Performance Marketing

5 Best Practices for YouTube Influencer Campaigns

Josh Todd September 29, 2014

Basics

Performance Marketing 101 [Infographic]

Becky Doles September 24, 2014

Performance Marketing

iDate 2014: Why Doesn’t Every Dating Site Use Performance Marketing?

Becky Doles June 26, 2014

Basics

5 Ways to Detect Fraudulent Activity in Your Affiliate Network

Becky Doles May 2, 2014

Basics

How to Segment Your Affiliate Base to Optimize Your Program

Becky Doles April 21, 2014

Basics

9 Best Practices For Affiliate Networks

Josh Todd April 18, 2014

Attribution

Multichannel Attribution: The New Frontier For Performance Marketers

Becky Doles April 15, 2014

Performance Marketing

The Benefits of Viewing Affiliates as a Branding Channel

Becky Doles April 10, 2014

Leadership Perspectives

The Top 5 Affiliate Management Myths Debunked

Becky Doles January 24, 2014

Advertising

8 Reasons to Consider Video Marketing to Drive Sales

Becky Doles January 16, 2014

Basics

5 Ways to Optimize Your Performance Marketing Program

Becky Doles January 6, 2014

Attribution

What Is a Postback? How Do Parameters, Macros, and Attribute Value Pairs Work? Oh My …

Becky Doles December 23, 2013