that in a bit), and it was an incredible show! Each show seems to be attracting higher and higher quality companies, and it truly is a testament to the growth and evolution of the performance marketing channel as a whole.

The brands and publishers that are enjoying the most success in today’s age are the ones who have fully adapted to the performance model, pairing great content with great products and services to benefit consumers of all shapes and sizes.

The TUNE team was out in full force, having Matt, Dan, Nate, Nessa, Lyndsey, Tie, Connor, Matt, and myself to conquer the streets of New York City. We even had a guest appearance by our new Integrated Marketing Manager Rachel.

On Sunday, the TUNE team ventured through the subway to grab a pre-dinner drink at Fiddlesticks Pub, then made our way to the main event team dinner at Baby Brasa, an amazing Peruvian spot in the West Village. And seriously, props to Tie, our resident foodie expert, on picking the place, as well as the spot for our networking happy hour.

Monday, it was back to all business (especially since Tie again recommending yet another great breakfast spot, Black Seed Bagels), with us hosting dozens of meetings at our booth, with a great spot right in the middle of the show!

Later that evening, the TUNE team co-hosted a happy hour with Penske Media Corporation, a mass media publisher with world-renowned publications include Rolling Stone, Billboard, Variety, and Spy.com, and agency partner Klay Media, a nominee for Best Affiliate & Partner Marketing Agency at the US Partnership Awards, at Castell’s rooftop lounge. It was a resounding success! (We had not one, not two, but three companies speak with us about co-hosting a future event.) TUNE helped bring together brands like Disney, Hulu, Earthlink, Entertainment.com, HelloFresh, Sling TV, TikTok, and partners like USA TODAY, Forbes, Katie Couric Media, The Daily Beast, UpSellIt, and Sweatcoin — with the TUNE team literally introducing people in real life, showcasing a glimpse of what our new marketplace has to offer.

After our amazing event, we walked straight past a 99¢ pizza shop and had our nightcap at Turntable — a Korean chicken and jazz club (really!) with enough vinyl records to make any collector jealous. Also, no NYC trip can be considered a success without a post-midnight run at the original Halal Guys on 53^rd and 6^th. (Thanks, Matt!)

On Tuesday we wrapped up the last day of the show, collecting business cards and, sadly, a touch of post-conference crud. (I’m seriously never shaking someone’s hand ever again.)

All in all, we loved sharing more information about TUNE’s network of some of the best affiliates in the industry, as well as our growth as a company: from starting out as a network to network platform, to becoming the first MMP in the industry, to coining the term “postback,” to powering the partner marketing programs for some of the biggest brands in the world.

If we didn’t get a chance to meet at the show and you want to learn more about TUNE, reach out to us via chat or at sales@tune.com for a complimentary consultation. We’d love to learn about your business and discuss how we can help it grow!

This year, the TUNE Product Team had the opportunity to attend Affiliate Summit West in Las Vegas, and wow, what an event! 15 years of marketing experience could not prepare me for the excitement and tenacity of ASW.  

For a fantastic overview of the conference and the Vegas experience, click over to Dan’s Ultimate Guide to the Affiliate Summit West 2023 Recap. 

Attending a conference like Affiliate Summit usually provides two main opportunities from a product perspective: to gain industry insight and to validate ideas. 

For someone relatively new to performance marketing, I have quickly learned that this industry is like no other. As a result, I knew going into ASW that any insight I gained would be invaluable, and that quickly proved to be correct. 

#ASW23 Product Team Takeaways 

Comparing Affiliate Summit West to other marketing conferences, I noticed a significant difference in behavior. Most conferences feature attendees sitting in sessions all day with a few short breaks in between sessions to mingle. Not ASW! Everyone is networking and engaged in conversation 24/7 inside and outside of the conference walls. The networking does not stop. The Meet Market was at capacity for six hours straight and spilled into the city late into the night. The next day we did it all over again between the Exhibit Hall and TUNE’s Topgolf event.  

While this is an interesting observation on the surface, there is a much deeper realization to be had from a product perspective. In many ways, this conference anomaly perfectly summarizes the essence of the affiliate marketing space, and that’s relationship building. Whether you are on the affiliate end or the brand end of the spectrum, the need to connect with new people is the lifeblood of any successful program. 

