Comments on: The Age of Video Advertising: 10 Ways to Optimize This Growing Trend https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/ Performance Marketing Platform Fri, 10 Feb 2023 17:04:30 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: joshschumacher https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5639 Sat, 02 Apr 2016 01:13:00 +0000 https://www.tune.com/blog/?p=34017#comment-5639 In reply to Dave B.

Imagine a world where you can dynamically create video content that you then deliver via programmatic ad buys!

]]> By: joshschumacher https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5637 Sat, 02 Apr 2016 01:08:00 +0000 https://www.tune.com/blog/?p=34017#comment-5637 The difference between how we think about video in a native ad context is very different compared the interstitial or pre-roll world. We’re seeing so many new ways of natively consuming video that auto-plays and people don’t mind it at all. A very rich way to get a complex message across to savvy consumers.

]]> By: Kyle https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5631 Fri, 01 Apr 2016 04:28:00 +0000 https://www.tune.com/blog/?p=34017#comment-5631 I am pretty sure video consumption and targeted advertising to videos is nothing new, any already there are great tools that exist today to measure metrics behind videos.

]]> By: Dave B https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5621 Thu, 31 Mar 2016 18:34:00 +0000 https://www.tune.com/blog/?p=34017#comment-5621 Yes – this is a great list for someone to use! I’d also add one more
11. Invest in a platform like HasOffers for tracking or utilize the TUNE marketing console to enable view through conversions for your mobile app. 90% of the time people don’t click through, but video views have a higher impact than a banner.

On the programmatic approach – heck yes. So many great companies out there to work with.

]]> By: Andy https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5619 Thu, 31 Mar 2016 16:23:00 +0000 https://www.tune.com/blog/?p=34017#comment-5619 So true! Strangely the ads I do watch on Youtube are movie trailers since it doesn’t automatically reveal which movie it is. I can choose to move on to the content I am waiting to watch or if the trailer intrigues me enough, I will sit through it.

]]> By: Hannah Nilsson https://www.tune.com/blog/the-age-of-video-advertising-10-ways-to-optimize-this-growing-trend/#comment-5617 Thu, 31 Mar 2016 16:16:00 +0000 https://www.tune.com/blog/?p=34017#comment-5617 Thanks for sharing these tips, Angela. I especially like the tip about avoiding jargon, which is an all to common problem in marketing communications.

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