Peter Hamilton, CEO of TUNE and Alex Austin, CEO of Branch.

It is our mission to invent the future of marketing technology.

From the days of our founders Lucas and Lee Brown bootstrapping our performance marketing product, to the first app download we tied to advertising, to the present of working with the top digital companies in the world, this has been the most exciting ride I could imagine. What began as a small industry of performance tracking, became an industry of attribution and measurement that is now vital to nearly every marketing team and the businesses they support.

At TUNE, we were fortunate to take part in inventing that industry as the first to bring measurement to mobile app marketing, and it has been our great pleasure to serve the needs of marketers as they discovered new paths to growth through the birth of mobile marketing. Today marks the beginning of a new era for marketers. One where the consumer experience, privacy, measurement, and advertising are all coming together, representing a major step forward for our industry.

Which is why I am excited to announce that Branch is acquiring TUNE’s Attribution Analytics, in what I believe to be a monumental move for both our customers and our company.

It is no secret that our team building and supporting attribution has fought with one hand tied behind their back for years. Our lack of Facebook partner status made it incredibly difficult to win the total market. In spite of it, what our teams at TUNE were able to accomplish these last seven years in mobile measurement is nothing short of amazing. I am beyond proud of our teams’ Herculean efforts, with a die-hard focus on customer success, privacy, and unmatched flexibility.

Today, we begin the road to combining the grit and expertise of our team with a company that I have come to genuinely admire. As I’ve had the opportunity to get to know Alex, the CEO of Branch, I began to see a vision that is the most logical next step for TUNE attribution, and a partner that shares our values of innovation, transparency, and excellence to each other.

Branch has an incredible path forward. Not only are they capitalized beyond belief, but they are laser-focused on solving the problem of consumer experience across apps and how those environments connect to web and across devices. We fundamentally agree with Branch that the consumer experience must be the foundation of measurement, not a bolt-on addition as we and other attribution providers have attempted in the past. Branch deep links have already been adopted by thousands of companies across the Internet, which means Branch is able to connect users to content across platforms at a scale that no new player can hope to match.

Yet, Branch was still missing one key component of this future — the deep connections and expertise in the advertising and attribution space that we built over the past seven years. Though Branch took a clear plunge into attribution and measurement over a year ago, on their own it would simply take too long to build the nuanced technology marketers need, and the team DNA it takes to fully support those needs.

That is where TUNE comes in. Our Attribution Analytics product and team are like a booster shot of martech/adtech advantage, a combined approach that I believe will be absolutely unstoppable.

I expect this news to be frightening to competition in the space, with sellers trying to spread uncertainty and panic (apologies in advance for marketers’ inboxes). The reality is that the combined engineering efforts of Branch and TUNE over this next year will exceed the market’s expectations, while maintaining every current use of both products. We take our commitments to customers extremely seriously.

Over time we will build our capabilities together on one central stack, with the Branch platform as the foundation, but in a matter of weeks, TUNE customers will gain access to more features, products, opportunities, and human resources than they have ever had before. Both teams spent the time working through every scenario to make sure customer experiences are seamless and access to new capabilities are expedient.

What does this mean for TUNE going forward?

This acquisition means that TUNE has two successful futures. One where our team and tech join forces with Branch to create the future of measurement and consumer experience and one where we take our vision for our flagship product, HasOffers, to the next level. We will continue to operate HasOffers as a separate entity, directing even more time and resources toward its success.

With the major cash infusion from this acquisition, we will pursue the performance marketing industry in a new way, evolving how marketing relationships are managed. As we pursue that vision, we plan to partner heavily with measurement providers such as Branch to connect performance marketing to outcomes, across platforms and devices.

Marketing partnerships are evolving faster than ever before. Marketing teams build their own unique partnerships today in order to find scale beyond typical ad platforms and networks. The same is true for networks themselves as they search the corners of the earth for new publishers and traffic sources. Everyone managing a large number of marketing partners needs a better, more automated platform to manage everything. What’s more enticing is the category of partner management itself growing beyond traditional affiliate and referral relationships to incorporate influencers, resellers, BD partners and more. It is a space we have the perfect experience and technology foundation through HasOffers to win.  

Through this acquisition by Branch and our future partnership together, our teams now have the ability to achieve both visions, something we could not easily do before. For all those at TUNE who are joining Branch and for all those staying on to pursue HasOffers partner management, you can expect us to keep that original mission to invent the future of marketing technology.