How does that translate into building great products? Knowing that relationship building is the nucleus of the performance marketing world, it becomes the product team’s charge to ensure that the TUNE platform is facilitating those relationships across the entirety of our users’ journey. From surfacing opportunities in-app through tools like TUNE Connect, to ensuring the day-to-day tasks of managing a program are as frictionless as possible. 

We had a good sense going into ASW that building relationships is core to performance marketing, but how can we validate those assumptions and make sure we are building the right features to support that hypothesis? 

The product team at TUNE has spent the last several months researching and envisioning what the future holds for our product. 2023 will be focused heavily on the affiliate partner experience and how we can better empower them (and the brands they are working with), building on the product updates and features we released in 2022.  

Thanks to the TUNE Partnerships Team, we had access to some of the biggest partners in the industry. Speaking and sharing with them validated our initial plans for 2023, and they were excited to hear more! We are constantly speaking with partners and brands in virtual space, but there is something extra special about getting to talk face-to-face. I’m glad that ASW was able to be the catalyst for those meetings. 

In the end, the product team was able to learn a lot about the unique world of affiliate marketing and we validated one of the most important tenets of the industry. It’s all about building quality relationships! 

Learn how to master relationship management in your own affiliate program with TUNE’s most popular e-book, The Ultimate Guide to Partner Marketing.

What a show! 

I have had the pleasure of attending the Affiliate Summit conferences since 2007, and this past Affiliate Summit West in Las Vegas was truly one of the best that I have ever attended. From the quality of attendees both on the brand and publisher sides to a brand-new venue that didn’t have that “smoked in” smell, it will be hard to top this one. 

Once people finally realized that the show was at the newly built Caesars Forum and not Caesars Palace (as it was a few years back), meeting requests were flying across email, LinkedIn, the official Affiliate Summit app, and even Facebook Messenger (you know who you are). 

Sunday was a travel day for most of the TUNE team, with seven team members flying in from five different states. It seems like almost everyone had some sort of travel mishap or delay in getting to Vegas, but even air travel couldn’t put a damper on everyone’s spirits. The TUNE team got together for some quality eats at Beauty & Essex in the Cosmo, went to the affiliate-famous Chandelier bar for their signature Verbena cocktails, then finished the night catching the show “O” by Cirque du Soleil at the Bellagio. 

Come Monday, it was showtime! The TUNE team was posted up at both our Meet Market table, and hundreds of affiliate marketers swarmed our booth for six straight hours. It was great to see a mixture of current clients, familiar faces, and many new ones, as well.

In shows past, the Meet Market is typically packed for the first hour or two, then ramps back up for the last hour or so — but this year it was non-stop. There were times that the line to speak with a TUNE member was three to four people deep. We had some killer swag, and handed out tons of TUNE + Fluent Happy Hour invites for Topgolf! 

After the Meet Market ended and the TUNE team had a quick breather, it was out to dinner again, then back to where the most affiliate action happens outside the show: the Chandelier bar.

On Tuesday, the show shifted from Monday’s Meet Market to the Exhibit Hall. The show floor was a bit more manageable, and there were lots of affiliate marketers feverishly texting and messaging via the Affiliate Summit app on places to meet up within the Forum.

Once the clock struck 5, the TUNE team headed over to Topgolf for our happy hour event with Fluent. This is always my favorite part of any show, and it’s such an absolute pleasure to hear from people that our happy hour (and not the one upstairs) was the highlight of their trip. We hosted nearly 400 affiliates, and people are still raving about it! 

After TUNE’s Topgolf event, people flocked to Darren Blatt’s Affiliate Ball, where Method Man performed for a lively crowd of performance marketers. 

Afterwards, the TUNE team got together for one last team meal in Las Vegas, making a visit to the best pizzeria west of the Delaware River (shhhh!).

And what Vegas trip would be complete without seeing the fountain show at Bellagio, and Billy Joel’s Piano Man at a dueling pianos bar?   

