TUNE has completed another successful audit of its system and organization controls, assuring the availability, processing integrity, security, confidentiality, and privacy of customer data. This latest audit marks another year that TUNE has earned both SOC 2 Type 2 certification and SOC 1 Type 2 certification. 

What Is a SOC 2 Audit? 

SOC stands for System and Organization Controls, a suite of services provided as part of the reporting platform of the American Institute of CPAs (AICPA). 

Essentially, a SOC 2 audit examines and evaluates the operational controls of a business. This audit requires a company to document and adhere to comprehensive information security policies and procedures, among other responsibilities. The resulting report gives interested parties, such as prospects and customers, additional information and insight to make a decision about working with that business.  †

What Is a SOC 1 Audit? 

SOC 1 audits focus on user entities, testing their relevant internal controls over financial reporting system design and operating effectiveness. We view SOC 1 audits and other periodic third-party reviews as a valuable resource to help enhance our current product and operations, especially when they address both the TUNE platform and TUNE Pay, our payments system. 

What Is a Type 2 Report?

To earn a Type 2 report, a company must undergo testing over an extended period of time. Type 1 reports, on the other hand, test only a single moment in time. TUNE’s usual audit period for SOC 2 and SOC 1 covers 12 months, demonstrating our ongoing effort to uphold the Trust Services Principles. 

TUNE has always voluntarily pursued the more demanding and comprehensive Type 2 report rather than the Type 1 report. Type 2 reports for both audits signal that our customers can expect high standards across TUNE’s operational, data security, and privacy practices, as well as stringent change management controls throughout our software development life cycle.

Our Commitment to Our Customers

Using an independent third-party to audit these controls is an investment companies do not take lightly. A SOC audit is, by design, an intrusive, time-consuming process designed to test a company on a variety of levels, necessitating active employee engagement and diligence across a broad swath of the organization. It’s a difficult process with a valuable payoff for our customers, and therefore one we are proud to undertake. 

As with our prior SOC audits, TUNE’s auditors determined that our controls were effectively designed and followed throughout the audit period. We intend to sustain our investments in customer-centric compliance in the years to come to protect both our business and the businesses of our customers.

Relevant portions of both reports are available upon request to security@tune.com for TUNE customers as well as prospects under a current non-disclosure agreement. 

It has been another productive year for the TUNE Product Team as we continue to focus on our mission to help digital marketers build personal relationships and trust. 

2024 Product Updates and Releases

TUNE Marketplace 

2024 started off with a reintroduction of the TUNE Marketplace and a number of improvements to help make relationship building between brands and affiliates even easier through the Marketplace experience. This included the addition of a robust notification system to help keep brands and affiliates in the loop when key events take place, such as initial inquires. The system also sends reminders when a brand or affiliate may be waiting for a response. Relationship building requires timeliness, and these updates aim to keep the process moving in a positive direction.  

Google Ads integration 

A great relationship requires transparency. To help cement that concept from a tracking and compliance perspective, TUNE has become certified as an official Google click tracking partner. Customers utilizing the Google Ads platform can integrate with TUNE for a seamless link generation experience to ensure compliance with Google and industry standards.  

CPC First-Click Attribution 

Building on the transparency theme, TUNE has improved our session tracking tools to ensure cost-per-click (CPC) offers only pay out on the first click. For customers utilizing server-based postback tracking, this greatly reduces the risk of overpaying. Read more to understand how TUNE achieves this process.  

 Advanced Device Detection 

While Chromium has begun limiting the amount of information returned as part of its agent string, there may still be instances where marketers want to target audiences based on the operating system or device model they use. TUNE’s Advanced Device Detection feature gives marketers this additional insight into their audience. Once enabled, this additional data is available in reporting as well as the Advanced Targeting features. 

Microsoft Azure SSO Support 

Last year, TUNE introduced new security and trust features, including support for organizations that manage user access through Okta. In 2024, we expanded single sign-on (SSO) support to include Microsoft Azure. This helps IT staff maintain tighter controls and best practices when managing users and their access to third-party platforms. 

Additional Improvements 

Several smaller feature improvements made their way into the TUNE platform in 2024, including the ability to filter reports by partner status for more granularity when seeking program insights. 

