Comments on: Native Advertising for Mobile Marketers: 4 Tips for Success https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/ Performance Marketing Platform Thu, 09 Mar 2023 18:02:44 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Leah https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6269 Mon, 04 Apr 2016 20:18:00 +0000 https://www.tune.com/blog/?p=34001#comment-6269 100% agreed. As technology becomes more intuitive, ads must as well. Context is and will continue to become even more important.

]]> By: jonahkai https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6267 Mon, 04 Apr 2016 17:48:00 +0000 https://www.tune.com/blog/?p=34001#comment-6267 In reply to Brian Fox.

I was going to try and throw in some other mobile buzz words, but had hoped you would Mr @disqus_4TTTvBvK2N:disqus

]]> By: jonahkai https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6265 Mon, 04 Apr 2016 17:48:00 +0000 https://www.tune.com/blog/?p=34001#comment-6265 In reply to TM.

I assume this is Timo! I need to translate this. 🙂

]]> By: TM https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6263 Sun, 03 Apr 2016 14:19:00 +0000 https://www.tune.com/blog/?p=34001#comment-6263 Gute und knappe Zusammenfassung des Themas. Entspricht meiner Meunung. Mehr davon JK. 🙂

]]> By: Jinoo https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6261 Fri, 01 Apr 2016 22:57:00 +0000 https://www.tune.com/blog/?p=34001#comment-6261 In reply to jonahkai.

I’m answering like a politician…Yes and no. I’m all for ad blockers to block annoying attempts to push content that’s not relevant to me. And yes, I know I can’t have my cake and eat it too, but I understand that ads are absolutely essential for revenue growth and can appreciate the right kind of content to be published to me. I don’t have an answer so that’s why I look towards the smart folks like yourself to get it right. 🙂

]]> By: Brian Fox https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6259 Fri, 01 Apr 2016 04:11:00 +0000 https://www.tune.com/blog/?p=34001#comment-6259 No you didn’t just end this article with native+programmatic… buzz word mic drop!

]]> By: Robert https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6257 Fri, 01 Apr 2016 02:19:00 +0000 https://www.tune.com/blog/?p=34001#comment-6257 In reply to Shawn Collins.

I would absolutely love to have you write a couple articles for me and mine

]]> By: Stacey Engle https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6255 Thu, 31 Mar 2016 21:30:00 +0000 https://www.tune.com/blog/?p=34001#comment-6255 Thanks for this piece, Jonah-Kai. It will be interesting to see what materializes. I think #1 is so critical, because as buyers are more and more savvy – what we continue to find is the value of transparency in the customer experience. I’m interested in how that will come into play as native ads grow.

]]> By: jonahkai https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6253 Thu, 31 Mar 2016 20:50:00 +0000 https://www.tune.com/blog/?p=34001#comment-6253 In reply to Brian Malkerson.

@brianmalkerson:disqus agree with the supply vs. demand and ad flow of revenue…

]]> By: jonahkai https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6251 Thu, 31 Mar 2016 20:43:00 +0000 https://www.tune.com/blog/?p=34001#comment-6251 In reply to Steven Cristol.

Agree Steven, as more and more money gets dumped into the space it will get more focus. I would be on Creative Optimization, Programmatic and also Ad Inventory options to help this category as it expands. Currently, the options are still too limited.

Which is what I think @disqus_eUc0tX1l5j:disqus was referring to in his comment.

]]> By: jonahkai https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6249 Thu, 31 Mar 2016 20:42:00 +0000 https://www.tune.com/blog/?p=34001#comment-6249 In reply to Mike Cataldo.

@disqus_00zYfUga0e:disqus let me know if you ever need any advice!

]]> By: Mike Selman https://www.tune.com/blog/native-advertising-for-mobile-marketers-4-tips-for-success/#comment-6247 Thu, 31 Mar 2016 17:21:00 +0000 https://www.tune.com/blog/?p=34001#comment-6247 I think these are right, but it’s worth emphasizing how important it is to keep Tip #1 (creative) in mind when activating Tip #4 (programmatic). We’ve all seen the use of programmatic accelerate in the market, but frankly, creative just hasn’t kept up. Why go to the trouble of targeting a specific audience if you’re not going to say something uniquely relevant to them? It’s no wonder people want to block ads. Data-driven, dynamic ads – leveraging a template as you suggest – enable you to do this at scale throughout the funnel.

You mention creating value for both your business and your users, and that’s really what it’s all about – regardless of the ad format. So much opportunity! Thanks for starting the discussion JK – I’d be interested to hear how folks are driving more relevancy in their creative.

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