I commit to you that the people of TUNE will stay grounded and thoughtful throughout this time. We will listen to your real needs and invest in your success. We will be your biggest cheerleaders and your most trusted partners regardless of the T-shirt we wear.

Thank you! Thank you to our customers who made all of this history and future possible. Your support has meant more than you will probably ever know.

Onward,

Peter Hamilton

CEO, TUNE

At TUNE, we continue creating new opportunities for digital marketers and their advertising partners to optimize ROI.  This will be a central theme of Postback 2018 and remain our primary focus moving forward.  Today we’ll share a snapshot of what we’ve launched, the differences we’re making for our customers, and what’s on the horizon for the rest of this year.

First Things First: #Postback18

If you haven’t already registered, time is short.  The big event will take place this Thursday and Friday in Seattle and features an outstanding lineup of tech industry luminaries, thought leaders, and entertainers.  For additional information on the agenda and who’s attending, check out our Postback page here.  

Forward Progress

As a measurement company with deep expertise in attribution and analytics, we emphasize customer-first thinking in everything we do.  It’s how we’ve established our track record of success among many of the world’s biggest brands.  It’s also the driving force behind the product launches and upgrades we’ve recently brought to market, including:    

Reinstalls reporting.  In May, we were the first company to integrate the updated Apple Search Ads Attribution API and accurately measure app redownloads.  This enables TUNE customers to measure the difference between a new and returning app user, and as a result helps marketers tailor their efforts based upon specific acquisition and retention goals.  The same capabilities are available for Android apps. A deep-dive of our research on this game-changing capability is available here: App Reinstalls: A Sleeping Giant in Mobile User Acquisition.  (Quick preview: a surprising 42% of installs are reinstalls.)

TUNE Links.  We’ve been in the links business since our company was founded over nine years ago.  Today, our solutions continue setting the standard for cross-screen, cross-platform measurement.  Recent advances have centered on improving workflows, starting with a simpler way to route users to the best possible experiences, whether or not users have a particular app installed.  Additional background info is available at tune.com, including how to create a TUNE Link and The TUNE Guide to TUNE Links.  Stay tuned for more in the months ahead. (We know it’s a pun.)    

Event attribution windows.  Customers now have more control in determining which conversions should be credited to partners, and which — absent more recent paid engagement — should be treated as organic. Configurable attribution windows help reduce discrepancies with partners and more accurately reflect ROI.  Additional details on this feature are available here.

Data visualization updates.  Based on customer feedback, we recently released multiple data visualization and graphing improvements to our Actuals Report.  These updates add depth to campaign and marketing performance insights and include: table filtering, the ability to graph multiple metrics at once, interval graphs, and new cumulative data views, among others.  Customers can log in to the tune platform to learn more about how to put these features to work.  

Improved fingerprinting.  All TUNE customers have been updated to a more granular and rigorous fingerprint attribution model.  This new model improves our ability to reconcile device information in cases where fraudulent activity is suspected.  One of the best features of this fraud detection methodology: there’s no development work required by TUNE customers to implement it.  

Facebook attribution reporting.  Customers can now view Facebook aggregate app install performance data in their Attribution Analytics Actuals Report. This data includes impressions, clicks, installs, paid events, and revenue, whether or not customers have the Facebook SDK installed. This change is providing a more streamlined process for comparing data from Facebook and TUNE attributed partners in one interface, freeing precious time to focus on optimizing growth. For more on the benefits of this update and how to get started, check out our technical documentation.

GDPR.  The long-awaited regulation has officially entered its enforcement phase.  As you’re likely aware, a key element of the General Data Protection Regulation (GDPR) is letting end users choose what happens to their personal data, also known as “The Right to be Forgotten.”  To help TUNE customers adhere to the requirements of GDPR, we’ve introduced new, configurable data retention policies, new hashtag policies, and more. For a quick refresher on these and other changes, including requirements for data sanitization, IP obfuscation, log-level data, cookie consent, and other privacy policies, check out our GDPR page.  Customers can also reach out to their CSM or contact TUNE support at any time.       

