Comments on: New Language Around IDFA Delivers Much Needed Clarity to the Mobile Advertising Industry https://www.tune.com/blog/new-language-around-idfa-delivers-much-needed-clarity-to-the-mobile-advertising-industry/ Performance Marketing Platform Mon, 24 Feb 2020 18:52:44 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: OurielOhayon https://www.tune.com/blog/new-language-around-idfa-delivers-much-needed-clarity-to-the-mobile-advertising-industry/#comment-3625 Sat, 12 Apr 2014 17:44:00 +0000 http://www.hasoffers.com/?p=14883#comment-3625 Lucas. This is not fully a clarification. Pay attention to these details.

First off idfa can only be used for ad tracking and events related to ads. This means clearly don’t use idfa for other things

Second it puts idfa as the only way to track ads. In other words don’t use anything else

Third it still refers only to apps who display ads. Hence the usage of the term “this app” and not “an app” “any app”. This introduces a doubt. Are apps only displaying ads allowed to use idfa?

Finally it is not clear that idfa can be use to target specific user segments or even for retargetting purposes

Again apple is clarifying without clarifying.

Let see how te future plays out

Ouriel Ohayon
Appsfire

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