TUNE’s Proactive Click Fraud Prevention system now surfaces deeper insight into the reasons behind potentially fraudulent activity. This includes fraud reasons from bot generated traffic to IP addresses being spoofed via VPN. 

We expanded promo code functionality to allow management via the TUNE API. This provides customers a more programmatic path to managing promo codes when integrating with systems outside of TUNE. 

Looking Ahead to 2025 

For the last several months, the TUNE Product Team has been reevaluating our core feature set and workflows with an eye toward improving the overall experience when interacting with the TUNE platform. We have spent a lot of time prototyping, asking customers for feedback, and getting a deeper sense of how our users operate day-to-day. (Thanks to everyone that has talked with us!)  

As a result, we are close to opening a beta version of a new offer experience that we believe will be more intuitive, and faster to navigate. In the end, we want customers focused more on marketing and less on the vagaries of the tools. Keep an eye out for an opportunity to help test that new experience very soon.  

Cheers to 2024 and here’s to an even better 2025! 

As we head into the madness of holidays, gift giving, travel, and possibly too much time with in-laws, it is also a time of reflection on all that has transpired in another crazy year.   

We’ve seen some big shake-ups in the affiliate world over the last 12 months. The changing economy has also changed consumer behavior, resulting in advertiser spend diminishing in certain areas and drastically increasing in others. Google has, yet again, stirred up some of the top partners in the industry. The third-party cookie survived another year. And it seems like the words “influencer” and “partnership” have been used no less than 50 million times to describe 100 million different business strategies.  

Once again, the only constant in the world of affiliate is that of ongoing innovation and evolution — or, in other words, change.  

2024: The Year of the Marketplace 

Here at TUNE, we’re happy to say we’ve been doing some innovating of our own!  

In 2023, we launched what was then called the TUNE Network based on advertiser, agency, and partner demand for a single place within the TUNE ecosystem to both discover and be discoverable.  

In 2024, we’ve seen that user base continue to grow and new partnerships take shape. We’ve also received lots of valuable feedback, which has helped us to hit a few milestones and release several enhancements and improvements over the past 12 months: 

• The number of advertisers and partners who have joined more than tripled in 2024, as did the number of active partnerships 
• Rebranded from the TUNE Network to the more apt TUNE Marketplace 
• Added carousel banners in the Marketplace and in-platform placements to drive greater partner awareness 
• Established a Partner Presentation knowledge sharing series, inviting top partners to present to our in-house teams 
• Onboarded key industry-leading publishers, networks, and brands 

It has been a great year, but we’re not done yet.  

What’s Ahead in 2025 

As we look to 2025, there are still some elite partners on our wish list (you know who you are!), and we’re eager for the next round of real-world user feedback from our Marketplace users. We are off to a great start, but we know that there is still some work to be done.  

For the advertisers out there: What does your ideal TUNE Marketplace look like? Do you prefer a more curated experience with less noise and only the partners you need? Are you hoping for more partners that best match your vertical, or perhaps your payout type?  

For the partners out there: What does your ideal TUNE Marketplace look like? More responsive advertisers? On-time payments? Easy to scale? We want to know, so don’t hesitate to send us feedback in the platform or email us your thoughts at partnerships@tune.com. 

The TUNE Marketplace is still young and agile, and our teams are eager to meet your needs. Help guide our product and process as we continue to build out the TUNE Marketplace to be the best solution for your business needs.  

AddShoppers was established in 2011 to create and acquire digital assets that save shoppers time and money, with the goal of creating a seamless connection between e-commerce brands and their customers. Their SafeOpt platform enables users to receive exclusive, verified offers from thousands of participating brands. It’s designed to enhance the shopping experience by providing time-saving solutions, eliminating the need to manually hunt for discounts.

Read on to see if AddShoppers could be the right partner for your business goals!

Q: Can you give us a high-level overview of AddShoppers?  

