AddShoppers was established in 2011 to create and acquire digital assets that save shoppers time and money, with the goal of creating a seamless connection between e-commerce brands and their customers. Their SafeOpt platform enables users to receive exclusive, verified offers from thousands of participating brands. It’s designed to enhance the shopping experience by providing time-saving solutions, eliminating the need to manually hunt for discounts.

Read on to see if AddShoppers could be the right partner for your business goals!

Q: Can you give us a high-level overview of AddShoppers?  

A: SafeOpt by AddShoppers is a revenue recovery platform specifically created to maximize conversions and decrease customer acquisition cost. By leveraging our proprietary network of 200+ million U.S. shoppers, we are able to identify more of your site traffic and serve verified offers directly to high-intent visitors that didn’t convert while on your site, even if they are completely anonymous to you. Each qualified shopper receives a SafeOpt email with a dedicated offer to help drive them back to your store. Ultimately, SafeOpt helps thousands of brands win back lost revenue and build loyal customer bases by turning browsers into buyers.

Q: What are the top ways you promote brands?  

A: Direct to inbox offers via email.

Q: What is the total reach of your audience?  

A: 200+ million U.S. shoppers in our platform.

Q: Which verticals perform the best with AddShoppers?  

A: We do really well for all traditional e-commerce brands that have a shopping cart on their site. Some of our top verticals are apparel and accessories, home and furniture, jewelry, and health and wellness.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Here are three case studies:

• Software Case Study
• Apparel Case Study
• ​​Beauty + Cosmetics Case Study

Q: What’s something unique about SafeOpt by AddShoppers?  

A: SafeOpt by AddShoppers takes on a lot of ownership on behalf of the brand. When we send out our offers, they come from our domain instead of the brand’s, helping to keep their internal emailing strategy separate and intact from unsubscribes or spam complaints.

Q: Any industry trends or insights to share with brands?  

A: Average conversion rates continue to float in the neighborhood of about 2%. This means 95–99% of all site traffic fails to convert. Typically, only 3–5% of site visitors sign up to receive brand emails.

This is the current gap we see in the market and in most brands’ tech stacks. Brands are looking for a way to get directly to the inbox of unknown and anonymous visitors while staying compliant. SafeOpt wants to help fill this gap for them!

TUNE customers interested in working with AddShoppers can request an introduction directly in TUNE Marketplace.

SmarterTravel, with over two decades of industry experience, is a trusted partner in the travel sphere. They are a team of writers, editors, and developers who love to see the world and share what they find.

With a network of 5 million dedicated email subscribers, SmarterTravel offers a personalized touch to partnerships in a competitive industry. Their audience is eager to explore the globe, with a primary demographic of US-based travelers aged 25-54.

Keep reading to discover how SmarterTravel can help your brand connect with engaged travelers ready to embark on their next adventure.

Q: Can you give us a high-level overview of SmarterTravel?  

A: SmarterTravel is a leading online travel media company dedicated to providing travelers with inspiration, deals, and expert advice.

Q: What are the top ways you promote brands?  

A: Dedicated email, sponsored editorial articles, onsite advertising, and sweepstakes.

Q: What is the total reach of your audience?  

A: We have 5 million email subscribers and 2.7 million monthly visitors.

Q: Which verticals perform the best with SmarterTravel?  

A: Travel, Travel Finance, and Lifestyle.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Our Travel Finance dedicated emails perform strong — high click rates and conversions. Sponsored editorial articles that introduce a brand followed by a series of dedicated emails also perform well.

Q: What’s something unique about SmarterTravel?  

A: At SmarterTravel, our clients’ success is our success. Our most valuable assets are our clients and our audience. We carefully select partners whose brands align with our audience’s interests. As a small and agile team, we are committed to working tirelessly with our partners to optimize their campaign. We view our campaigns as true partnerships. We believe in open and honest communication, understanding that one size does not fit all.

TUNE customers interested in working with SmarterTravel can request an introduction by navigating to the TUNE Marketplace section of their platform.

GameInfluencer is a leading influencer marketing agency for games. They develop and execute memorable influencer marketing campaigns for game publishers, with a focus on creative campaigns, user-generated content (UGC), and influencer affiliate programs.

Find out more about this specialized TUNE Marketplace Partner in their profile below!

Q: Can you give us a high-level overview of GameInfluencer?  

