It makes us feel better to hear your take on high reversal rates. We agree. Something is not right when over half the sales or voided, no matter the reason they give. We’ve finally decided it’s a waste of energy to promote programs with any kind of high reversal rates no matter what they claim is the reasoning. We’ve spent months looking into the reversal rate issue, and and there really shouldn’t ever be those kinds of percentages. We understand that there are legitimate reasons for reversals such as affiliate fraud they may experience, but we’ve begun to feel that if it’s more than 15%, they merchant is likely doing something suspect, or they are nickel and dime-ing affiliates any which way they can find to reduce commissions. Even if the reasons may fall within the reasons they are allowed to reverse commissions, that’s just not the kind of merchant who values their affiliates.

Thank you for this information though. We’ve learned the hard way that affiliate need to educate themselves or it’s easy to end up investing a lot of time into programs that don’t value you or benefit you. These kinds of articles are appreciated.