Comments on: McDonald’s launches QR code campaign — but does it work?

By: QR Code: Techy Delight or Epic Fail? | Carbonated Interactive

QR Code: Techy Delight or Epic Fail? | Carbonated Interactive — Thu, 18 Apr 2013 19:47:52 +0000

[…] Some companies are using QR codes to provide customers with the kind of information that matters most to them. McDonalds executes this well. By placing QR codes on their food packaging, they lead customers to important nutritional info about the food they’re eating, putting all of this valuable data right at their fingertips. Read more about it here: http://www.hasoffers.com/blog/mcdonalds-launches-qr-code-campaign-work/ […]

By: Blair Jones

Blair Jones — Sat, 23 Feb 2013 20:55:00 +0000

Maybe McDonald’s is standardizing the way they display caloric information. In 2009, I visited a MCD in Tokyo and they displayed this information with a QR code. But then again everything was in QR codes in Tokyo. For instance, marketers used QR codes in print ads to allow consumers to see the exclusive “behind the scenes” of a commercial. We could learn from how the Japanese have incorporated QR codes with marketing campaigns. Everything I’ve seen in the US has been pretty un-engaging.

By: Peter Hamilton

Peter Hamilton — Fri, 15 Feb 2013 00:41:00 +0000

In reply to Caroline Temple. That's interesting. I'm not a big fan of QR codes in general, but I have scanned some codes for things I was completely unfamiliar with.

By: Caroline Temple

Caroline Temple — Thu, 14 Feb 2013 19:55:00 +0000

Good stuff on using QR codes for engagement by Heinz and L’Oreal. But, I wonder if similar campaigns would have worked for lesser known brands? Personally, I don’t mind scanning a QR code of a brand that has already earned my trust but would be cautious or maybe not as interested if it was a lesser known company.

By: McDonald’s Launches QR Code Campaign – But Does It Work? « QwikR.me

McDonald’s Launches QR Code Campaign – But Does It Work? « QwikR.me — Wed, 13 Feb 2013 04:09:32 +0000

[…] As I'm technically savvy, I also happened to have a QR code reader on my iPhone, so I …www.hasoffers.com/…/mcdonalds-launches-qr-code-campaign… Share this:TwitterFacebookLinkedInGoogle +1TumblrDiggStumbleUponEmailPrintLike this:LikeBe the […]

By: Roham Sheikholeslami

Roham Sheikholeslami — Wed, 13 Feb 2013 00:34:00 +0000

Great points Kelly, the main problem with the QR code campaigns is the lack of engaging material after scanning the code. Hopefully marketers will learn more about how to use QR codes effectively.

By: Kimberly Reynolds

Kimberly Reynolds — Mon, 11 Feb 2013 21:15:00 +0000

Great article and you highlighted exactly why QR codes do not have higher adoption rates. They are either not implemented properly or they do not provide value…usually both! Nice job. 🙂