It’s no secret that financial services affiliate marketing is on the rise. From 2011 to 2017, affiliate marketing spend by the big four banks rose from 11.7% of overall digital ad spend to 14.1%. And overall spend on affiliate marketing is expected to reach nearly $12 billion in 2025 — and that’s just in the United States. Even with regulations that slow progress in the financial industry, fintech brands are catching up to the times. They’re launching and acquiring apps, leveraging influencer marketing, and starting loyalty programs. And it couldn’t be a better time to do so.

In this blog post, we outline how financial services companies can use affiliate marketing to acquire customers, reach new audiences, and grow affiliate programs.

Best Partners for Financial Services Affiliate Marketing

In essence, affiliate marketing for financial services is about leveraging different kinds of partners — publishers, bloggers, influencers, content creators, TikTok stars, Twitch streamers, and so on — to promote a product, service, or company to their audiences. As a model based on performance, affiliate marketing can be a sound investment for financial services and fintech companies. But that doesn’t mean brands should be careless with marketing budgets or throw anything at the affiliate wall just to see what sticks.

Done right, financial services affiliate marketing can bring in big benefits:

• Open untapped audiences for incremental growth
• Access high-quality, engaged, and/or niche customers
• Improve ROI versus traditional (non-performance-based) advertising
• Target and pay only for desired results

Before you can reap the rewards, however, you have to find the right finance-minded affiliate partners to bring them in. Below, we present five of the best kinds of partners to help financial services companies raise the bottom line.

Comparison Sites

Comparison sites like Credit Sesame, Policygenius, Finder, FinanceBuzz, and Bankrate help consumers sift through a variety of financial products to identify which are right for them. These products can include credit cards, mortgage rates, loan options, and insurance companies. As the name implies, comparison sites compare different interest rates, annual fees, and incentives to open new accounts, and link directly to these resources when a consumer finds an option they like. Comparison partners are one of the most common financial services affiliate sites you’ll see.

Community and Content Publishers

With over 200 million ad blockers installed across browsers everywhere, consumers are more resistant than ever to in-your-face advertising. Luckily, publishers and blogs lend themselves nicely to content that consumers actively seek out, looking for everything from expert information to personal recommendations. Personal finance affiliate sites like The Penny Hoarder, Money Crashers, Business.com, The College Investor, Finance Girl, and personal blogs provide articles, reviews, offers, and recommendations about financial products and services.

Content affiliates are incentivized to promote financial services companies in exchange for commissions. Depending on budget and offering, there is a wide range of how banks and other finance institutions pay bloggers. Bank of America, for example, reportedly offers $120 per credit card approval; Discover pays $115, and TurboTax gives 15% commission per sale.

Influencer Affiliates

They say 2021 was the year of influencer marketing. While it might take some time to find the right affiliate influencer, financial services companies can also capitalize on the trend. Research your industry to find famous gurus, or niche experts, who might be willing to promote your brand on social media. Check specialty websites that rank influencers by vertical, engagement, location, and cost. Find out which affiliates your competitors are working with, and how other fintech brands grew their influencer relationships. Or just find an agency that specializes in influencer marketing, and have them do it all for you.

Remember: Word of mouth is still one of the most potent forms of marketing. Customers who follow a specific influencer will be more likely to trust their recommendations over any review site full of strangers.

Deal and Coupon Partners

Deal and coupon sites like The Smart Wallet, RetailMeNot, and Brad’s Deals incentivize readers with coupons and discounts. These can be applied when opening new personal banking accounts, enrolling in new financial courses, and taking advantage of credit card offers, for example.

Deals and coupons are growing increasingly popular for financial services affiliate marketing.

Loyalty and Rewards Affiliates

Loyalty and rewards affiliates offer cash back, points, or other types of rewards for using a product or service. Companies like Rakuten (formerly Ebates), TopCashback.com, and Swagbucks offer paid gift cards and points for taking surveys, signing up for new subscriptions, or watching videos. Like deal and coupon partners, loyalty affiliates are an excellent option for financial services companies to keep in mind. After all, physical and digital rewards have been found to increase brand exposure and conversions by more than 400%.