Wednesday was the last official day of the show, which saw its fair share of affiliate zombies wandering around to pick up their last few meetings. Most of the team traveled home Wednesday, but we definitely took home a lot of industry trends with us: 

• Brands are still struggling to find and recruit quality publishers, influencers, and shopping partners. Luckily, TUNE can help with that.
• Content remains king, with publishers continuing to beef up their performance driven-editorials teams such as Buzzfeed Shopping, Capital One Shopping, NY Post Deals, and Buy Side from Wall Street Journal as I highlighted in our 2022 Marketing Trends Recap. 
• Influencers, particularly utilizing short form video like Instagram Stories and TikTok, are in high demand. 
• Brand to brand partnerships are becoming a much bigger conversation in the affiliate world, particularly now since platforms like TUNE can accurately track attribution for web, mobile, and even offline traffic. 

We are all back and ready to help scale your business! If you would like to learn more, chat with us today.

Affiliate Summit West is heading back to Las Vegas in 2023 — and so is TUNE! 

One of the biggest affiliate marketing events in the world, Affiliate Summit West 2023 takes place January 23–25 in a new location: Caesars Forum Las Vegas. With more than 6,000 attendees expected, it’s a can’t-miss conference for the performance ecosystem. As always, our team is excited to network, share product updates and swag, and chat about what the year may have in store for the industry.  

If you’re heading to Vegas next week, here are a few of the ways you can meet up with TUNE. 

Monday | Meet Market Table #1114 

On Monday, TUNE is hosting a table at the show’s annual Meet Market from noon to 6pm. Come by Table #1114 to grab some goodies and catch up with the whole crew. If you’re unfamiliar with the Meet Market, make sure to stop by. It’s a fan favorite for a reason, and the networking is top notch.  

Tuesday | Exhibit Hall, Meetings, and Happy Hour 

Our team will be holding meetings and wandering the Exhibit Hall when they can during the day on Tuesday. If you would like to book a meeting during the conference to talk about your business goals and TUNE, let us know soon.

After the Exhibit Hall closes, it’s par-tee time at Topgolf Las Vegas! TUNE has partnered with Fluent to throw an industry happy hour Tuesday, January 24^th from 6–9pm. In addition to delicious food, a full bar, and the best networking in town, there will be complimentary clubs and range bays available for play.  

This event fills up every year, and space is already limited. If you’re interested in joining for happy hour, please email partnermarketing@tune.com to request an invite. Thanks to everyone who came out!

See You at #ASW23 

We’re counting down the days until next week and the start of Affiliate Summit West 2023.

Hope to see you there! 

Last year’s trip to FinCon was so successful, so we’re doing it again this year!  

The TUNE team is heading to Orlando, Florida this September 7^th through 10^th for #FinCon22. Like last time, we have plenty talk about and share — including some brand new swag. Read on for details! 

Meet the TUNE Team in Orlando 

This year’s FinCon begins Wednesday, September 7^th and lasts for four days. As an event that promises to help “personal finance content creators and brands create better content, reach their audience, and make more money,” it’s the perfect place to share TUNE’s experience and technology. If you’re in town, we want to see you! 

Conference attendees can find us at booth #307 every day during the show, which is held at the Orlando World Center Marriott. Come by to meet the team, chat about industry news and exciting new releases from TUNE, and grab some swag.   

If you’re not attending the conference, you can still catch up with us at our networking event. This year, we’re pairing back up with The Aragon Company to co-host a happy hour on Wednesday. Stop by Splitsville in Disney Springs from 5-7pm to enjoy complimentary appetizers and beverages, network with other industry professionals, and challenge your peers to a test of skill on the lanes.   

If you have questions about the conference or our networking event, please reach out to our team at sales@tune.com.  

How Does Partner Marketing Fit In? 

The TUNE Partner Marketing Platform is the smart choice for financial services companies and affiliates looking to make the most of their advertising efforts. Performance-based payouts and guaranteed ROI are only part of it.  

TUNE’s technology gives businesses complete control over their affiliate programs and marketing efforts. Our tools can be customized to any use case, and our APIs put the power of streaming data and unlimited integrations back into your hands. Our 98% customer satisfaction score and 99.9% uptime lead the industry. Built-in features such as native postback tracking and proactive fraud prevention are also a huge draw, as these come included in our plans, where other platforms charge extra for the service (or don’t offer it at all).  

We also pride ourselves on maintaining high standards in data security and privacy, proving this commitment with annual SOC 2 Type I and SOC 2 Type II certifications.  

