Marketers

55 marketing influencers: Brands and virtual reality, augmented reality, mixed reality

John Koetsier January 9, 2017

Acquisition & Engagement

6 amazingly excellent app videos (plus 2 that are truly awful)

John Koetsier December 15, 2016

Mobile Marketing

3 mobile analytics strategies to prep for big holiday seasons

Becky Doles November 30, 2016

Industry

The 3 layers of the mobile analytics stack

Becky Doles August 31, 2016

Basics

3 Ways to Deliver ROI for Mobile Marketing Investment

Becky Doles March 31, 2016

Acquisition & Engagement

5 Tips for Successful Event-Triggered Marketing

Becky Doles March 23, 2016

Acquisition & Engagement

7 Ways to Instantly Increase Mobile App ROI

John Koetsier December 21, 2015

Events

ad:tech New York 2015 TUNE recap

Becky Doles November 13, 2015

Events

Highlights from Cannes Lions 2015

Becky Doles July 2, 2015

Performance Marketing

The Benefits of Viewing Affiliates as a Branding Channel

Becky Doles April 10, 2014

Attribution

Why It’s Important to Measure App Attribution Accurately

Becky Doles March 12, 2013

Attribution

Performance Marketing Trends in the UK

Becky Doles January 30, 2013