How to Start Financial Services Affiliate Marketing

Finding the right partners is only one step in successful financial services affiliate marketing. Finance and fintech brands must also determine goals and budgets, set metrics, document marketing policies, implement compliance controls, and manage technology to pull it all together. 

If you’re ready to launch a financial services affiliate program, download our Ultimate Guide to Partner Marketing for a step-by-step breakdown that will put you on the path to success. Or, if you’re not ready to jump in just yet, get an introduction to the industry and vertical-specific tools with our two-page Financial Services Playbook.

What other affiliate partners do you work with as a financial services or fintech brand? Let us know in the comments!

This article was originally published on PerformanceIn.com in January 2020 and has been updated for accuracy and comprehensiveness.

AddShoppers was established in 2011 to create and acquire digital assets that save shoppers time and money, with the goal of creating a seamless connection between e-commerce brands and their customers. Their SafeOpt platform enables users to receive exclusive, verified offers from thousands of participating brands. It’s designed to enhance the shopping experience by providing time-saving solutions, eliminating the need to manually hunt for discounts.

Read on to see if AddShoppers could be the right partner for your business goals!

Q: Can you give us a high-level overview of AddShoppers?  

A: SafeOpt by AddShoppers is a revenue recovery platform specifically created to maximize conversions and decrease customer acquisition cost. By leveraging our proprietary network of 200+ million U.S. shoppers, we are able to identify more of your site traffic and serve verified offers directly to high-intent visitors that didn’t convert while on your site, even if they are completely anonymous to you. Each qualified shopper receives a SafeOpt email with a dedicated offer to help drive them back to your store. Ultimately, SafeOpt helps thousands of brands win back lost revenue and build loyal customer bases by turning browsers into buyers.

Q: What are the top ways you promote brands?  

A: Direct to inbox offers via email.

Q: What is the total reach of your audience?  

A: 200+ million U.S. shoppers in our platform.

Q: Which verticals perform the best with AddShoppers?  

A: We do really well for all traditional e-commerce brands that have a shopping cart on their site. Some of our top verticals are apparel and accessories, home and furniture, jewelry, and health and wellness.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Here are three case studies:

• Software Case Study
• Apparel Case Study
• ​​Beauty + Cosmetics Case Study

Q: What’s something unique about SafeOpt by AddShoppers?  

A: SafeOpt by AddShoppers takes on a lot of ownership on behalf of the brand. When we send out our offers, they come from our domain instead of the brand’s, helping to keep their internal emailing strategy separate and intact from unsubscribes or spam complaints.

Q: Any industry trends or insights to share with brands?  

A: Average conversion rates continue to float in the neighborhood of about 2%. This means 95–99% of all site traffic fails to convert. Typically, only 3–5% of site visitors sign up to receive brand emails.

This is the current gap we see in the market and in most brands’ tech stacks. Brands are looking for a way to get directly to the inbox of unknown and anonymous visitors while staying compliant. SafeOpt wants to help fill this gap for them!

TUNE customers interested in working with AddShoppers can request an introduction directly in TUNE Marketplace.

SmarterTravel, with over two decades of industry experience, is a trusted partner in the travel sphere. They are a team of writers, editors, and developers who love to see the world and share what they find.

With a network of 5 million dedicated email subscribers, SmarterTravel offers a personalized touch to partnerships in a competitive industry. Their audience is eager to explore the globe, with a primary demographic of US-based travelers aged 25-54.

Keep reading to discover how SmarterTravel can help your brand connect with engaged travelers ready to embark on their next adventure.

Q: Can you give us a high-level overview of SmarterTravel?  

A: SmarterTravel is a leading online travel media company dedicated to providing travelers with inspiration, deals, and expert advice.

Q: What are the top ways you promote brands?  

A: Dedicated email, sponsored editorial articles, onsite advertising, and sweepstakes.

Q: What is the total reach of your audience?  

A: We have 5 million email subscribers and 2.7 million monthly visitors.

Q: Which verticals perform the best with SmarterTravel?  

A: Travel, Travel Finance, and Lifestyle.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Our Travel Finance dedicated emails perform strong — high click rates and conversions. Sponsored editorial articles that introduce a brand followed by a series of dedicated emails also perform well.

Q: What’s something unique about SmarterTravel?  