A: GameInfluencer.io is a leading global platform for performance-based influencer marketing for the gaming, tech, and creative industries.

Q: What are the top ways you promote brands?  

A: We bring over 2,000 influencer channels on YouTube and other channels together with brands and games who want to reach gaming and entertainment target groups. We provide the channels with tracking links and they can promote the game in various forms on all social channels.

Q: What is the total reach of your audience?  

A: Around 100 million subscribers in total over all YouTube channels.

Q: Which verticals perform the best with GameInfluencer?  

A: Games, apps, tech, and services of all kinds like banks, insurance companies, and payment providers.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: You can find case studies here: https://gameinfluencer.com/category/case-studies/. We are doing very successful campaigns for games including Honkai: Star Rail and Enshrouded, and also recently for a bubble tea producer.

Q: What’s something unique about GameInfluencer?  

A: We are targeting the 3+ billion gamers out there.

Q: Any industry trends or insights to share with brands?  

A: If you want to reach the gamer and/or entertainment interest target group, then influencer marketing is the most appropriate channel for you.

TUNE customers who are interested in working with GameInfluencer can request an introduction in the TUNE Marketplace.

To learn more about creator affiliate programs, download our newest e-book, The Influencer-Affiliate Blueprint: Building High-ROI Creator Communities.

As we continue to expand the partnership opportunities available through TUNE, I want to bring attention to an important publisher type in partner marketing platforms: affiliate networks. FlexOffers is a Tier 1 network serving in a dual capacity of agency and affiliate with an extensive roster of advertisers, agencies, and publishers under their broad umbrella. They have a wide reach across many verticals, but maintain a particular focus on e-commerce, fintech, and affiliate program management.

Read on to learn more about them in their own words!

Q: Can you give us a high-level overview of FlexOffers?

A: FlexOffers is an affiliate network that works with over 12,000 advertisers and 65+ networks and agencies. We are a network of networks that serves as a one-stop shop for those who value convenience. Those who want all their affiliate links, payments, technology, and support services from one team need not go anywhere else.

By partnering with FlexOffers, advertisers get more incremental value by hosting their in-house program on our platform or supplementing their existing program through the Publisher Marketplace. Publishers that join FlexOffers drive more revenue through custom account management services, and platform API solutions. They also benefit from consolidated solutions that deliver all their affiliate links, payments, technology, and support services from one team.

Q: What are the top ways you promote brands?

A: We pair advertisers with the best publishers in the affiliate marketing space to deliver bespoke campaign solutions that unify multiple channels under one roof. Advertisers that are featured at FlexOffers receive premium advertising through our publisher site. Seasonal promotions are highly visible to all FlexOffers’ publishers and our blog contains featured promotions and today’s most relevant offers.

Q: What is the total reach of your audience?

A: 75,000 publishers.

Q: Which verticals perform the best with FlexOffers?

A: Retail (shoes, gifts, beauty, electronics, apparel), Health & Wellness, Travel, Financial, Streaming, and Crypto.

Q: Can you tell us about a successful campaign you’ve run in the last six months?

A: We work with multiple publisher partners and have seen great success with content, programmatic display, and fintech-related affiliates over the last six months. FlexOffers has seen amazing growth with large brick-and-mortar advertisers, brands, and unique offers.

Q: What’s something unique about FlexOffers?

A: We are a one-roof solution that offers full management to our partners. We are an agency/affiliate network. This makes us extremely unique.

Q: Any industry trends or insights to share with brands?

A: FlexOffers believes the future is bright for our industry. Publishers will continue to evolve and look to the affiliate space as a stronger source of revenue. Affiliate will work closer with other channels and begin to blur party lines. Consumer privacy will continue to play a large role on how the affiliate space grows and matures. Affiliate budgets will open if value and transparency is in place.

TUNE customers who would like to work with FlexOffers can request an introduction in the TUNE Marketplace. Not a TUNE customer? Email us at partnerships@tune.com.

Congratulations on your shiny new affiliate program!

After months of studying the needs and buying habits of consumers, you developed a new product, created an offer, and opened a store. You identified your ideal customer, but also the biggest competitors in your targeted niche. After digging through tons of data and crunching the numbers, you’ve mapped out a solid go-to-market strategy to ensure long-term success. Everything looks good and you’re ready to launch, or so you think.