Also: The TUNE Certified Partner Program.  Earlier this year we announced five additions to our Certified Partner Program.  AdAction Interactive, Affle, Dynalyst, GlobalWide Media, and Nswitch join a growing community of advertising partners who have completed our certification process and implemented mobile marketing best practices.  The Certified Partner Program helps marketers find trusted advertising partners while promoting more transparency throughout the digital marketing industry.  It’s a win-win.

To Be Continued

Our roadmap is filled with innovative solutions to many of today’s biggest marketing challenges.  Looking ahead, we’ll continue defining new expectations for links, a category in which we’ve long held a competitive advantage.  We’ll also remain at the front of our field in reporting, web and app attribution, and more. It’s going to be an outstanding second half of the year.  

To our current customers, thanks for joining us.  It’s only getting better. And to those considering whether or when to hop aboard, we’ll do all we can to make it worth your time and energy.  For a demo or to learn more about how to put TUNE to work for you, drop us a line.  You’re the reason we’re here.  

In 2015 alone 3.3% of the global population (244 million people) migrated to a new country, seeking better work or education opportunities, fleeing war or persecution, or escaping food insecurity and environmental degradation. With another 750 million people migrating inside countries every year, the total number of global migrants tops a staggering 1 billion people. We’re proud to be doing our small part to help make millions of journeys a little easier for men, women, and children the world over.

Making a Difference for Millions

As part of our partnership with IOM through the TUNE Cares program, we’ll be helping promote the global launch of MigApp and drive user adoption efforts. We’re also providing the IOM team with full access and dedicated product support to the TUNE Marketing Console on a pro-bono basis throughout 2018. IOM has a goal of reaching 1 billion migrants and 1 million MigApp downloads in 2018 — an ambitious goal for any app, and a challenge we’re excited to help take on.

Our most cherished company value is to ‘be excellent to each other,’ which means supporting our colleagues and the global communities in which we live and work. We believe deeply in the United Nations IOM mission and are honored to provide leading mobile marketing practices and technologies that will further their mission to assist those in need of migration information and services.

— Peter Hamilton, CEO of TUNE

That’s because TUNE isn’t just about marketing software. We’re also about giving back to the communities in which we live and work. As cliché as it sounds, we’re Golden Rulers; we firmly believe that doing good will spread good, and that giving back to our communities benefits us all in the end. (It’s even there in our top company value: “Be excellent to each other.”) Our TUNE Cares program is the manifestation of this belief.

The heart of TUNE Cares is our mission to support local communities through volunteer opportunities, community engagement, fundraising events, and other humanitarian initiatives. In today’s connected and connectable world, that local support translates to global philanthropic efforts. From spending time with Holocaust survivors in Tel Aviv, to feeding the homeless in Berlin, to nurturing the creation of the beacon charity app Samaritan here in Seattle, TUNErs are passionate about doing their part to add a little good to the world.

TUNE’s commitment to community is one reason so many of us are proud to work here. And the United Nations’ commitment to changing lives reminds us we’re all part of a global community. We are so incredibly humbled that our technology is able to make a positive impact beyond our industry and borders.

— Ben Golden, General Counsel of TUNE

Our partnership with the International Organization for Migration and MigApp provides the biggest opportunity to date for TUNE to make a difference for millions of people around the world. So you can understand if we’re more than a little excited.

MigApp supports IOM’s mission of making safe, orderly migration a reality for individuals and families worldwide as they embark on arduous, lengthy, and sometimes dangerous journeys. The MigApp mobile app helps migrants make informed decisions and provides vital, potentially lifesaving information, including remittance comparison, emergency notifications and alerts, travel and location information, consular connections, news, specialized services, peer-to-peer contact options, and more.

Screenshots from MigApp, a mobile app created by the UN to help migrants before, during, and after their migration journeys.

In addition, data from MigApp will drive critical research and future migration-related programs, as well as help IOM be more proactive in recognizing and responding to migration issues as they emerge.

With the number of global migrants continuing to rise each year, services and data like those provided by MigApp will be essential in the struggle to create a safer, more humane, and more welcoming world for everyone.

More information on MigApp

You can download MigApp at no cost for both Android and iOS.

Read the full press release for more information on our partnership with IOM and MigApp.

Visit the International Organization for Migration website to learn more about its mission and programs.