A: At SmarterTravel, our clients’ success is our success. Our most valuable assets are our clients and our audience. We carefully select partners whose brands align with our audience’s interests. As a small and agile team, we are committed to working tirelessly with our partners to optimize their campaign. We view our campaigns as true partnerships. We believe in open and honest communication, understanding that one size does not fit all.

TUNE customers interested in working with SmarterTravel can request an introduction by navigating to the TUNE Marketplace section of their platform.

GameInfluencer is a leading influencer marketing agency for games. They develop and execute memorable influencer marketing campaigns for game publishers, with a focus on creative campaigns, user-generated content (UGC), and influencer affiliate programs.

Find out more about this specialized TUNE Marketplace Partner in their profile below!

Q: Can you give us a high-level overview of GameInfluencer?  

A: GameInfluencer.io is a leading global platform for performance-based influencer marketing for the gaming, tech, and creative industries.

Q: What are the top ways you promote brands?  

A: We bring over 2,000 influencer channels on YouTube and other channels together with brands and games who want to reach gaming and entertainment target groups. We provide the channels with tracking links and they can promote the game in various forms on all social channels.

Q: What is the total reach of your audience?  

A: Around 100 million subscribers in total over all YouTube channels.

Q: Which verticals perform the best with GameInfluencer?  

A: Games, apps, tech, and services of all kinds like banks, insurance companies, and payment providers.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: You can find case studies here: https://gameinfluencer.com/category/case-studies/. We are doing very successful campaigns for games including Honkai: Star Rail and Enshrouded, and also recently for a bubble tea producer.

Q: What’s something unique about GameInfluencer?  

A: We are targeting the 3+ billion gamers out there.

Q: Any industry trends or insights to share with brands?  

A: If you want to reach the gamer and/or entertainment interest target group, then influencer marketing is the most appropriate channel for you.

TUNE customers who are interested in working with GameInfluencer can request an introduction in the TUNE Marketplace.

To learn more about creator affiliate programs, download our newest e-book, The Influencer-Affiliate Blueprint: Building High-ROI Creator Communities.

As we continue to expand the partnership opportunities available through TUNE, I want to bring attention to an important publisher type in partner marketing platforms: affiliate networks. FlexOffers is a Tier 1 network serving in a dual capacity of agency and affiliate with an extensive roster of advertisers, agencies, and publishers under their broad umbrella. They have a wide reach across many verticals, but maintain a particular focus on e-commerce, fintech, and affiliate program management.

Read on to learn more about them in their own words!

Q: Can you give us a high-level overview of FlexOffers?

A: FlexOffers is an affiliate network that works with over 12,000 advertisers and 65+ networks and agencies. We are a network of networks that serves as a one-stop shop for those who value convenience. Those who want all their affiliate links, payments, technology, and support services from one team need not go anywhere else.

By partnering with FlexOffers, advertisers get more incremental value by hosting their in-house program on our platform or supplementing their existing program through the Publisher Marketplace. Publishers that join FlexOffers drive more revenue through custom account management services, and platform API solutions. They also benefit from consolidated solutions that deliver all their affiliate links, payments, technology, and support services from one team.

Q: What are the top ways you promote brands?

A: We pair advertisers with the best publishers in the affiliate marketing space to deliver bespoke campaign solutions that unify multiple channels under one roof. Advertisers that are featured at FlexOffers receive premium advertising through our publisher site. Seasonal promotions are highly visible to all FlexOffers’ publishers and our blog contains featured promotions and today’s most relevant offers.

Q: What is the total reach of your audience?

A: 75,000 publishers.

Q: Which verticals perform the best with FlexOffers?

A: Retail (shoes, gifts, beauty, electronics, apparel), Health & Wellness, Travel, Financial, Streaming, and Crypto.

Q: Can you tell us about a successful campaign you’ve run in the last six months?

A: We work with multiple publisher partners and have seen great success with content, programmatic display, and fintech-related affiliates over the last six months. FlexOffers has seen amazing growth with large brick-and-mortar advertisers, brands, and unique offers.

Q: What’s something unique about FlexOffers?

A: We are a one-roof solution that offers full management to our partners. We are an agency/affiliate network. This makes us extremely unique.

Q: Any industry trends or insights to share with brands?