A: SafeOpt by AddShoppers is a revenue recovery platform specifically created to maximize conversions and decrease customer acquisition cost. By leveraging our proprietary network of 200+ million U.S. shoppers, we are able to identify more of your site traffic and serve verified offers directly to high-intent visitors that didn’t convert while on your site, even if they are completely anonymous to you. Each qualified shopper receives a SafeOpt email with a dedicated offer to help drive them back to your store. Ultimately, SafeOpt helps thousands of brands win back lost revenue and build loyal customer bases by turning browsers into buyers.

Q: What are the top ways you promote brands?  

A: Direct to inbox offers via email.

Q: What is the total reach of your audience?  

A: 200+ million U.S. shoppers in our platform.

Q: Which verticals perform the best with AddShoppers?  

A: We do really well for all traditional e-commerce brands that have a shopping cart on their site. Some of our top verticals are apparel and accessories, home and furniture, jewelry, and health and wellness.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Here are three case studies:

• Software Case Study
• Apparel Case Study
• ​​Beauty + Cosmetics Case Study

Q: What’s something unique about SafeOpt by AddShoppers?  

A: SafeOpt by AddShoppers takes on a lot of ownership on behalf of the brand. When we send out our offers, they come from our domain instead of the brand’s, helping to keep their internal emailing strategy separate and intact from unsubscribes or spam complaints.

Q: Any industry trends or insights to share with brands?  

A: Average conversion rates continue to float in the neighborhood of about 2%. This means 95–99% of all site traffic fails to convert. Typically, only 3–5% of site visitors sign up to receive brand emails.

This is the current gap we see in the market and in most brands’ tech stacks. Brands are looking for a way to get directly to the inbox of unknown and anonymous visitors while staying compliant. SafeOpt wants to help fill this gap for them!

TUNE customers interested in working with AddShoppers can request an introduction directly in TUNE Marketplace.

SmarterTravel, with over two decades of industry experience, is a trusted partner in the travel sphere. They are a team of writers, editors, and developers who love to see the world and share what they find.

With a network of 5 million dedicated email subscribers, SmarterTravel offers a personalized touch to partnerships in a competitive industry. Their audience is eager to explore the globe, with a primary demographic of US-based travelers aged 25-54.

Keep reading to discover how SmarterTravel can help your brand connect with engaged travelers ready to embark on their next adventure.

Q: Can you give us a high-level overview of SmarterTravel?  

A: SmarterTravel is a leading online travel media company dedicated to providing travelers with inspiration, deals, and expert advice.

Q: What are the top ways you promote brands?  

A: Dedicated email, sponsored editorial articles, onsite advertising, and sweepstakes.

Q: What is the total reach of your audience?  

A: We have 5 million email subscribers and 2.7 million monthly visitors.

Q: Which verticals perform the best with SmarterTravel?  

A: Travel, Travel Finance, and Lifestyle.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: Our Travel Finance dedicated emails perform strong — high click rates and conversions. Sponsored editorial articles that introduce a brand followed by a series of dedicated emails also perform well.

Q: What’s something unique about SmarterTravel?  

A: At SmarterTravel, our clients’ success is our success. Our most valuable assets are our clients and our audience. We carefully select partners whose brands align with our audience’s interests. As a small and agile team, we are committed to working tirelessly with our partners to optimize their campaign. We view our campaigns as true partnerships. We believe in open and honest communication, understanding that one size does not fit all.

TUNE customers interested in working with SmarterTravel can request an introduction by navigating to the TUNE Marketplace section of their platform.

GameInfluencer is a leading influencer marketing agency for games. They develop and execute memorable influencer marketing campaigns for game publishers, with a focus on creative campaigns, user-generated content (UGC), and influencer affiliate programs.

Find out more about this specialized TUNE Marketplace Partner in their profile below!

Q: Can you give us a high-level overview of GameInfluencer?  

A: GameInfluencer.io is a leading global platform for performance-based influencer marketing for the gaming, tech, and creative industries.

Q: What are the top ways you promote brands?  

A: We bring over 2,000 influencer channels on YouTube and other channels together with brands and games who want to reach gaming and entertainment target groups. We provide the channels with tracking links and they can promote the game in various forms on all social channels.

Q: What is the total reach of your audience?  

A: Around 100 million subscribers in total over all YouTube channels.