Just like a traditional brick-and-mortar shop, you want to get customers in the door as quickly as possible, but where do you look for them? More importantly, how do you let them know you’re open for business? How do you get them to start spending money with your brand? TUNE offers some quick tips to help small businesses discover the benefits of an affiliate program.

Why It Pays to Put in the Work

Whatever media channel or traffic source you choose to reach your desired audience, you’ll need to enlist reliable media partners to help get the word out as quickly as possible. Recruitment is often the biggest challenge when it comes to launching programs, so it’s important for brands to understand that a successful partnership program on any platform requires affiliate identification, outreach, negotiation, and ongoing relationship management.

Brands should always maintain full ownership of their recruitment initiatives and devote considerable time and effort upfront to build (and maintain) their desired partner pipelines. Adopting a “set it and forget it” strategy will always deliver poor results; investing in this effort early on will pay dividends in the success of your program. Try to think of it like this: An affiliate program is like a gym membership. If you join a gym, regardless of the amenities, but never take the time to actually go in and work out, you won’t see any results. And you cannot blame the gym — in other words, your platform — for that.

In the old days of affiliate marketing, publishers were relentless in the pursuit of brands. Advertisers called the shots when it came to deciding where to spend their ad dollars, and only publishers with pristine content, astronomical volume, and high traffic-ranking scores were considered for program opportunities. Requests For Proposal (RFPs) were a requirement, as brands expected a full accounting of where their ad dollars were being spent.

The roles have been reversed, and now it is publishers who are in the driver’s seat. Brands are now finding themselves in the pitching position. Publishers are more selective, and thanks to the success of social media platforms, they are more than willing to pass on opportunities that don’t make sense for their audiences or content strategy. For them, payout is secondary to offers that resonate with their base and foster long-term engagement.  

How to Recruit Affiliates and Other Marketing Partners

To help our customers with their recruitment efforts, TUNE’s Partnerships Team has put together this quick list of internal and external resources:

1. TUNE Marketplace

TUNE’s Marketplace is a curated list of carefully vetted media, agency, and technology partners open to direct relationships with TUNE clients. From their private dashboard accounts, brands managing programs on TUNE have the ability to sort and preview partner profiles, including verticals, regions, and accepted payout models, after which, they can request a connection directly with the selected partner at the click of a button. After a partner has been selected, an automated introduction email will be sent to both parties directly from the platform. To improve the chances for a quick and reasonable response, it is highly recommended for the customer to follow up immediately with specific offer payouts, conversion metrics, audience targets, and acceptable traffic sources.

2. Publisher Discovery

Publisher Discovery is a third-party recruitment tool that can be used in conjunction with TUNE Connect. Think of it as Google, but for affiliates. For a discounted fee, it is a great add-on option that offers customers a wider range of affiliates for their programs, including granular competitor reports, payout details, and direct publisher contact information. Download our one-sheet to learn more.

3. Agency Services

We understand some brands experience limitations due to inadequate platform training, staffing shortages, or time constraints. Agencies can help grow programs at an average of 30% or more. TUNE has 40+ outstanding full-service agency partners who are available and willing to assist with program strategy, management, and partner recruitment. Pricing may vary, but we do our best to match our brands with the best and most reasonable options.

Maximize Your Partner Recruitment with TUNE

As an important rule of thumb, it’s good to remember that the devil is in the details, so follow-up is a must. We recommend reaching out to the direct contact in the email introduction within a period of 24 hours or less. Brands should have a clear and viable understanding of their program goals and be ready to present them if the publisher expresses an interest in continuing the conversation. We strongly recommend avoiding the use of broad terms and vague language. This will improve the chances of receiving a response. Some publishers may also request a one-sheet or overview deck.

Even if you do everything right, publisher responses are not guaranteed once an introduction has been facilitated by TUNE. That’s why our Partnerships Team is here to help identify potential blockers and assist with helping you connect with your new and most valuable affiliates.

If you have questions about partner recruitment or would like more information about our resources, please don’t hesitate to reach out to us at partnerships@tune.com. 

Founded in May 2024, WeCompare is a new consumer-facing comparison platform from Wag! Group. Wag! is most well-known for its on-demand dog walking app, which launched in 2015. Since that time, the brand has continued to grow and expand its offerings for the modern U.S. pet household. Backed by the expertise and technology at Wag!, WeCompare is a comparison platform providing users with an easy way to compare quotes for pet and auto insurance, with plans to expand into other verticals like home, travel, and life. Read on to discover more about this new player in the insurance comparison industry!