A: FlexOffers believes the future is bright for our industry. Publishers will continue to evolve and look to the affiliate space as a stronger source of revenue. Affiliate will work closer with other channels and begin to blur party lines. Consumer privacy will continue to play a large role on how the affiliate space grows and matures. Affiliate budgets will open if value and transparency is in place.

TUNE customers who would like to work with FlexOffers can request an introduction in the TUNE Marketplace. Not a TUNE customer? Email us at partnerships@tune.com.

Congratulations on your shiny new affiliate program!

After months of studying the needs and buying habits of consumers, you developed a new product, created an offer, and opened a store. You identified your ideal customer, but also the biggest competitors in your targeted niche. After digging through tons of data and crunching the numbers, you’ve mapped out a solid go-to-market strategy to ensure long-term success. Everything looks good and you’re ready to launch, or so you think.

Just like a traditional brick-and-mortar shop, you want to get customers in the door as quickly as possible, but where do you look for them? More importantly, how do you let them know you’re open for business? How do you get them to start spending money with your brand? TUNE offers some quick tips to help small businesses discover the benefits of an affiliate program.

Why It Pays to Put in the Work

Whatever media channel or traffic source you choose to reach your desired audience, you’ll need to enlist reliable media partners to help get the word out as quickly as possible. Recruitment is often the biggest challenge when it comes to launching programs, so it’s important for brands to understand that a successful partnership program on any platform requires affiliate identification, outreach, negotiation, and ongoing relationship management.

Brands should always maintain full ownership of their recruitment initiatives and devote considerable time and effort upfront to build (and maintain) their desired partner pipelines. Adopting a “set it and forget it” strategy will always deliver poor results; investing in this effort early on will pay dividends in the success of your program. Try to think of it like this: An affiliate program is like a gym membership. If you join a gym, regardless of the amenities, but never take the time to actually go in and work out, you won’t see any results. And you cannot blame the gym — in other words, your platform — for that.

In the old days of affiliate marketing, publishers were relentless in the pursuit of brands. Advertisers called the shots when it came to deciding where to spend their ad dollars, and only publishers with pristine content, astronomical volume, and high traffic-ranking scores were considered for program opportunities. Requests For Proposal (RFPs) were a requirement, as brands expected a full accounting of where their ad dollars were being spent.

The roles have been reversed, and now it is publishers who are in the driver’s seat. Brands are now finding themselves in the pitching position. Publishers are more selective, and thanks to the success of social media platforms, they are more than willing to pass on opportunities that don’t make sense for their audiences or content strategy. For them, payout is secondary to offers that resonate with their base and foster long-term engagement.  

How to Recruit Affiliates and Other Marketing Partners

To help our customers with their recruitment efforts, TUNE’s Partnerships Team has put together this quick list of internal and external resources:

1. TUNE Marketplace

TUNE’s Marketplace is a curated list of carefully vetted media, agency, and technology partners open to direct relationships with TUNE clients. From their private dashboard accounts, brands managing programs on TUNE have the ability to sort and preview partner profiles, including verticals, regions, and accepted payout models, after which, they can request a connection directly with the selected partner at the click of a button. After a partner has been selected, an automated introduction email will be sent to both parties directly from the platform. To improve the chances for a quick and reasonable response, it is highly recommended for the customer to follow up immediately with specific offer payouts, conversion metrics, audience targets, and acceptable traffic sources.

2. Publisher Discovery

Publisher Discovery is a third-party recruitment tool that can be used in conjunction with TUNE Connect. Think of it as Google, but for affiliates. For a discounted fee, it is a great add-on option that offers customers a wider range of affiliates for their programs, including granular competitor reports, payout details, and direct publisher contact information. Download our one-sheet to learn more.

3. Agency Services

We understand some brands experience limitations due to inadequate platform training, staffing shortages, or time constraints. Agencies can help grow programs at an average of 30% or more. TUNE has 40+ outstanding full-service agency partners who are available and willing to assist with program strategy, management, and partner recruitment. Pricing may vary, but we do our best to match our brands with the best and most reasonable options.