It’s our goal to build the most trustworthy, transparent solution in the industry. Thanks to the support and feedback of our financial services-based customers, we’re making that solution better every day. 

We hope to see you in Orlando! 

Want to learn more about TUNE and affiliate marketing for financial services? Check out these resources: 

• Case Study: Credit Sesame 
• Playbook: TUNE for Financial Services 
• Blog Post: The Best Affiliate Partners for Financial Services and Fintech Brands 

Wow, what a show! New York truly is the city that never sleeps, and Affiliate Summit East 2022 attendees found out why firsthand.

It’s been a couple weeks since the show wrapped up, and the TUNE team has been feverishly following up with the over 100 sit-down meetings we had during the show!

TUNE sent Nate, Connor, Dan, Matt, Tie, and Taylor out to conquer Manhattan – and we did it with style!

On Monday, the team arrived quite literally via planes, trains, and automobiles. After some early bird meetings and a team dinner, the team was well-rested and ready to tackle the show.

On Tuesday, TUNE not only had a Meet Market table, but we also hosted dozens of meetings from our suite at the W Hotel, just steps outside the show floor.  

Later Tuesday evening, and also at the W Hotel’s Living Room Bar, TUNE and Fluent hosted the “Network and Chill” Happy Hour event – which was a raving success! Everyone knows that TUNE throws the best affiliate events, and that was evident by brands in attendance like Disney, eBay, Sirius XM, Fiverr, Penske Media Corporation, The Daily Beast, Money.com, Lifetime, Plarium, Noom, and some that I was told that I cannot legally/contractually name in this blog post 

We got so many compliments from people showing up to our Meet Market table on Wednesday thanking us for a successful event, with some even saying it was more productive than the show itself!

Some trends from the show, which echo a few of my 2022 predictions from earlier this year:

– There was lots of talk from both brands and publishers around creating co-branded landing pages, vanity URLs, and exclusive promo codes for strategic partnerships.

– Brands and publishers alike talked about the shift of flat fees and guaranteed dollars to a more ROI-focused, performance model during these uncertain economic times.

– Influencers were a big talking point, with brands not knowing how to recruit these partners, and on the flip side, influencers unsure of how to approach brands. TUNE can help with that on both counts!

– The Great Resignation has left some companies with some poor experiences with their current tracking providers, having a revolving door of inexperienced support and account management help. It was great to hear some TUNE clients specifically call out members of our Onboarding and Support Teams and how they helped resolve problems, educate them on getting the most out of their TUNE accounts, and more.

– Cookieless tracking was almost a scary topic at the show, as many brands are not adequately prepared for the upcoming changes from the Apples and Googles of the world.

After TUNE’s Network and Chill event, thousands of digital marketers headed to the Affiliate Ball. The headliner was Harry Mack, who also happens to be a super influencer for one of TUNE’s clients – NordVPN.

On Wednesday morning, things were back to business, despite some affiliate zombies who may or may not have partied too hard the night before. TUNE’s objective for Affiliate Summit East was simple: to let the affiliate world know that there is a better, more flexible, and cookieless solution to track some of the best affiliate, influencer, and partner marketing programs in the space today. Judging by the dozens of follow-up conversations, platform walkthroughs, and new business from the show, I would definitely say it was a glowing success!

If you would like to learn more about how TUNE can help scale your business, please reach out to us at sales@tune.com today!

The TUNE team is heading to New York in a couple short weeks for Affiliate Summit East 2022. If you’re in the area around the end of May, we want to see you! 

Catch TUNE at ASE 2022 

Affiliate Summit East 2022 takes place May 24–25 at the Marriott Marquis in Times Square. As usual, the conference is packed with events and opportunities to learn from leaders across the performance industry. It’s always a busy two days, which is why we like to provide a few different ways for attendees to catch up with our team.  

Stop By Meet Market Table 1106 

An annual crowd favorite, this year’s Meet Market will be held over two days instead of one. This fast-paced networking event brings together thousands of affiliates, brands, and tech providers. Make sure to stop by table 1106 to say hi to the team, grab some TUNE swag, and chat about all things partner marketing. 