Q: Can you give us a high-level overview of WeCompare?  

A: WeCompare is your go-to place for the best deals in insurance and the information you need to make a great decision. As well as that, our mission is to make it a quick and easy process. Gone are the days of filling out huge, frustrating online forms — at WeCompare, you can get a quote for pet insurance, auto insurance, and more in less than 60 seconds. It really is that simple!

Q: What are the top ways you promote brands?  

A: We curate the best deals for consumers and help find consumers right at the point of a purchasing decision.

Q: What is the total reach of your audience?  

A: 700,000 — 1 million per month.

Q: Which verticals perform the best with WeCompare?  

A: Presently we are in auto insurance and pet insurance with more categories to come.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We are the largest lead generator in the pet insurance space.

Q: What’s something unique about WeCompare?  

A: We initiated in the pet space building scalable technology that provides pet parents a quote from multiple carriers in seconds. We haven taken that infrastructure and added a 21-year industry executive, and are now looking to scale quickly into other verticals, beginning first with auto insurance.

Q: Any industry trends or insights to share with brands?  

A: We are brand new in the space but lead by industry vet John Challis, who began in the lead generation space in 2003 with a career spanning stops at LendingTree, QuinStreet, Natural Intelligence, and more.

TUNE customers who are interested in working with WeCompare can request an introduction through TUNE Marketplace.

There’s no denying it: artificial intelligence is here to stay. And it’s disrupting almost every area of marketing you could think of, including the world of influencer marketing. As social media platforms and trends shift, the content creation process shifts with them. This change is nudging digital marketers to investigate AI-powered tools like ChatGPT, Claude, and Midjourney to expedite and optimize their daily tasks. We’ve been investigating ourselves, with mixed results — so if you’re determined to add AI to your influencer marketing strategy, just know it’s not a plug-and-play solution. It takes time, testing, and a clear idea of the relevant tactics and desired outcomes to succeed.

Sound good? Great! Let’s dive in.

How to Use ChatGPT, Midjourney, and Claude for Influencer Marketing

AI is on the rise across the board. Influencer marketing is no exception:

• According to a recent report by Influencer Marketing Hub, 63% of marketers plan to increase their influencer marketing budget in the next year, with AI tools being a key area of investment.
• In the same report, respondents identified three main uses for AI in influencer marketing: influencer identification (64%), content discovery and distribution (13.3%), and fraud identification (5.6%).

Here are a few ways that you use AI tools in your influencer marketing today.

Use ChatGPT to Identify Influencers

Identifying the right influencers to partner with is a critical component of any successful influencer marketing campaign. ChatGPT, developed by OpenAI, is a powerful language model that can assist in various aspects of partner discovery and recruitment for influencer marketing. Because it has access to the internet (unlike some AI models), ChatGPT can search relevant sites and social media platforms for you, saving hours in your search for the right partners.

Try using ChatGPT and similar AI-powered tools to search the internet for influencers who fit your ideal profile. Provide your marketing guidelines or website, then ask to identify the influencers that align with your brand’s values, target audience, and marketing objectives. You can also ask ChatGPT analyze large datasets of social media activity, content performance, and audience demographics. Or ask it how best to ask it to find influencers; starting with the right prompt is key, so why not prompt it to provide the right prompt? The options are only as limited as your creativity!

Keep in mind that any data you give to ChatGPT could be shared with OpenAI or others. If you routinely work with sensitive data, consider using the paid version or a different model.

Use Midjourney to Generate Content and Ideas

Influencer marketing is not just about finding the right partners; it’s also about creating engaging, high-quality content that resonates with their followers. AI tools like Midjourney, an image generator, can be used to generate and iterate stunning visuals, while ChatGPT and Claude can help craft captions, scripts, and even entire content strategies.

A few examples of how AI can help in the content process:

• Design Inspiration: Prompt Midjourney with the subject, tone, look, and feel you’re going for in a campaign and let it brainstorm visual directions for you.
• Asset Creation: Generate graphics, banners, and other assets that influencers can use in their content. (Watch out, though: AI tools are still getting the hang of letters, and they often can’t spell worth a lick. Check your images for any text that’s generated, or create images without text and add it in post. There’s nothing worse than an AI-generated ad that spells words wrong or includes letters that don’t exist.)
• Scriptwriting: Use ChatGPT or Claude to generate scripts or script ideas for influencer videos and podcasts that resonate with a specified target audience.
• Social Media Posts: Create on-brand captions and posts that influencers can use across their platforms.