Two years ago at Postback, TUNE launched the Certified Partner Program to set the standard in the industry for mobile marketing best practices. This program has been a true success in guiding marketers to find trusted advertising partners while promoting more transparency within the industry. Constantly evolving, the TUNE Certified Partner Program and its requirements have progressed to ensure relevance and alignment with developing industry best practices. Subsequently, to maintain the integrity and quality of the program, TUNE does annual and on-demand certification compliance reviews to confirm that all existing Certified Partners continue to meet all program requirements.

Last Friday during Postback 17, we proudly announced our newest Certified Partners: Jampp, Tapjoy, Taptica and YouAppi.

“It’s exciting to welcome Jampp, Tapjoy, Taptica, and YouAppi to the Certified Partner Program,” said TUNE CEO Peter Hamilton. “By qualifying for the program, they have proven to marketers and the mobile advertising community that they believe in the importance of transparency and their commitment to abiding by the industry’s highest standards. I thank you for your dedication to making the industry stronger and helping to instill confidence. Congratulations!”  

About the certification process
Attaining Certified Partner status is no easy feat. The rigorous certification process to meet the 15 requirements goes above and beyond typical expectations of advertising partners. Some of these conditions include passing ad spend, publisher and campaign data, as well as in-depth vetting by multiple TUNE Marketing Console customers. It’s true that becoming a Certified Partner takes a great deal of dedication and hard work; however, the payoff is worth the hassle. Marketers are taking notice and leveraging the program to help make decisions regarding the advertising partners they choose to work with.

Keeping the best interests of marketers in mind, the Certified Partner Program has been praised for its ability to signify quality. “As a performance-driven marketer navigating countless marketing sources on a constant basis, I need tools and frameworks to help me make intelligent decisions to achieve my spend and ROI goals,” said James Peng, Head of Mobile & Social Acquisition at Match Group. “The TUNE Certified Partner Program helps establish objective mobile marketing standards, making it easier for marketers to find trusted ad partners.”

Jampp, Tapjoy, Taptica, and YouAppi have proven their dedication to upholding to the strict standards required to be a Certified Partner. Ultimately, this gives marketers more visibility and trust into the advertising partners that can best help them meet their marketing goals.

“As a leading mobile ad platform, our mission is to provide transparency, trusted performance, and advertising best practices for mobile marketers,” said Shannon Jessup, chief revenue officer of Tapjoy. “That is why we are extremely proud to be recognized as a TUNE Certified Partner and will continue to deliver the quality and performance that marketers deserve.”

“We’re honored to be recognized as a TUNE certified partner,” said Leo Giel, CRO of YouAppi. “As a leading mobile growth marketing platform for premium mobile brands, we enable marketers to identify and engage with their most profitable customers. The validation earned as a TUNE Certified Partner provides prospective partners and customers with the added confidence that YouAppi will deliver marketing performance on time and within budget.”

With the addition of Jampp, Tapjoy, Taptica and YouAppi, we now have 28 total Certified Partners.

Become a TUNE Certified Partner!
If you are an advertising partner who would like more information about becoming a TUNE Certified Partner, visit our Certified Partner Program page.

Just when when marketers thought they were getting a handle on mobile, everything is changing.

Guest Speaker: Julie Ask
Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals, Forrester

Ten thousand developers are working on Facebook bots so companies and customers can chat like friends. Artificial intelligence is driving personal digital assistants that will book flights, reserve hotel rooms, call a Lyft or Uber, get great dinner reservations, and maybe even find the perfect date. Amazon is shipping smart tools that re-order products automatically, or with the push of a button, and Google is jumping in on the action.

And some of us just got good old-fashioned email and SEO down pat.

Register for Webinar Featuring Forrester and Guest Speaker Julie Ask
Join guest speaker, Forrester VP and Principal Analyst Julie Ask, (and me) for a 60-minute webinar on what these new technologies mean for marketers, what’s hot and what’s not … and what you can safely ignore for a few years.

What can’t you ignore?

Mobile is now normal and the locus of innovation is shifting.

The app-driven ecosystem with user interfaces painted on glass is done, understood, and fully exploited by market leaders (although not yet fully adopted by all market players). Now the leading — or bleeding — edge is moving on to deep learning, machine intelligence, and messaging bots that deliver services and accomplish tasks in a state of continuous partial productivity. That innovation is taking place on traditional mobile devices, sure, but also on new atmospheric technologies such as Echo, wearable technologies such as Apple Watch, smart matter technologies such as Nest, and immersive technologies such as virtual reality.

