Hi Kurren,

Mobile web apps would certainly be a lower-level solution, but we think it has its costs as well. Beyond the popular debate about whether/when HTML5 apps will animate and handle as smoothly as native apps, native apps also provide the benefit of storing user payment data more efficiently and more securely than mobile web apps. This is particularly crucial to ecommerce app developers, whose objective is to bring users back into an app and clicking “buy” in as few steps as possible. Until HTML5 apps can address both of these concerns definitively, it looks like native will be the platform of choice in the near-mid term future.

Thanks for your interest in the article! Are you building an app that might use deeplinking?

#justsaying