Maximize Your Partner Recruitment with TUNE

As an important rule of thumb, it’s good to remember that the devil is in the details, so follow-up is a must. We recommend reaching out to the direct contact in the email introduction within a period of 24 hours or less. Brands should have a clear and viable understanding of their program goals and be ready to present them if the publisher expresses an interest in continuing the conversation. We strongly recommend avoiding the use of broad terms and vague language. This will improve the chances of receiving a response. Some publishers may also request a one-sheet or overview deck.

Even if you do everything right, publisher responses are not guaranteed once an introduction has been facilitated by TUNE. That’s why our Partnerships Team is here to help identify potential blockers and assist with helping you connect with your new and most valuable affiliates.

If you have questions about partner recruitment or would like more information about our resources, please don’t hesitate to reach out to us at partnerships@tune.com. 

Founded in May 2024, WeCompare is a new consumer-facing comparison platform from Wag! Group. Wag! is most well-known for its on-demand dog walking app, which launched in 2015. Since that time, the brand has continued to grow and expand its offerings for the modern U.S. pet household. Backed by the expertise and technology at Wag!, WeCompare is a comparison platform providing users with an easy way to compare quotes for pet and auto insurance, with plans to expand into other verticals like home, travel, and life. Read on to discover more about this new player in the insurance comparison industry!

Q: Can you give us a high-level overview of WeCompare?  

A: WeCompare is your go-to place for the best deals in insurance and the information you need to make a great decision. As well as that, our mission is to make it a quick and easy process. Gone are the days of filling out huge, frustrating online forms — at WeCompare, you can get a quote for pet insurance, auto insurance, and more in less than 60 seconds. It really is that simple!

Q: What are the top ways you promote brands?  

A: We curate the best deals for consumers and help find consumers right at the point of a purchasing decision.

Q: What is the total reach of your audience?  

A: 700,000 — 1 million per month.

Q: Which verticals perform the best with WeCompare?  

A: Presently we are in auto insurance and pet insurance with more categories to come.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We are the largest lead generator in the pet insurance space.

Q: What’s something unique about WeCompare?  

A: We initiated in the pet space building scalable technology that provides pet parents a quote from multiple carriers in seconds. We haven taken that infrastructure and added a 21-year industry executive, and are now looking to scale quickly into other verticals, beginning first with auto insurance.

Q: Any industry trends or insights to share with brands?  

A: We are brand new in the space but lead by industry vet John Challis, who began in the lead generation space in 2003 with a career spanning stops at LendingTree, QuinStreet, Natural Intelligence, and more.

TUNE customers who are interested in working with WeCompare can request an introduction through TUNE Marketplace.

Natural Intelligence is a global leader in multi-vertical marketplaces. Their matching technology helps millions of consumers around the world make smarter, more confident buying decisions, while simultaneously enabling brands to maximize their online presence. They do so by creating trusted comparison websites that enable consumers to easily compare products and services online and form high-value relationships with the brands they choose.

Q: Can you give us a high-level overview of Natural Intelligence?  

A: We own and operate the properties Top10.com and Bestmoney.com, offering comparison pages covering 80 different service categories across five different industries — Fintech, Consumer Services, Home/Business/Health, SAAS, and Gaming. We drive high-intent traffic to our partners by focusing our marketing efforts on top generic Google and Bing keywords.

Q: What are the top ways you promote brands?  

A: PPC.

Q: What is the total reach of your audience?  

A: We see 200 million unique visits annually from about 20 different countries.

Q: Which verticals perform the best with Natural Intelligence?  

A: We have over 200 verticals but some of our legacy verticals are: CRM, Hosting, Investments, Insurance, Dating, TV Streaming, Moving, and Payroll.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: In March 2024, we launched a vertical on our Top10 property for users enrolling in online degree programs: https://www.top10.com/online-degrees/comparison. Within three months, we were one of the top aggregated sites on Google and one of the largest revenue drivers for many of our partners.

Q: What’s something unique about Natural Intelligence?  

A: As one of Google’s top 30 spenders, we have a unique relationship allowing us to understand emerging verticals prior to the uptrend.

TUNE customers who are interested in working with Natural Intelligence can request an introduction in the TUNE Marketplace.

LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America. With an agile, tech-first mindset and a dedication to delivering value, LUX has been able to build enterprise partnerships with some of the largest financial services companies in the world. LUX helps enterprises like international banks, airlines, and employee perks programs to aggregate and organize offers that resonate with their audience. In addition, they enable enterprises to create engaging partner programs with their technology.

Read on to find out if this CLO partner is right for you!

Q: Can you give us a high-level overview of LUX Rewards?  

A: We feature leading advertisers (Blacklane, Just Eat, Zoom) in front of an audience of 50+ million cardholders, via our partnerships with banks (20 million U.K. and U.S. Mastercard SME cardholders, PNC Bank), airlines (British Airways), and employee benefit platforms (NextJump and more).

Q: What are the top ways you promote brands?  

A: The top ways we promote brands:

• Mastercard SME Business — 20+ million high-spending U.K. and U.S. SME business cardholders including owners, directors and key decision makers, that spend $1 billion or more on business goods and services annually.
• PNC Bank — the fifth largest bank in the U.S., with 13 million cardholders.
• CashApp — the third most downloaded app in the U.S. with 88 million users. CashApp has seen a 98% retention rate, and 55% of its users don’t bank with any other financial institution.
• Various other banks, airlines and employee benefit platforms across the United Kingdom and United States.

Q: What is the total reach of your audience?  

A: Collectively, more than 50 million cardholders, and growing!

Q: Which verticals perform the best with LUX Rewards?  

A: Our top verticals:

• B2B SaaS Tools & Software
• B2B Goods & Services (printing, gifting, entertainment, hardware, travel)
• Nationwide B2C Retail brands (including stores)

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: NordVPN:

• £431,160 — total CLO spend driven
• £63,100 — total CLO spend driven last month
• Doubled monthly CLO transactions through our publisher channels in the campaign’s first six months

Selfridges:

• £4.04 million — total CLO spend driven
• £431 average transaction value
• 34% six-month increase in average transaction value across our channels

Q: What’s something unique about LUX Rewards?  

A: LUX Rewards is the exclusive partner for the Mastercard SME business rewards program. This gives access to a very hard-to-reach group of high-spending business cardholders — something many CLO providers do not have access to.

This fits within LUX Rewards’ wider positioning as a CLO provider with the ability to target high-spending and affluent cardholder segments beyond business customers, including airline customers in the British Airways Executive Club, and American Express cardholders with triple the regular customer’s average transaction value.

Q: Any industry trends or insights to share with brands?  

A: CLO is massively taking off in the affiliate world, as an alternative method in driving traffic both in store and to online stores. Our experience at affiliate events looks something like:

• Two years ago when we turned up, we had a few conversations with people that were familiar with CLO, but for the large part, most affiliate managers had still not heard of the concept.
• Last year, around half of the affiliate managers we spoke with had heard of CLO, but it was a relatively new concept.
• This year, we arrived in LUX gilets and affiliate managers recognized the brand and hunted us down to talk about CLO, with budgets in mind and collateral ready to go!

TUNE customers who are interested in working with LUX Rewards can request an introduction directly in the TUNE Marketplace. Questions? Click here to chat with one of our experts.

SheBuysTravel is an established, trusted, and actionable information source for women with a spirit of adventure. Millions of discerning and curious women come to SheBuysTravel each year for guidance on travel destinations, products, and experiences. SheBuysTravel writers have been there and packed that. We share the best ways to travel — with family, with friends, and solo — and the best gear to take along. 

Q: Can you give us a high-level overview of SheBuysTravel?  

A: SheBuysTravel expertise is focused on building brand awareness and crafting sales funnels that drive our audience to convert. We have successfully partnered with destinations, products and services, delivering millions of dollars in sales.

Q: What are the top ways you promote brands?  

A: Content is the foundation for all of our campaigns. From there, we promote brands and destinations via video, newsletter, social media and ad sets.

Q: What is the total reach of your audience?  

A: In 2023, SheBuysTravel reached over 10 million women across all platforms.

Q: Can you share some insights about your company’s audience and demographics?  

A: As you might guess, the SheBuysTravel audience is primarily female (68%), mobile first (72%) and range in age from 25 to 54. SheBuysTravel readers want value for their travel spend and they want firsthand personalized information. They do their homework when it comes to travel. They use multiple platforms to research destinations, products and activities.

