Comments on: Preferred Affiliate Marketing Vocabulary [Infographic] https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/ Performance Marketing Platform Tue, 08 Aug 2023 18:16:42 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Jaime https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-905 Wed, 21 May 2014 16:17:00 +0000 http://www.hasoffers.com/blog/?p=5011#comment-905 I like this were can I get more of this affiliate definitions?

]]> By: Affiliate Marketing 2011: These Are a Few Of Our Favorite Things » Blue Global https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-903 Sat, 01 Dec 2012 06:48:21 +0000 http://www.hasoffers.com/blog/?p=5011#comment-903 […] the visual and contextual breakdown of every detail new marketers need to know.Top 5 InfographicsPreferred Affiliate Marketing VocabularyIn an industry where a lot of different terms are floating around and new phrases get invented every […]

]]> By: The Preferred Vocabulary Of Affiliate Marketers | IMGrind.com https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-901 Tue, 01 Nov 2011 23:57:27 +0000 http://www.hasoffers.com/blog/?p=5011#comment-901 […] Hasoffers recently created a survey to find out what vocabulary people in our industry prefer to use. If you’ve been doing affiliate marketing for very long you know that communication can be a huge barrier since people are coming from many different online advertising backgrounds. This infographic breaks down what 200 industry professionals had to say. […]

]]> By: Bob Miller https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-899 Fri, 21 Oct 2011 22:04:34 +0000 http://www.hasoffers.com/blog/?p=5011#comment-899 I agree with Karl above. You need to come up with a full-scale dictionary. It takes awhile to understand the terms, especially if you are a beginner. Thanks for the survey. Keep ’em coming! Bob Miller

]]> By: Peter Hamilton https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-897 Thu, 20 Oct 2011 19:27:52 +0000 http://www.hasoffers.com/blog/?p=5011#comment-897 @Aaron ooo… that stings. Which terms do you have the biggest problems with?

]]> By: Aaron Joachim https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-895 Thu, 20 Oct 2011 19:17:47 +0000 http://www.hasoffers.com/blog/?p=5011#comment-895 This shows how horrifically wrong many people in our industry get the lingo….(including the surveyor)

]]> By: Peter Hamilton https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-893 Thu, 20 Oct 2011 19:08:45 +0000 http://www.hasoffers.com/blog/?p=5011#comment-893 @arthur @rebecca – I totally agree with both of you. There are many problems with the term “affiliate.” At HasOffers however, we’ve found it imperative to keep using the term affiliate for simplicity sake. Somehow, “affiliate” became synonymous with the CPA world and “publisher” with display. To be honest, I’m not completely sure which way it should go. The largest brands we’re working with now preferred to talk about their “affiliate programs,” rather than publisher programs and from my perspective, much of the negative connotation is beginning to wear off.
– with that said, we are starting to use the word publisher in many of our new technologies including http://www.MobileAppTracking.com

]]> By: Rebecca Madigan https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-891 Thu, 20 Oct 2011 18:19:46 +0000 http://www.hasoffers.com/blog/?p=5011#comment-891 Peter,
Awesome infographic. The “publisher” vs. “affiliate” is the only issue with which I have a concern, echoed in Arthur’s comments too. It is the term that has gotten in the middle of the sales tax debate because it has a legal meaning that defines a much stronger business/selling partnership than what performance marketers do. I don’t know if we can switch trends, but we’re going to promote the use of ‘publisher’ as the preferred term. It is also much more accurate, and implies an advertising relationship.

thanks for the great visual!
–Rebecca

]]> By: Arthur Chaparyan https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-889 Thu, 20 Oct 2011 17:14:57 +0000 http://www.hasoffers.com/blog/?p=5011#comment-889 While affiliate makes more sense than publisher, the term affiliate unfortunately has a bad connotation and many companies are wary of “affiliate marketers”

Also, while “tracking pixel” is used more often, it’s not technically accurate. The term originates from using images for tracking. Since these images were not really pictures, they were set to a height and width of 1 pixel. Now with javascript and iframe tracking, pixel isn’t very accurate.

]]> By: Karl https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-887 Thu, 20 Oct 2011 13:55:37 +0000 http://www.hasoffers.com/blog/?p=5011#comment-887 Great survey. Also, I hope that you come out with affiliate marketing dictionary for terminology. It will be a great help for some who is new in the business. It will be a great help.

]]> By: Peter https://www.tune.com/blog/infographic-preferred-affiliate-marketing-vocabulary/#comment-885 Thu, 20 Oct 2011 11:37:40 +0000 http://www.hasoffers.com/blog/?p=5011#comment-885 I’m glad you did this survey because it seems every company offering an affiliate program wants to make up their own terminology. I’ll always be an ‘affiliate’ and never a ‘publisher’, I’m sure there are businesses out there that are losing out because they call their affiliate program by some obscure word or phrase.

“Creatives” I can just about live with but it does seem like a vain attempt to sex-up the word banner!

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