https://www.tune.com/blog/demystifying-cross-device-attribution/ Performance Marketing Platform Fri, 16 Sep 2022 15:17:21 +0000 hourly 1 https://wordpress.org/?v=6.7.1 https://www.tune.com/blog/demystifying-cross-device-attribution/#comment-3939 Wed, 21 Jan 2015 23:43:00 +0000 https://www.tune.com/blog/?p=21177#comment-3939 Getting insights into cross-device attribution is hugely important! You summed it up perfectly in that last line, it’s a win-win-win for advertisers, ad networks, and consumers. Coming at it from a marketing perspective, it’s really valuable to know if an ad that you are running on a tablet or even desktop actually leads to a download on a phone. This can help inform where you run your ads, what type of ads you run, and the actual ads themselves. I’ll be curious to see how cross-device attribution will change in the coming years. It seems like phones keep getting bigger and tablets keep getting smaller. I don’t see cross-device attribution becoming any less important, but it will be interesting to see how it evolves.

]]>