Speaker: John Koetsier
Mobile Economist, TUNE, and contributor at Forbes, Business Insider, VentureBeat

Want to know more? Join us to explore what these mean for the future of mobile, the future of marketing, and the future of pervasive ecosystems of always-on services.

What you will learn:

• Which new technologies are the future of mobile
• Emerging trends such as deep learning, machine intelligence, messaging, wearable and immersive experiences
• What these new technologies mean for mobile marketers

Julie Ask is not just one of the world’s pre-eminent mobile analysts. With an engineering background, she has the technical chops to understand the changes that are sweeping into marketers’ worlds. And, after consulting with hundreds of clients across retail, travel, banking, insurance, CPG, and healthcare spaces, she knows how to translate data and technology into actionable marketing strategy.

The webinar is on Wednesday, June 29 at 1PM EDT, 10AM PDT. Reserve your spot here.

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If you’re anything like the talented app marketers we work with, May flew by in a blur of optimizing marketing campaigns, measuring analytics, and improving performance. So we compiled this recap of the top mobile news articles you could have missed while you were busy creating killer app marketing campaigns. Read below for the five blog posts that our readers loved most; it’ll be like you never missed a thing.

Webinar: Leverage Data to Improve Your Mobile Marketing Campaigns

In our newest webinar, you’ll learn what the best marketers look for when analyzing data, actionable tips for creating targeted customer experiences, how major brands are turning data into a competitive advantage — and how you can, too. Make sure you register for your front-row seat to hear from Michael Brooks, Global Director of App Advertising at AOL/Verizon; Raji Bedi, VP of Marketer Products at Krux Digital; and Kelly Mullins, Head of Programmatic Partnerships at TUNE.

What You Need to Know About Google Analytics 360

Google Analytics recently announced the introduction of their Google Analytics 360 Suite. If you’re still not sure what this is and what it means to you, you’re in good company! In this blog post, your friends at TUNE break it down for you. Read the article for a recap of the entire suite of tools that Google is calling “an enterprise-class solution for a multi-screen world.”

Your Travel Guide to Seattle and Postback’16

The mobile event of the summer is fast approaching, so why not make a little weekend vacay out of it? Bookmark this infographic for the best restaurants, activities, and attractions to explore in Seattle. The only thing better than an epic time at Postback? An unforgettable weekend right after.

Have You Heard About the New Mobile Event Series in Seattle?

TUNE Mobile Connect is the series for digital marketers, mobile strategists, builders of mobile, and the mobile obsessed that want to connect and talk about mobile. Readers couldn’t say enough about our latest event — but you didn’t miss your chance to see for yourself! Our next Mobile Connect is happening June 9 at 4:30 p.m. Check out our recap of the last event, then sign yourself up for the next one to sample some local brews while connecting with industry insiders.

3 Questions on Mobile Game Marketing Strategy

According to PocketGamer’s new list of “Top 50 Mobile Game Developers,” half of the top game developers work with TUNE to master mobile marketing for their uber-successful games, including six of the top 10. So what burning questions do these game app marketers ask? Here are just three of them, answered by game app marketing pros on a recent webinar.

. . .

These recaps only come around once a month, but we’re posting new mobile marketing articles for you almost every single day. You can make sure you never miss an industry update by signing up for mobile marketing updates, which will get you the hottest articles, latest trends, and expert insights delivered straight to your inbox.

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In April, mobile marketers engaged in lively discussions about mobile gaming, mobile ad blocking, mobile minutes, and mobile mistakes. We’ve compiled the top five blog posts readers visited last month so you can amp up your app marketing arsenal, starting with…

1. Conquer the 10 Most Common Mobile Marketing Mistakes

Get your mobile game face on and make sure you’re in the winners circle of mobile strategy with this colorful eBook: “Game On: Conquer the 10 Most Common Mobile Marketing Mistakes.” Download to understand key pitfalls and strategies you can use to stay ahead of the game.

2. What You Need to Know About Google Analytics 360

One month ago, Google Analytics announced the introduction of their Google Analytics 360 Suite. If you’re still not sure what this is and what it means to you, this article breaks down the entire suite. Read this blog post for everything you need to know about Data Studio 360, Optimize 360, Tag Manager 360, Attribution 360, and Audience Center 360.