By automating these creative tasks, you can free up your influencers to focus on what they do best: building authentic connections with their audience.

Use Claude to Analyze and Optimize Campaigns

Measuring the success of your influencer marketing efforts is crucial for making informed decisions and optimizing future campaigns. AI-powered analytics tools can provide in-depth insights into key performance indicators (KPIs) such as reach, engagement, conversions, and return on investment (ROI).

Claude, an AI model from Anthropic, is designed to assist in complex decision-making processes. Unlike ChatGPT, though, Claude is designed to be self-contained, which means it won’t access the internet when forming a response. You’ll have to provide it with any relevant data you want to analyze. Luckily, this is as easy as uploading documents or images directly in your chat.

If you have large datasets you want to analyze, Claude is your go-to tool. Here are a few ideas on how to get started:

• Influencer Selection: Analyze engagement metrics, audience demographics, and content relevance to select the most effective influencers.
• Performance Tracking: Monitor influencer content performance over time, identifying which messages, formats, or topics are driving the most engagement and conversions.
• Sentiment Analysis: Claude can analyze audience sentiment towards influencer content, helping you refine your strategy for better results.

By leveraging these advanced data analysis capabilities, you can gain a deeper understanding of what’s working, what’s not, and how to fine-tune your approach for maximum impact.

How to Navigate the Ethics of AI in Influencer Marketing

Ensure Transparency and Authenticity

The rise of AI in influencer marketing has raised important questions about transparency and authenticity. As you explore these tools, it’s crucial to maintain clear communication with your influencer partners and their audiences about the use of AI in content creation or campaign management. Not everyone is on the AI train, and that’s OK. Transparency will help build trust and preserve the integrity of your influencer marketing efforts.

Address Bias and Fairness in AI-Driven Decisions

AI algorithms can sometimes perpetuate or amplify existing biases, which can have significant implications for your influencer selection and campaign management. It’s essential to actively monitor your AI-driven processes for potential biases, and to take steps to ensure that your influencer marketing strategies are fair, inclusive, and representative of your target audience.

Stay Informed About Evolving Regulations and Best Practices

The use of AI in influencer marketing — and digital marketing as a whole — is a rapidly evolving landscape. New regulations and best practices emerging regularly. As you incorporate AI into your strategies, stay informed about industry guidelines, legal requirements, and emerging ethical standards to maintain compliance and build trust with your stakeholders.

Your AI-Powered Future Is Waiting

In influencer marketing and so many other areas, AI can help you unlock new levels of efficiency, creativity, and performance. From identifying the right influencers to automating collaboration workflows and optimizing campaign strategies, the integration of AI-powered tools like ChatGPT, Midjourney, and Claude can help you deliver exceptional results. Just remember to prioritize transparency, fairness, and ethical best practices to maintain the trust and loyalty of your influencer partners and their audiences.

Successful influencer marketing is all about building genuine, long-lasting relationships. AI can assist in this process, but it can’t totally replace the human component. Focus on how you can use AI to enhance your relationships with influencers, not automate them, and you’ll go far.

Want more info on making the most out of your influencer marketing efforts? Download the Influencer-Affiliate Blueprint e-book, our in-depth guide on how to build high-ROI creator communities.

Natural Intelligence is a global leader in multi-vertical marketplaces. Their matching technology helps millions of consumers around the world make smarter, more confident buying decisions, while simultaneously enabling brands to maximize their online presence. They do so by creating trusted comparison websites that enable consumers to easily compare products and services online and form high-value relationships with the brands they choose.

Q: Can you give us a high-level overview of Natural Intelligence?  

A: We own and operate the properties Top10.com and Bestmoney.com, offering comparison pages covering 80 different service categories across five different industries — Fintech, Consumer Services, Home/Business/Health, SAAS, and Gaming. We drive high-intent traffic to our partners by focusing our marketing efforts on top generic Google and Bing keywords.

Q: What are the top ways you promote brands?  

A: PPC.

Q: What is the total reach of your audience?  

A: We see 200 million unique visits annually from about 20 different countries.

Q: Which verticals perform the best with Natural Intelligence?  

