Advertising

Apple Includes Updates to iAd in 7.1 Release

Peter Hamilton March 12, 2014

Attribution

Install Assists and Overlap Rankings

Becky Doles March 6, 2014

Attribution

Normalizing Measurement of App Installs

Becky Doles March 3, 2014

Mobile Ecosystem

2013 Holiday App Season in Review

Becky Doles January 31, 2014

Acquisition & Engagement

With GameAnalytics, There’s Life After Acquisition: The Final Judgement of Player Value

Becky Doles January 17, 2014

Company News

Qualifying for the 2014 Race of a Lifetime

Peter Hamilton December 30, 2013

Attribution

What Is a Postback? How Do Parameters, Macros, and Attribute Value Pairs Work? Oh My …

Becky Doles December 23, 2013

Basics

Parameters, Macros, and Attribute Value Pairs Oh My…Wait, What?

Becky Doles December 20, 2013

Advertising

The Growth of Mobile Advertising

Becky Doles October 31, 2013

Mobile Ecosystem

Key Technology & Marketing Forces Impacting Mobile App Downloads

Becky Doles October 8, 2013

Basics

10 Things You Didn’t Know About Performance Marketing (But Should!)

Becky Doles September 24, 2013

Company News

Time to Evolve with Mobile Targeting on HasOffers

Peter Hamilton September 10, 2013