Q: Which verticals perform the best with GameInfluencer?  

A: Games, apps, tech, and services of all kinds like banks, insurance companies, and payment providers.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: You can find case studies here: https://gameinfluencer.com/category/case-studies/. We are doing very successful campaigns for games including Honkai: Star Rail and Enshrouded, and also recently for a bubble tea producer.

Q: What’s something unique about GameInfluencer?  

A: We are targeting the 3+ billion gamers out there.

Q: Any industry trends or insights to share with brands?  

A: If you want to reach the gamer and/or entertainment interest target group, then influencer marketing is the most appropriate channel for you.

TUNE customers who are interested in working with GameInfluencer can request an introduction in the TUNE Marketplace.

To learn more about creator affiliate programs, download our newest e-book, The Influencer-Affiliate Blueprint: Building High-ROI Creator Communities.

As we continue to expand the partnership opportunities available through TUNE, I want to bring attention to an important publisher type in partner marketing platforms: affiliate networks. FlexOffers is a Tier 1 network serving in a dual capacity of agency and affiliate with an extensive roster of advertisers, agencies, and publishers under their broad umbrella. They have a wide reach across many verticals, but maintain a particular focus on e-commerce, fintech, and affiliate program management.

Read on to learn more about them in their own words!

Q: Can you give us a high-level overview of FlexOffers?

A: FlexOffers is an affiliate network that works with over 12,000 advertisers and 65+ networks and agencies. We are a network of networks that serves as a one-stop shop for those who value convenience. Those who want all their affiliate links, payments, technology, and support services from one team need not go anywhere else.

By partnering with FlexOffers, advertisers get more incremental value by hosting their in-house program on our platform or supplementing their existing program through the Publisher Marketplace. Publishers that join FlexOffers drive more revenue through custom account management services, and platform API solutions. They also benefit from consolidated solutions that deliver all their affiliate links, payments, technology, and support services from one team.

Q: What are the top ways you promote brands?

A: We pair advertisers with the best publishers in the affiliate marketing space to deliver bespoke campaign solutions that unify multiple channels under one roof. Advertisers that are featured at FlexOffers receive premium advertising through our publisher site. Seasonal promotions are highly visible to all FlexOffers’ publishers and our blog contains featured promotions and today’s most relevant offers.

Q: What is the total reach of your audience?

A: 75,000 publishers.

Q: Which verticals perform the best with FlexOffers?

A: Retail (shoes, gifts, beauty, electronics, apparel), Health & Wellness, Travel, Financial, Streaming, and Crypto.

Q: Can you tell us about a successful campaign you’ve run in the last six months?

A: We work with multiple publisher partners and have seen great success with content, programmatic display, and fintech-related affiliates over the last six months. FlexOffers has seen amazing growth with large brick-and-mortar advertisers, brands, and unique offers.

Q: What’s something unique about FlexOffers?

A: We are a one-roof solution that offers full management to our partners. We are an agency/affiliate network. This makes us extremely unique.

Q: Any industry trends or insights to share with brands?

A: FlexOffers believes the future is bright for our industry. Publishers will continue to evolve and look to the affiliate space as a stronger source of revenue. Affiliate will work closer with other channels and begin to blur party lines. Consumer privacy will continue to play a large role on how the affiliate space grows and matures. Affiliate budgets will open if value and transparency is in place.

TUNE customers who would like to work with FlexOffers can request an introduction in the TUNE Marketplace. Not a TUNE customer? Email us at partnerships@tune.com.

Founded in May 2024, WeCompare is a new consumer-facing comparison platform from Wag! Group. Wag! is most well-known for its on-demand dog walking app, which launched in 2015. Since that time, the brand has continued to grow and expand its offerings for the modern U.S. pet household. Backed by the expertise and technology at Wag!, WeCompare is a comparison platform providing users with an easy way to compare quotes for pet and auto insurance, with plans to expand into other verticals like home, travel, and life. Read on to discover more about this new player in the insurance comparison industry!

Q: Can you give us a high-level overview of WeCompare?  