3. The Secret Weapon of Top Mobile Game Developers

PocketGamer recently released its list of the “Top 50 Mobile Game Developers,” and we were proud to see more than half of the companies appearing on the list work with TUNE to master mobile marketing for their uber-successful games, including six of the top 10. Read this blog post to learn about their secret weapon in mobile gaming success.

4. Say “Hello” to the Best and Fastest Customer Service in the Biz

If you ever find yourself looking for reliable customer support, you want to meet this team. Our TUNE customer service team consistently approaches 100% customer satisfaction ratings and breakneck email response times. Watch this fun video to find out more about who TUNE customer service is, why we care, and how we’re doing.

5. Mobile Minute: Mobile-Engaged Customers 2x More Valuable Than Loyalty Club

Our mobile minute video series features weekly one-minute insights from our Mobile Economist, John Koetsier. View this clip to uncover why app users are even more valuable to brands than their loyalty club members.

. . .

If you’re a mobile marketer, we know you’ve got a lot of work to do optimizing campaigns, driving ROI, and climbing to the top of the app store. You can save yourself some time by signing up for mobile marketing updates, where the latest trends, insights, and product updates will be delivered straight to your inbox on the reg.

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Last month, readers weighed in with an unprecedented number of comments about apps in gaming, apps in the election, and even apps in our new Mobile Minute video series. Below are the top five most popular mobile marketing articles in March, as chosen by our favorite marketers in the biz: our readers.

Free Webinar: Pro Tips for Conquering Gaming App Marketing

Don’t miss this dream team of pro gaming marketers who are combining forces on April 19 to help you acquire more users, stand out in the app store, and increase your ROI. Register today to attend the live event, or to grab yourself a copy of the slides for future reference.

Drive More Downloads by A/B Testing Your App Store Assets

App Store Analytics’ powerful new beta release, A/B Testing, allows you to test your app’s title, icon, screenshots, videos, and description to determine which versions of your assets drive higher conversion and downloads. Read how to launch the feature for yourself.

10 Basic App Marketing Terms for Mobile Beginners

Get the lowdown on 10 essential app marketing terms that every mobile marketer should know, without getting bogged down in technical definitions. This is an article you’ll want to bookmark.

Step Right Up: Get Something for Nothing

Everyone loves something for the low, low price of free. Check out this article to snag yourself a free TUNE Marketing Console Account to boost your app’s app store ranking with App Store Analytics, measure the effectiveness of your mobile ad spend with Attribution Analytics, and engage your users with In-App Marketing.

10 Things You Need to Know About Mobile Marketing in 2016

The web and mobile are converging, mobile ad blocking is on the rise, and app download rates are stagnating. There’s a lot to keep up with in 2016, and falling behind could have major repercussions for your app’s success. Read this article for the major mobile marketing trends of 2016, and what you can do about them.

. . .

Did you come across any must-read mobile marketing articles last month? We’d love to hear! Tell us in the comments below.

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You over there — we see you. Clocking a few extra hours studying TUNE products, answering questions for your team members about how to measure campaigns, making adjustments here and there to meet your performance targets. All that mastery shouldn’t go unrecognized. That’s why we created the TUNE Qualification Program, where dedicated marketers like you can join an elite class of TUNE Qualified users.

What Is the TUNE Qualification Program?

It’s a program where best-in-class marketers study, learn, and test their expertise of the TUNE products they use every day. Through the TUNE Qualification Program, you can prove your expertise with a personalized badge that can be proudly displayed in your email signature or LinkedIn profile. Hundreds of companies use TUNE — they should know a TUNE expert when they see one, right? Through studying and passing the qualification test, you’ll also be sure you’re using TUNE products to the fullest and getting the most out of your data.

“We’re thrilled to be able to offer our marketers a way to differentiate themselves as product and industry experts,” said Laura Preble, TUNE’s Training Manager.

How to Become TUNE Qualified

Users of TUNE Marketing Console and HasOffers by TUNE can earn badges for each product they use, leading up to the uncontestable honor of TUNE Qualified user. Check out the website to select your course, and either take the test right away, or check out a series of learning materials to improve your product knowledge and earn your honors. You’re one step closer to your qualification already!

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Mobile marketers are more data-driven than ever before. Data is critical to understanding where customers are coming from, who they are, and how you can crush your performance goals. But have you mastered the three basic reports every marketer should know, love, and leverage?

