Comments on: Why Business Insider Is Wrong About Mobile Ad Networks

By: Peter Hamilton

Peter Hamilton — Wed, 26 Dec 2012 22:58:00 +0000

In reply to open source evangelist. Thanks for commenting. This amount varies incredibly depending on the business model of the ad networks. It really depends on how the ad networks generates their traffic. Some are media buyers, some have publisher SDKs in apps, some have affiliates across the web, and some purchase traffic from DSPs and other networks. The margins they are able to achieve is highly different from network to network.

By: open source evangelist

open source evangelist — Mon, 24 Dec 2012 06:12:00 +0000

Hey, I want to know how much percentage of the total money that flows in from the advertisers the ad-networks keep for themselves?

Like say, if talkin about CPMs, and the units they are selling are $5 CPM, but the developers get only $0.5 – $2 whenever ads from that unit are shown. But that’s just my assumption. Can you tell me?

By: Jake Ludington

Jake Ludington — Tue, 24 Jul 2012 17:02:00 +0000

In reply to mobilegirl. I did briefly mention Inmobi in relation to the global mobile ad market. The Business Insider article did not mention Inmobi, in part because they aren't traded on NYSE or NASDAQ.

By: mobilegirl

mobilegirl — Fri, 20 Jul 2012 19:36:00 +0000

@Jake Great read… I think it’s strange that InMobi isn’t mentioned in the article. Do you know why? Do you feel that TapJoy and Jumptap have greater brand recognition in the private mobile ad networks?

By: shwetannk pandit

shwetannk pandit — Fri, 20 Jul 2012 09:03:00 +0000

@Jake its really a very good article and its meaningful as well yes mobile ad network have very good future coz now a days people are having using smart phones and they are interested to operate internet through there phones and they are doing downloads movies ,songs and other toothey can surfing from any where.