A: We have over 200 verticals but some of our legacy verticals are: CRM, Hosting, Investments, Insurance, Dating, TV Streaming, Moving, and Payroll.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: In March 2024, we launched a vertical on our Top10 property for users enrolling in online degree programs: https://www.top10.com/online-degrees/comparison. Within three months, we were one of the top aggregated sites on Google and one of the largest revenue drivers for many of our partners.

Q: What’s something unique about Natural Intelligence?  

A: As one of Google’s top 30 spenders, we have a unique relationship allowing us to understand emerging verticals prior to the uptrend.

TUNE customers who are interested in working with Natural Intelligence can request an introduction in the TUNE Marketplace.

In an unexpected and dramatic move (but really, not all that surprising), Google has announced it will abandon its plans to deprecate third-party cookies in Chrome, the world’s most popular web browser. The decision, which comes after years of pivots and setbacks, sent shockwaves through the digital advertising ecosystem. Those in the industry who weren’t left reeling have been scrambling to reassess their strategies.

Unpacking the Shock

Google’s about-face comes after years of preparation for a cookieless future, during which advertisers, publishers, and technology companies have invested heavily in developing alternative solutions. The shock is not just about the abrupt change in Google’s stance, but also about the timing. Plenty of tech providers and brands have started to implement new tracking technologies and adjust their data privacy practices, only to find that the old methods will still be in play.

What Publishers and Brands Should Care About

1. Data Privacy and Compliance

• Concern: With third-party cookies still in use, the onus remains on publishers and brands to ensure compliance with stringent data privacy laws such as GDPR and CCPA.
• Action: Continue developing and implementing privacy-first strategies. Invest in technologies that enhance user consent management and data protection. Lean on first-party cookies where possible.

2. Consumer Trust

• Concern: Consumers are increasingly aware of and concerned about their online privacy — and how different companies acknowledge and respect it. Google’s back-and-forth decisions can create confusion and potentially erode trust.
• Action: Maintain transparency with consumers about data usage. Reinforce your commitment to privacy through clear communication and privacy policies that put the consumer first.

3. Ad Spend and ROI

• Concern: The uncertainty around cookie deprecation has made it challenging to allocate ad budgets effectively and measure ROI accurately. In addition, the transition from Universal Analytics to Google Analytics 4 has many still learning and adjusting to the new reality of analyzing performance in Chrome.
• Action: Use this extended period to test and refine new tracking solutions, specifically server-side methodologies like postback tracking. Diversify your ad strategies to include first-party data and contextual advertising.

4. Technological Adaptation

• Concern: The industry has been caught in a state of flux, investing in new technologies while still relying on the old.
• Action: Balance your investment in emerging privacy-preserving technologies with the optimization of existing cookie-based systems. Leverage server-side tracking and advanced analytics to prepare for future changes.

Moving Forward with TUNE

At TUNE, we understand the frustration and confusion this decision may cause. (Oh, do we ever.) Our previous analysis highlighted the importance of preparing for a cookieless future despite Google’s delays. As we stated in our August 2022 blog post, “Google Delays Third-Party Cookie Deprecation Again to Late 2024,” the landscape of digital advertising is constantly evolving, and flexibility is key.

Our commitment is to provide you with the industry’s most advanced, privacy-friendly tracking solutions. With this extended timeline, we encourage our customers and partners to continue adopting innovative methods for data tracking and analysis. As always, we strongly recommend using server-side postback tracking over pixel tracking, as postback tracking does not require cookies and works on mobile and desktop. You can learn about the pros and cons of postback tracking and other conversion tracking methods in our free e-book.

Where Will the Cookie Saga Take Us Next?

While Google’s decision to retain third-party cookies may provide a temporary reprieve, it underscores the importance of continued innovation and adaptation. Publishers and brands must remain vigilant and proactive in their privacy practices and tracking technologies. TUNE is here to support you through these changes and ensure your marketing efforts remain effective and compliant.

For more details on Google’s decision and its implications, read the full article on The Drum.

By staying ahead of these changes and continuously evolving our platform, TUNE aims to provide our customers and partners with the tools and insights they need to thrive in a rapidly changing digital landscape.

Questions? Get in touch with us at partnermarketing@tune.com.

LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America. With an agile, tech-first mindset and a dedication to delivering value, LUX has been able to build enterprise partnerships with some of the largest financial services companies in the world. LUX helps enterprises like international banks, airlines, and employee perks programs to aggregate and organize offers that resonate with their audience. In addition, they enable enterprises to create engaging partner programs with their technology.

Read on to find out if this CLO partner is right for you!

Q: Can you give us a high-level overview of LUX Rewards?  

A: We feature leading advertisers (Blacklane, Just Eat, Zoom) in front of an audience of 50+ million cardholders, via our partnerships with banks (20 million U.K. and U.S. Mastercard SME cardholders, PNC Bank), airlines (British Airways), and employee benefit platforms (NextJump and more).

Q: What are the top ways you promote brands?  

A: The top ways we promote brands:

• Mastercard SME Business — 20+ million high-spending U.K. and U.S. SME business cardholders including owners, directors and key decision makers, that spend $1 billion or more on business goods and services annually.
• PNC Bank — the fifth largest bank in the U.S., with 13 million cardholders.
• CashApp — the third most downloaded app in the U.S. with 88 million users. CashApp has seen a 98% retention rate, and 55% of its users don’t bank with any other financial institution.
• Various other banks, airlines and employee benefit platforms across the United Kingdom and United States.

Q: What is the total reach of your audience?  

A: Collectively, more than 50 million cardholders, and growing!

Q: Which verticals perform the best with LUX Rewards?  

A: Our top verticals:

• B2B SaaS Tools & Software
• B2B Goods & Services (printing, gifting, entertainment, hardware, travel)
• Nationwide B2C Retail brands (including stores)

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: NordVPN:

• £431,160 — total CLO spend driven
• £63,100 — total CLO spend driven last month
• Doubled monthly CLO transactions through our publisher channels in the campaign’s first six months

Selfridges:

• £4.04 million — total CLO spend driven
• £431 average transaction value
• 34% six-month increase in average transaction value across our channels

Q: What’s something unique about LUX Rewards?  

A: LUX Rewards is the exclusive partner for the Mastercard SME business rewards program. This gives access to a very hard-to-reach group of high-spending business cardholders — something many CLO providers do not have access to.

This fits within LUX Rewards’ wider positioning as a CLO provider with the ability to target high-spending and affluent cardholder segments beyond business customers, including airline customers in the British Airways Executive Club, and American Express cardholders with triple the regular customer’s average transaction value.

Q: Any industry trends or insights to share with brands?  

A: CLO is massively taking off in the affiliate world, as an alternative method in driving traffic both in store and to online stores. Our experience at affiliate events looks something like:

• Two years ago when we turned up, we had a few conversations with people that were familiar with CLO, but for the large part, most affiliate managers had still not heard of the concept.
• Last year, around half of the affiliate managers we spoke with had heard of CLO, but it was a relatively new concept.
• This year, we arrived in LUX gilets and affiliate managers recognized the brand and hunted us down to talk about CLO, with budgets in mind and collateral ready to go!

TUNE customers who are interested in working with LUX Rewards can request an introduction directly in the TUNE Marketplace. Questions? Click here to chat with one of our experts.

SheBuysTravel is an established, trusted, and actionable information source for women with a spirit of adventure. Millions of discerning and curious women come to SheBuysTravel each year for guidance on travel destinations, products, and experiences. SheBuysTravel writers have been there and packed that. We share the best ways to travel — with family, with friends, and solo — and the best gear to take along. 

Q: Can you give us a high-level overview of SheBuysTravel?  

A: SheBuysTravel expertise is focused on building brand awareness and crafting sales funnels that drive our audience to convert. We have successfully partnered with destinations, products and services, delivering millions of dollars in sales.

Q: What are the top ways you promote brands?  

A: Content is the foundation for all of our campaigns. From there, we promote brands and destinations via video, newsletter, social media and ad sets.

Q: What is the total reach of your audience?  

A: In 2023, SheBuysTravel reached over 10 million women across all platforms.

Q: Can you share some insights about your company’s audience and demographics?  

A: As you might guess, the SheBuysTravel audience is primarily female (68%), mobile first (72%) and range in age from 25 to 54. SheBuysTravel readers want value for their travel spend and they want firsthand personalized information. They do their homework when it comes to travel. They use multiple platforms to research destinations, products and activities.

Q: Which verticals perform the best with SheBuysTravel?  