Q: Which verticals perform the best with SheBuysTravel?  

A: Hotels and resorts perform the best followed by products in our packing lists and product guides that save her shopping time and money.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: A luxury resort engaged with us to drive a lower click-through rate than they were able to achieve directly, and to drive bookings. We have created several campaigns for this client and the most recent, which started in January 2024, delivered a 26% ROI so far.

Q: What’s something unique about SheBuysTravel?  

A: SheBuysTravel is a consumer rich content platform targeted to women AND a marketing agency that curates audiences using digital assets. This is important to our partners because we can jumpstart campaigns quickly, distribute content among multiple platforms to reach diverse audiences and pivot on a dime when needed. SheBuysTravel content is original — 90% of our 75 writers are trained journalists who write from firsthand experience.

Q: Any industry trends or insights to share with brands?  

A: Women are increasingly conducting thorough research before making a purchase. They turn to online content and social media videos to stay informed through trusted third-party sources. When we provide personal experiences and context around the brands we promote, we notice a significant increase in click-through rates and conversion rates. The narrative surrounding the products and brands is crucial.

Q: Why should brands want to work with SheBuysTravel?

A: Adding on to our response above about how we’re unique, all SheBuysTravel campaigns are customized for the client, with high-touch service, guaranteed deliverables and dedicated project management. Our team has been working together for over 10 years. We LOVE what we do.

TUNE customers can request an introduction to SheBuysTravel directly in the TUNE Marketplace.

Questions? Click here to chat with one of our experts.

Virality Boost is the original influencer content syndication network, helping brands to increase visibility, spark interest, inspire action, and drive purchases at scale. They focus on crafting syndication strategies that cover the entire customer journey and aim to break barriers in influencer marketing that traditionally haven’t worked for advertisers. Their approach is researched for maximum viral impact and cross-platform actions, leveraging the natural customer journey to deliver incremental performance.

Q: Can you give us a high-level overview of Virality Boost?  

A: Virality Boost is a transparent influencer content syndication network, specializing in large-scale influencer campaigns. We deliver campaigns that impact the bottom line and help brands achieve larger business objectives with quality, category-relevant influencers and advanced social strategies that leverage social media algorithms to increase visibility and impact.

Q: What are the top ways you promote brands?  

A: We run 25, 50, to 100 or more influencers in a single campaign within a specific time window to drive virality — demand and awareness for the brand across two platforms, depending on brand — Facebook, X, Instagram, Youtube, and TikTok.

Q: What is the total reach of your audience?  

A: Over 30 million.

Q: Can you share some insights about your audience and demographics?  

A: They span 23 categories: both male and female influencers in lifestyle, web3, auto luxury, fashion, sports, travel, auto lifestyle, family, personal finances, kids under 10, kids over 10, and more!

Q: Which verticals perform the best with Virality Boost?  

A: It depends on the brand, but generally wellness, fashion, beauty, lifestyle, unique offerings and products, sports, watch TV, and more.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: SenseofSelf.Life – we’ll have a case study ready in a couple of weeks. See a sneak peek below.

Q: What’s something unique about Virality Boost?  

A: Each campaign is spearheaded by our influencer captains. These captains are experienced influencers themselves, representing various niches within the influencer community. We diligently test our strategies, placing a strong emphasis on achieving measurable results. 

Q: Any industry trends or insights to share with brands?  

A: In today’s rapidly shifting digital landscape, where third-party cookies are being phased out, brands must prioritize and refine their attribution strategies to make well-informed budgeting decisions. Google is enhancing its AI-driven ads and testing Google’s Circle on Android, all to master social media imagery. Amazon is not lagging behind, with its decisive move towards influencer collaborations and image search features. Meanwhile, Meta’s robust pixel technology continues to set a high benchmark.

For businesses focused on driving growth and seizing market share, understanding the customer’s journey across diverse channels and platforms, particularly social media, is critical. Brands must focus tirelessly on stimulating demand, elevating awareness, and nurturing purchase intent. Clear attribution allows companies to allocate their resources effectively, ensuring each touchpoint resonates with their audience and contributes to a coherent brand narrative that fosters business growth.