A: WeCompare is your go-to place for the best deals in insurance and the information you need to make a great decision. As well as that, our mission is to make it a quick and easy process. Gone are the days of filling out huge, frustrating online forms — at WeCompare, you can get a quote for pet insurance, auto insurance, and more in less than 60 seconds. It really is that simple!

Q: What are the top ways you promote brands?  

A: We curate the best deals for consumers and help find consumers right at the point of a purchasing decision.

Q: What is the total reach of your audience?  

A: 700,000 — 1 million per month.

Q: Which verticals perform the best with WeCompare?  

A: Presently we are in auto insurance and pet insurance with more categories to come.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We are the largest lead generator in the pet insurance space.

Q: What’s something unique about WeCompare?  

A: We initiated in the pet space building scalable technology that provides pet parents a quote from multiple carriers in seconds. We haven taken that infrastructure and added a 21-year industry executive, and are now looking to scale quickly into other verticals, beginning first with auto insurance.

Q: Any industry trends or insights to share with brands?  

A: We are brand new in the space but lead by industry vet John Challis, who began in the lead generation space in 2003 with a career spanning stops at LendingTree, QuinStreet, Natural Intelligence, and more.

TUNE customers who are interested in working with WeCompare can request an introduction through TUNE Marketplace.

Natural Intelligence is a global leader in multi-vertical marketplaces. Their matching technology helps millions of consumers around the world make smarter, more confident buying decisions, while simultaneously enabling brands to maximize their online presence. They do so by creating trusted comparison websites that enable consumers to easily compare products and services online and form high-value relationships with the brands they choose.

Q: Can you give us a high-level overview of Natural Intelligence?  

A: We own and operate the properties Top10.com and Bestmoney.com, offering comparison pages covering 80 different service categories across five different industries — Fintech, Consumer Services, Home/Business/Health, SAAS, and Gaming. We drive high-intent traffic to our partners by focusing our marketing efforts on top generic Google and Bing keywords.

Q: What are the top ways you promote brands?  

A: PPC.

Q: What is the total reach of your audience?  

A: We see 200 million unique visits annually from about 20 different countries.

Q: Which verticals perform the best with Natural Intelligence?  

A: We have over 200 verticals but some of our legacy verticals are: CRM, Hosting, Investments, Insurance, Dating, TV Streaming, Moving, and Payroll.

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: In March 2024, we launched a vertical on our Top10 property for users enrolling in online degree programs: https://www.top10.com/online-degrees/comparison. Within three months, we were one of the top aggregated sites on Google and one of the largest revenue drivers for many of our partners.

Q: What’s something unique about Natural Intelligence?  

A: As one of Google’s top 30 spenders, we have a unique relationship allowing us to understand emerging verticals prior to the uptrend.

TUNE customers who are interested in working with Natural Intelligence can request an introduction in the TUNE Marketplace.

In the performance marketing industry, real-time data can mean the difference between a successful partnership and a lost opportunity. Yet too many brands still pair business intelligence tools with delayed or incomplete data, hindering their optimization efforts at best — and completely derailing them at worst.  

In this post, we’ll explain why real-time data is a must-have for performance marketers, how TUNE Firehose addresses this need, and how customers use our solution to combine streaming data with business tools to make truly intelligent decisions. 

Business Intelligence Is Booming 

The emergence of business intelligence (BI) tools, big data, and data scientists in modern business have allowed brands to bring various departments together to see and understand their data. Just in the last 10 years, amazing strides have been made to better collect, clean, store, and display various data sets. Delegating these tasks to specialized tools and services has allowed brands to remain agile, where previously this was not possible. 

Marketers especially stand to benefit from BI tools that enable them to make data-driven decisions in high-stakes situations — for example, when optimizing and scaling million-dollar campaigns. Previously, this data was stuck in silos and distributed into multiple interfaces for consumption. This left too many marketers with gaps in their data, and no choice but to make ill-informed decisions (or their best guess) with only data assumptions to guide them. 

A Unique Opportunity in Partner Marketing 

Throughout the past few years, traditional media buys have become saturated and increasingly competitive. Facebook is full of fake posts and AI-generated images, Google SERPs are increasingly based on content created for AI, and Twitter (or X, as it’s now known) is shedding advertisers. As a result, more businesses are discovering partner marketing as an efficient, cost-effective channel for growth.  