A: Hotels and resorts perform the best followed by products in our packing lists and product guides that save her shopping time and money.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: A luxury resort engaged with us to drive a lower click-through rate than they were able to achieve directly, and to drive bookings. We have created several campaigns for this client and the most recent, which started in January 2024, delivered a 26% ROI so far.

Q: What’s something unique about SheBuysTravel?  

A: SheBuysTravel is a consumer rich content platform targeted to women AND a marketing agency that curates audiences using digital assets. This is important to our partners because we can jumpstart campaigns quickly, distribute content among multiple platforms to reach diverse audiences and pivot on a dime when needed. SheBuysTravel content is original — 90% of our 75 writers are trained journalists who write from firsthand experience.

Q: Any industry trends or insights to share with brands?  

A: Women are increasingly conducting thorough research before making a purchase. They turn to online content and social media videos to stay informed through trusted third-party sources. When we provide personal experiences and context around the brands we promote, we notice a significant increase in click-through rates and conversion rates. The narrative surrounding the products and brands is crucial.

Q: Why should brands want to work with SheBuysTravel?

A: Adding on to our response above about how we’re unique, all SheBuysTravel campaigns are customized for the client, with high-touch service, guaranteed deliverables and dedicated project management. Our team has been working together for over 10 years. We LOVE what we do.

TUNE customers can request an introduction to SheBuysTravel directly in the TUNE Marketplace.

Questions? Click here to chat with one of our experts.

Virality Boost is the original influencer content syndication network, helping brands to increase visibility, spark interest, inspire action, and drive purchases at scale. They focus on crafting syndication strategies that cover the entire customer journey and aim to break barriers in influencer marketing that traditionally haven’t worked for advertisers. Their approach is researched for maximum viral impact and cross-platform actions, leveraging the natural customer journey to deliver incremental performance.

Q: Can you give us a high-level overview of Virality Boost?  

A: Virality Boost is a transparent influencer content syndication network, specializing in large-scale influencer campaigns. We deliver campaigns that impact the bottom line and help brands achieve larger business objectives with quality, category-relevant influencers and advanced social strategies that leverage social media algorithms to increase visibility and impact.

Q: What are the top ways you promote brands?  

A: We run 25, 50, to 100 or more influencers in a single campaign within a specific time window to drive virality — demand and awareness for the brand across two platforms, depending on brand — Facebook, X, Instagram, Youtube, and TikTok.

Q: What is the total reach of your audience?  

A: Over 30 million.

Q: Can you share some insights about your audience and demographics?  

A: They span 23 categories: both male and female influencers in lifestyle, web3, auto luxury, fashion, sports, travel, auto lifestyle, family, personal finances, kids under 10, kids over 10, and more!

Q: Which verticals perform the best with Virality Boost?  

A: It depends on the brand, but generally wellness, fashion, beauty, lifestyle, unique offerings and products, sports, watch TV, and more.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: SenseofSelf.Life – we’ll have a case study ready in a couple of weeks. See a sneak peek below.

Q: What’s something unique about Virality Boost?  

A: Each campaign is spearheaded by our influencer captains. These captains are experienced influencers themselves, representing various niches within the influencer community. We diligently test our strategies, placing a strong emphasis on achieving measurable results. 

Q: Any industry trends or insights to share with brands?  

A: In today’s rapidly shifting digital landscape, where third-party cookies are being phased out, brands must prioritize and refine their attribution strategies to make well-informed budgeting decisions. Google is enhancing its AI-driven ads and testing Google’s Circle on Android, all to master social media imagery. Amazon is not lagging behind, with its decisive move towards influencer collaborations and image search features. Meanwhile, Meta’s robust pixel technology continues to set a high benchmark.

For businesses focused on driving growth and seizing market share, understanding the customer’s journey across diverse channels and platforms, particularly social media, is critical. Brands must focus tirelessly on stimulating demand, elevating awareness, and nurturing purchase intent. Clear attribution allows companies to allocate their resources effectively, ensuring each touchpoint resonates with their audience and contributes to a coherent brand narrative that fosters business growth.

In short, investing in full funnel campaigns and solid attribution models is not just about adapting to the new cookie-less era — it’s a fundamental approach to sustainably capturing consumer interest and propelling your brand forward in a competitive marketplace.

TUNE customers who would like to work with Virality Boost can request an introduction directly in the TUNE Marketplace.

Questions? Click here to chat with one of our experts.