Meet Market Table 1106 
12pm–6pm | Tuesday, May 24 
12pm–4pm | Wednesday, May 25

Network and Chill at Happy Hour 

We know how exhausting the first day of Affiliate Summit can be. Why not take a moment to relax and recharge at happy hour? 

Located just one block away from the conference, the Living Room Bar at the W New York is the perfect place to chill after a long day. You’re invited to join us there on Tuesday, May 24 from 5-7pm as we host an industry happy hour with our friends from Fluent. Come grab a refreshing beverage, enjoy some delicious appetizers, and kick back while you connect with fellow experts and ASE 2022 attendees. 

Network and Chill Happy Hour hosted by TUNE + Fluent 
5pm–7pm | Tuesday, May 24 
Living Room Bar @ W New York – Times Square, 1567 Broadway 

If you’ve ever been to a TUNE event, you know they fill up fast. RSVP today to make sure you’re on the list. Thanks for coming out!

Book a Meeting 

Our team is currently booking meetings for Tuesday and Wednesday at the W New York. If you’d like to connect during the conference and chat about how TUNE can help achieve your business goals, let us know! Email sales@tune.com and we’ll schedule a time to meet up. 

See You at ASE 2022 

We’re excited to be heading back to New York this May. Hope to see you there! 

Affiliate Summit West, the performance industry’s premier global event, will be returning to Las Vegas November 2–4, 2021. We’re excited to announce that TUNE will be back as well! Our team is looking forward to meeting up, sharing product updates and swag, and discussing what’s in store for the industry as we all look to 2022 and beyond.

Here are a few ways you can catch TUNE at #ASW21.

Meet Market Table #1206

Affiliate Summit West’s famous Meet Market kicks off at noon on Tuesday, November 2nd and runs until 6pm. For those who have never been, it’s a one-time event that can only be described as fast-paced networking at its finest.

This year, the TUNE team will be posted up at Meet Market Table #1206. Stop by and say hello!

Tee It Up at Topgolf

Join TUNE and Prodege for beverages, bites, and networking as we Tee It Up at Topgolf Las Vegas on Wednesday, November 3rd from 6:30–9:30pm.

TUNE’s networking night at Topgolf is an annual fan favorite, and it’s easy to see why. Guests get to catch up with customers and prospects, relax and take in stunning views of the Strip, and enjoy delicious drinks and appetizers while they prove their skills on the green.

Always a crowd-pleaser, this year’s event is sure to reach capacity just like years before. RSVP soon to make sure you’re on the list Thanks for coming out!

Book a Meeting

Our team is currently booking meetings for Wednesday and Thursday at Caesars Palace Hotel. If you’d like to connect during the conference and chat about how TUNE can help achieve your business goals, let us know! Email sales@tune.com and we’ll schedule a time to meet up.

See You at #ASW21

While it’s a little weird to be visiting in November instead of January, the TUNE team is excited for the opportunity to meet and catch up in person. Hope to see you there!

Questions? You can also send those to sales@tune.com.

October 2021 update: This webinar is now available to watch on demand. Click here to watch now.

Join experts from TUNE and Silverbean on October 20th, 2021 for a webinar about setting your affiliate program up for success — by avoiding the big mistakes that could trip you up. This 30-minute session will focus on key strategies and insights found in our newest e-book, “10 Mistakes to Avoid When Starting an Affiliate Program.”

Leading the discussion will be Sarah Beeskow Blay, Vice President of North America at global affiliate agency Silverbean, and Lyndsey Fish, Director of Partnerships at TUNE.  

These leaders bring more to the table than their years of experience in affiliate marketing. They also bring a variety of perspectives, thanks to backgrounds that span multiple roles and business types within the ecosystem.  

Are you a partner manager at a brand or media company? They have advice for you.  

Do you work for a performance marketing agency? Been there, done that.  

Maybe you’re more familiar with the international affiliate network side of things? Got it covered. 

No matter your job title or experience level, this webinar will leave you with five key takeaways to put any affiliate program on the path to success and growth.

On-Demand Webinar
Lessons Learned:
How a Clear Strategy Can Prevent Costly Mistakes in Your Affiliate Program
Watch Now

Don’t miss out on a candid discussion that’s sure to be as entertaining as it is educational.