Over the next few weeks, we’ll be diving into these three powerful tools. If you want a sneak peek, download our white paper, “3 Basic Reports Every Mobile Marketer Needs to Master.” This week, let’s take a look at the broadest window into campaign data: the Actuals Report.

The Actuals Report

What it shows

The Actuals Report displays ad impressions and clicks, then links the traffic source to installs, opens, events, revenues, publishers, and more. The report can be segmented by app, partner, campaign, country, region, and day, to name a few. It can also filter by device type, platform and OS. 

What it looks like

Below is a screenshot of a fictional music app called MobileMusic, measuring clicks and attributed installs associated with a particular publisher and partner campaign.

How it can skyrocket performance

Through the Actuals Report, you can identify the total clicks and installs on a daily, weekly, or monthly basis, enabling you to establish benchmarks and make responsive adjustments. You can also use the report to determine the revenue associated with a particular partner, agency, or region, to identify top performers and allocate spend accordingly.

There are a multitude of other uses and ways to slice data within the Actuals Report. So many, in fact, that we created a white paper to give you an in in-depth look into the Actuals Report and a few essential others. It’s the perfect tool for transforming loads of data from something to trudge through, to something to leverage and even master.

Download your own copy of “3 Basic Reports Every Mobile Marketer Needs to Master.”

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Even though people are spending more time in apps than ever before, the sad truth is that for the average mobile app, only 5 percent of users are still using the app six months after downloading it. New research reveals that mobile games get the worst of it — they experience a faster drop in user engagement within three months of their installation than other kinds of apps.

Effectively engaging the users you already have can not only drive revenue, but boost loyalty and provide a whole host of additional benefits. Join us to learn more about this hot topic. TUNE is partnering with Adweek for an upcoming webinar, “Engagement is the New Acquisition: Get More Out of Your Mobile App Marketing.”

Join TUNE experts for the latest trends, tips, and tricks, and become a pro in no time. You’ll hear from Mobile Economist John Koetsier and Director of Marketing Automation Dan Koch on Wednesday, March 23 at 1 p.m. (ET). This webinar is free to mobile marketers and will discuss:

• How to manage performance and measure the effectiveness of mobile marketing campaigns
• Everything you need to know about attribution analytics, app store analytics and in-app marketing
• What successful companies are doing to serve customers better, increase loyalty and boost profitability

Get your game plan ready for a strong second quarter of 2016. Register today!

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February was a pretty kick-ass month for TUNE. We learned how to make pancakes and awesome mobile games with gaming company WG Cells (see our video documenting it here). We saw registrations flood in for Postback, the mobile event of the summer. And we saw your comments, likes and shares for the blog posts that resonated most with you. Read below to see our readers’ top five favorite blog posts from February:

1. You Can Now Measure Google Search for Apps

The good news: you can now search for (and install) apps using Google Search. The great news: Google is making the search results completely measurable. Learn all about how to measure which app installs come from Google Search.

2. Making the Second Move: 3 Steps to Engaging New App Users

For the average mobile app, only 5 percent of users are still using it six months after download. Here are three key steps to engage your users and avoid abandonment.

3. The 7 Deadly Sins of Performance Marketing

After working with hundreds of ad networks, we’ve seen what works… and what really doesn’t. Download our free white paper, “The 7 Deadly Sins of Performance Marketing,” to make sure you aren’t making the most common mistakes among ad networks.

4. Measure Facebook for Fresh User Insights

Mobile marketers consistently tell us that Facebook accounts for a huge chunk of their app installs. So it’s essential to see exactly how many users come from Facebook ad campaigns, their engagement and lifetime value. Read our post to learn how to simplify Facebook attribution for all of your campaigns.

5. Introducing 2016 City Tour Dates for Mobile Marketers

TUNE is coming to a city near you! Spend a day with us learning from mobile marketers at companies like Google, Phunware, Supersonic and Ad Colony, then mingle over happy hour. We’re coming to seven cities, and if you’re fast, you can still claim a seat at one of them. Click the link above to see a preview of this year’s line-up and to register today.

Like what you see? Check out “10 Things You Need to Know About Mobile Marketing in 2016” or download our latest report, “Mobile Ad Blocking 2016: Ad Blocking App Installs Just Spiked 3x (Here’s What Marketers Need to Know).”

Tell us in the comments below — what was your favorite mobile marketing insight in February?

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