Comments on: Facebook Promoted Post Pricing Seems Variable

By: Grant Gannon

Grant Gannon — Thu, 07 Mar 2013 18:46:00 +0000

Found this on Google and wanted to weigh in. For $30 I am seeing a variation of max reach between 1700 and 4100 fans between two admin accounts on a page I manage. Very strange.

By: Dan Wilkerson

Dan Wilkerson — Fri, 18 Jan 2013 14:37:00 +0000

In reply to Peter Hamilton. We were promoting a ton of different post types at that time. Looking back, it's simple to see now that their pricing was fluctuating so much because of inventory - price is based on available impressions, which are limited, so a sudden jump in interest in the posts could cause the price to go up.

By: Peter Hamilton

Peter Hamilton — Wed, 16 Jan 2013 18:08:00 +0000

In reply to Penelope. I'd say it really depends on what you are promoting and how likely others are to share that content. Also, what is your goal? To grow your community?

By: Peter Hamilton

Peter Hamilton — Wed, 16 Jan 2013 18:06:00 +0000

In reply to Dan Wilkerson. That is pretty crazy Dan. Sorry to hear that. What sort of posts are you promoting? Content?

By: Penelope

Penelope — Wed, 16 Jan 2013 17:11:00 +0000

I have a question: If a page has only 500 fans…the Promoted Posts work well? How much do i will need to spend? I want to gro the community. Thank you!!

By: Aaron

Aaron — Tue, 18 Sep 2012 03:39:00 +0000

Perhaps they are doing some A/B testing to determine the best pricing?

By: Dan Wilkerson

Dan Wilkerson — Tue, 31 Jul 2012 15:35:00 +0000

Hey Jake,

Know this is an older post but ran into the same thing today. Promoted a post yesterday at a $10 spend for 35-50% reach, looked to increase the budget today and that same spend suddenly only gets 10-13% reach. Not that the figure is any good… They only just started including mobile reach into their figures so who knows how screwy that measurement is.

What a frustrating situation.

Dan

By: Ryan

Ryan — Sat, 09 Jun 2012 00:17:00 +0000

Your best to build your audience before using the paid promotion feature as you will be wasting money to reach a measly 1000 page fans. We have a few pages with over 25,000 page fans and this is our break down.

$16.00 Estimated Reach 4,000
$21.00 Estimated Reach 5,400
$32.00 Estimated Reach unknown
$52.00 Estimated Reach 14,000
$78.00 Estimated Reach 20,000
$110.00 Estimated Reach 27,000

By: David White

David White — Thu, 31 May 2012 07:59:00 +0000

I see 2.200 for $5 and 2.900 for $10

By: Amber Taylor

Amber Taylor — Thu, 31 May 2012 01:48:00 +0000

In reply to Jake Ludington. That's my take on it, too, Jake.

By: Amber Taylor

Amber Taylor — Thu, 31 May 2012 01:48:00 +0000

In reply to Jake Ludington. Thank you, Jake, for your courteous reply. I am still wary of the fact that it offers up a different pricing structure depending on which admin is posting the links - even on the same fan page, but I may give it a try to see if it helps my traffic.

By: Jake Ludington

Jake Ludington — Wed, 30 May 2012 22:01:00 +0000

In reply to Amber Taylor. The thing to keep in mind is that those 11,000 people probably aren't seeing your posts. They may have liked your page, but if they don't interact with it regularly, the Facebook EdgeRank will deprecate your posts in favor of posts from friends and pages they do interact with regularly. Promoted Post allows you to reach a segment of your fans that like wouldn't see your posts and might prompt them to become engaged in the future or remind them that they ever liked your page in the first place.