In short, investing in full funnel campaigns and solid attribution models is not just about adapting to the new cookie-less era — it’s a fundamental approach to sustainably capturing consumer interest and propelling your brand forward in a competitive marketplace.

TUNE customers who would like to work with Virality Boost can request an introduction directly in the TUNE Marketplace.

Questions? Click here to chat with one of our experts.

Paylode is a leading customer perks platform helping companies launch and manage perks programs without the burden and expense of building one in-house. Paylode is like having an entire partnerships team in your corner. They vet and pre-negotiate thousands of perks offers from top consumer brands, and provide easy, no-code tools to save companies massive amounts of time and overhead. Perks programs increase conversion rates, retention, engagement, and satisfaction, while also unlocking a new stream of revenue for your company. Read on to find out more about this TUNE Marketplace Partner and how their perks platform could benefit your brand.

Q: Can you give us a high-level overview of your company?  

A: Paylode is a powerful perks platform driving customer action and retention. It’s the fastest way for companies to launch, manage, and monetize a customer perks program that rewards customers who engage.

Q: What are the top ways you promote brands?  

A: Brands are invited to apply to our marketplace and if accepted, they join 1,000+ other household names and local businesses. We then work with our clients to promote right-fit perks that are exactly what their audience wants and needs. Brands can be featured in our persistent perks centers, as well as in client-specific marketing campaigns.

Q: What is the total reach of Paylode’s audience?  

A: Our clients have a total of over 23 million users in the United States and Canada (with some of our audience in Australia, South Africa, Indonesia, and Portugal). Interestingly, nine out of 10 perk redemptions are from customers who start and end their journey within the Paylode perks center, indicating that perks customers are not coupon hunters but rather shoppers and browsers.

Q: Can you share some insights about your audience and demographics?  

A: We work with a wide range of companies, but the ones that get the most value from the system are the ones who have a lot of customers and want to give them reasons to take action — whether that’s to complete a purchase, sign up, or any other action that’s valuable to your company.

Q: Which verticals perform the best with Paylode?  

A: We focus on verticals such as insurance, residential real estate, travel & hospitality, fintech, utilities, membership apps, and e-commerce. Each of these niches come with their own audience and nuances of reaching them.

Food, travel, and home furnishings offers do well with Paylode perks customers. Users browse and search from hundreds of offers and select what’s right for them. We also match offers to campaigns, to gift customers the best deal on the web in exchange for their engagement.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: There’s no campaign too big or too small — there are infinite ways to use perks. One hospitality brand created a perks page specifically for pickleball tournament goers, adding another way to thank audience goers with a creative bundle of deals specifically for the pickleball fans.

We’re working on an upcoming movie launch with a themed perk center for the main character’s biggest fans. Collectibles, merchandise, and movie ticket deals all promote the movie.

And though it seems small, the most impactful way we help companies is by helping their customers save, both on things they need every day and in that current moment.

For example, our residential real estate clients create move-in bundles for new tenants that can help them save hundreds on moving costs like truck rentals and cleaners, making it a little easier to settle into a new place. Our insurance clients provide auto supply deals and discounts that help their policyholders save, showing them gratitude even when it’s not renewal time.

Q: What’s something unique about Paylode?  

A: “Every single company right now is figuring out how to retain their customers while driving down costs, especially in this economic environment,” said Leo Polovets, Founding Partner at Susa Ventures. “Paylode’s approach to perks programs not only addresses the rising challenges of customer acquisition costs but also provides a seamless solution for businesses to drive deeper engagement and unlock additional revenue streams.” 

Q: Any industry trends or insights to share with brands?  

A: We live in an incentive-driven economy. Customers expect rewards and personalization in 2024. Working with Paylode means taking your customer engagement program to the next level in terms of both. Paylode is building a product based on the core value of delivering measurable impact to companies for a fraction of the cost it would take to do it in-house.

Q: Why should brands want to work with your company?  

A: The magic is where we link together brands and customers at scale, and we’re adding new and better no-code features every day to enable any marketer to run a perks campaign. We have a team of 15 industry veterans and engineers building the platform, many with a decade or more experience in the partnerships, affiliate marketing, and rewards industry.

TUNE customers who are interested in working with Paylode can request an introduction directly in the platform via TUNE Marketplace. Questions? Click here to chat with one of our experts.