Unfortunately, brands looking to add data-driven methodologies to their partner programs have seen limited innovation from the traditional affiliate network model.

In this model, each network dictates its own data sharing and collection policies. These policies often limit the level of granularity provided to customers and make real-time access to data difficult. And since they have the final say on who actually “owns” the data, it’s not uncommon to see networks hide or aggregate data from brands and use it for their own gain.  

While most marketing channels have data sharing and analysis tools built in (think Google Ads, Facebook Ads, etc.), the partner marketing channel has lagged. Marketing dashboards usually have limited data integrity for this channel. Brands now expect real-time data across their marketing mix; lacking it here is a limiting factor in true optimization of this profitable channel. 

TUNE’s Real-time Data Solution 

Today, all the traditional affiliate networks in the industry simply provide an API call for pulling data out of their platforms. Brands that want to access this data have had to use costly development resources to build and run extract, transform, load (ETL) scripts, which pull data out of one system and convert it for analysis and storage in another.  

The problem with this one-way approach is that it can only provide a historical view, as you are basically running a script that pulls data at a set cadence (hourly, daily, weekly, etc.). Pinging a network’s API more frequently can quickly increase server costs, which is why many brands settle for once-a-day API calls in exchange for lower server bills. This process requires constant monitoring and makes it nearly impossible to get real-time data access. 

In 2016, we took a look at how TUNE customers were using our industry-known two-way API. What we found was hundreds of customers running ETL scripts non-stop, 365 days a year. We knew there had to be a more efficient approach, so we did what we normally do when confronted with a challenge: We innovated. 

Enter TUNE Firehose, our proprietary data streaming platform, where customers can enable TUNE to automatically push every impression, click, conversion, and adjustment directly to a customer-owned database, in real time. Firehose makes it possible for TUNE to essentially create a carbon copy of every data field and event collected for this channel and deliver it to your business intelligence solution as it occurs. No waiting for results, no incomplete datasets from your growing partner marketing channel. 

TUNE Firehose Use Cases 

Firehose has been a pivotal feature for TUNE customers over the last five years. In that time, we’ve seen them employ this data streaming technology for a variety of use cases. 

After moving to Firehose, brands on TUNE can receive every data field from every impression, click, and conversion in real time. This results in more accurate insights into the channel, and no lag between digital activities and reporting reflection. 

While some brands may use Firehose for simple data warehousing and dashboarding, other customers are using this data stream to enable real-time optimization and automation. These use cases include deploying artificial intelligence to look for anomalies and automatically making changes to campaigns in real-time. 

Because the TUNE platform provides more than 90 data fields on every impression, click, and conversion, other customers choose to use this data to monitor each partner and sub-partner to power automated fraud detection and dig further into this channel than ever before. 

In Conclusion 

Traditionally, brands in the partner marketing space have had to piece together limited data and access to their network’s reporting API, resulting in delayed results in internal reporting and incomplete data models. But modern marketers don’t want their data to be held hostage; they want to quickly and easily access more datapoints than ever.   

To do that, they need a partner marketing platform that complements their BI strategy just like TUNE does. Every TUNE customer owns 100% of their data on our platform, and we don’t hide, limit, use, or aggregate this data for our own gain. Instead, we provide solutions like Firehose to empower marketers to access their data in real time and use it to the fullest of their capabilities in business intelligence tools, custom integrated solutions, and their owned and operated databases.   

If you’re a TUNE customer and would like to add Firehose to your account, reach out to your dedicated success manager or email support@tune.com.

LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America. With an agile, tech-first mindset and a dedication to delivering value, LUX has been able to build enterprise partnerships with some of the largest financial services companies in the world. LUX helps enterprises like international banks, airlines, and employee perks programs to aggregate and organize offers that resonate with their audience. In addition, they enable enterprises to create engaging partner programs with their technology.

Read on to find out if this CLO partner is right for you!

Q: Can you give us a high-level overview of LUX Rewards?  

