Comments on: IAB Launches Quality Assurance Certification for Networks https://www.tune.com/blog/iab-quality-assurance-certification-ad-networks/ Performance Marketing Platform Thu, 07 Apr 2011 23:52:00 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Peter Hamilton https://www.tune.com/blog/iab-quality-assurance-certification-ad-networks/#comment-495 Thu, 07 Apr 2011 23:52:00 +0000 http://www.hasoffers.com/blog/?p=1679#comment-495 Hi Pace,
You’re right that this was established for display exchanges. I do think that much of it is applicable to performance based campaigns as well, and I think it would be very interesting to see a performance oriented exchange/network admitted to something like this. What do you think?

]]> By: Pace https://www.tune.com/blog/iab-quality-assurance-certification-ad-networks/#comment-493 Thu, 07 Apr 2011 23:13:00 +0000 http://www.hasoffers.com/blog/?p=1679#comment-493 Peter, this is specifically for display advertising and has nothing whatsoever to do (except maybe auxiliary) with the aff industry.

Pace Lattin

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