A: We feature leading advertisers (Blacklane, Just Eat, Zoom) in front of an audience of 50+ million cardholders, via our partnerships with banks (20 million U.K. and U.S. Mastercard SME cardholders, PNC Bank), airlines (British Airways), and employee benefit platforms (NextJump and more).

Q: What are the top ways you promote brands?  

A: The top ways we promote brands:

• Mastercard SME Business — 20+ million high-spending U.K. and U.S. SME business cardholders including owners, directors and key decision makers, that spend $1 billion or more on business goods and services annually.
• PNC Bank — the fifth largest bank in the U.S., with 13 million cardholders.
• CashApp — the third most downloaded app in the U.S. with 88 million users. CashApp has seen a 98% retention rate, and 55% of its users don’t bank with any other financial institution.
• Various other banks, airlines and employee benefit platforms across the United Kingdom and United States.

Q: What is the total reach of your audience?  

A: Collectively, more than 50 million cardholders, and growing!

Q: Which verticals perform the best with LUX Rewards?  

A: Our top verticals:

• B2B SaaS Tools & Software
• B2B Goods & Services (printing, gifting, entertainment, hardware, travel)
• Nationwide B2C Retail brands (including stores)

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: NordVPN:

• £431,160 — total CLO spend driven
• £63,100 — total CLO spend driven last month
• Doubled monthly CLO transactions through our publisher channels in the campaign’s first six months

Selfridges:

• £4.04 million — total CLO spend driven
• £431 average transaction value
• 34% six-month increase in average transaction value across our channels

Q: What’s something unique about LUX Rewards?  

A: LUX Rewards is the exclusive partner for the Mastercard SME business rewards program. This gives access to a very hard-to-reach group of high-spending business cardholders — something many CLO providers do not have access to.

This fits within LUX Rewards’ wider positioning as a CLO provider with the ability to target high-spending and affluent cardholder segments beyond business customers, including airline customers in the British Airways Executive Club, and American Express cardholders with triple the regular customer’s average transaction value.

Q: Any industry trends or insights to share with brands?  

A: CLO is massively taking off in the affiliate world, as an alternative method in driving traffic both in store and to online stores. Our experience at affiliate events looks something like:

• Two years ago when we turned up, we had a few conversations with people that were familiar with CLO, but for the large part, most affiliate managers had still not heard of the concept.
• Last year, around half of the affiliate managers we spoke with had heard of CLO, but it was a relatively new concept.
• This year, we arrived in LUX gilets and affiliate managers recognized the brand and hunted us down to talk about CLO, with budgets in mind and collateral ready to go!

TUNE customers who are interested in working with LUX Rewards can request an introduction directly in the TUNE Marketplace. Questions? Click here to chat with one of our experts.

As third-party cookies continue to disappear and session tracking windows tighten, the risk to marketers of overpaying for cost-per-click (CPC) campaigns grows. If your CPC offer relies on cookies, then you could be paying for multiple clicks in a single session. With TUNE’s enhanced session tracking capabilities, customers can rest assured that their CPC offers will pay out only on the first click, saving both budget and time spent manually reconciling clicks at the end of the month.

How TUNE Tracks First Click and Subsequent Clicks in a Session

TUNE now offers a future-proof method to track first and subsequent clicks within a session without depending on third-party cookies.

For CPC offers with postback tracking enabled, TUNE determines the first click by creating a server-side user session that is checked against on every click. When subsequent clicks occur, TUNE forwards them directly to the destination URL and attributes potential conversions only using first clicks.

This method ensures that customers running CPC offers will pay out only on the first click, and all subsequent clicks will be demonetized.

How to Pay Out on First Clicks Only for CPC Offers

This setting is automatically enabled platform-wide for customers running CPC offers. Customers can then apply this behavior to individual CPC offers with postback tracking from the Offer Tracking Settings page (Offer Page -> Tracking Panel).

By enabling this setting, you can easily ensure that you only pay for unique clicks, and demonetize all subsequent clicks in a user session.

We’re always looking for ways to help our customers make the most out of their partnerships. If you have questions or feedback, we’d love to hear from you! Reach out to your dedicated Customer Success Manager or email TUNE Support at support@tune.com.